Social Media Strategies for Employee Retention: Zipmoney Case Study

This report examines Zipmoney's strategies for employee retention, focusing on the use of social media platforms to engage and retain millennial employees. The report details the application of LinkedIn for professional networking, learning and employer branding, and Facebook for training programs, employee referrals, and community building. It also explores the use of Twitter for influencer marketing and building employee communities, Google Analytics for understanding employee activity, and blogs and Wikipedia for enhancing the learning process. The report emphasizes the importance of consistent social media engagement and providing opportunities for employees to learn and grow within the organization, referencing academic sources to support the strategies. The report provides an overview of how Zipmoney leverages social media to enhance employee experience and foster a positive organizational culture.

Zipmoney
Communication Management

Table of Content
Organizational Culture................................................................................................................................................... 2
Usage of Linked in to retain employees.................................................................................................................. 2
Usage of Facebook to retain employees.................................................................................................................. 2
Twitter................................................................................................................................................................................. 3
Google Analytics............................................................................................................................................................... 3
Usage of Blogs and Wikipedia to retain employees........................................................................................... 3
References.......................................................................................................................................................................... 5

Organizational Culture
Zipmoney is a fast track online wallet company which helps in giving easier payment option to
the customers and make their lives easier by giving them good offers online. The working
demographic of Zipmoney is youngster which is Social media-centric and falls into the category
of Millennial (18-35 Years). Hence, the organizational culture is extremely young and peppy;
people are always on the go and consuming social media through their devices such as Laptops,
Mobiles, and Tablet. The company has to follow the contemporary tools to engage and retain its
employees; the strategies pertaining to the following tools are as follows:
Usage of Linked in to retain employees
 Linked-In is a great professional networking tool when it comes to building contact with
the industry experts and industry leader, Zip money can explain the importance of the
channel to its employees to enhance their learning and development by building
connection with the veterans of the industry (Lacoste, 2016).
 Usage of Linked in as a learning platform to develop and enhance their learning skills by
joining various training programs by Microsoft, Linked-In and other industry Stalwarts.
 Linked-In to be used as employer branding platform, when the employees will see the
branding of the company on Linked in they would automatically want to stay with the
company.
 A practise of giving recommendation and writing testimonials for the employees for
doing good work in the organization.
Usage of Facebook to retain employees
 Usage of Invite only private classroom training programs for the employees by the use
of Facebook (Niam & Lenka, 2017).
 Leverage the tool to enhance employee referral program in the organization and boast
the social profile of the employee.
 Keeping a high active Facebook page by the organization will push the employee to give
his best suggestions and thoughts when everyone is watching.

 Usage of the largest social media platform for trust and relationship building among the
employees.
 Use the community platform to bring strong communities in the business organization
on the Facebook page and ensure high engagement among the employees by sharing
relevant content.
 Posting the names of the top employees for the month on the Social media page to
increase the motivation of the employees by making them bask in the glory of success on
the highly engaging platform.
Twitter
 Using the tool of influencer marketing on Twitter to promote the company and engage
them with the highly influential celebrity as a brand ambassador of the company.
 Promote the culture of using Twitter in the company and then retweet the content of the
employees to give them social accolades on the largest micro-blogging platform
 Identify Key opinion leader on the social media platform and following them back and
giving them incentives for sharing posts about the company with maximum tweets and
retweet.
 Building employee community on the twitter page within the companies twitter handle
and encourage them to build brand awareness.
Google Analytics
 Google analytics is a wonderful platform which helps to understand the nature of an
employee activity on the intranet. Company can easily see the employee activity on the
internet and based on that they can give him job responsibility. For example if a person
reads blogs on how to increase sales, methods of negotiating with the customers, it
becomes obvious that the employee wants to do sales. Thus, the company can put him in
the Sales team and retain him in the process (Gibbs, MacDonald & Mackay, 2015).
Usage of Blogs and Wikipedia to retain employees
 Blogs are a great tool to increase impact the learning process of the employees. The
employees find it easier to learn from the blogs, at the very same time company should
give them some incentives to create blogs and help the organization in further
enhancement of the learning process (Sigala & Chalkiti, 2015).

 Wikipedia is another very strong platform which let the user write information about
the company or any other important concept which is of strategic importance to the
company. Employees in the present day are focussing on wisdom and knowledge, which
is one of the key driving forces to retain them, thus the company can use Wikipedia to
engage the employees and provide them with better learning and development
opportunities.
The underlying concept here is the usage of all the social media and technology platform for the
following elements
 Increasing engagement with the employees.
 Engage them with consistent activities on social media.
 Provide them an opportunity to learn and grow with the organization.

References
Sigala, M. and Chalkiti, K., 2015. Knowledge management, social media and employee
creativity. International Journal of Hospitality Management, 45, pp.44-58.
Gibbs, C., MacDonald, F. and MacKay, K., 2015. Social media usage in hotel human resources:
recruitment, hiring and communication. International Journal of Contemporary Hospitality
Management, 27(2), pp.170-184.
Naim, M.F. and Lenka, U., 2017. Mentoring, social media, and Gen Y employees' intention to stay:
towards a conceptual model. International Journal of Business and Systems Research, 11(1-2),
pp.28-41.
Lacoste, S., 2016. Perspectives on social media ant its use by key account managers. Industrial
Marketing Management, 54, pp.33-43.