This report provides a comprehensive business analysis of Zizzi restaurant, a small business enterprise in the UK. It begins with an introduction to the role of small businesses in the UK economy and then profiles Zizzi, outlining its strengths, such as fast service and skilled employees, and weaknesses, including a lack of experience among some employees and limited capital. The report delves into performance measurement using key performance indicators (KPIs) and management by objectives (MBO), with comparative financial data. Task 2 addresses strategies to overcome weaknesses, including training, effective communication, and quality product improvement. It also covers methods for managing existing performance, such as maintaining employee relationships, appraisal sessions, and promoting a healthy work environment. The report concludes with recommendations for business expansion, including strategic location selection, online surveys, and securing financial resources, all aimed at enhancing Zizzi's market presence and profitability.
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