Zizzi Restaurant: Business Plan, Strategy, and Performance Analysis

This report provides a comprehensive analysis of Zizzi Restaurant, examining its business operations, strengths, and weaknesses. It includes a profile of the restaurant, an analysis of its competitive measures, and recommendations for improvement. The report explores ways to maintain existing performance, such as staff training and customer satisfaction surveys, while also identifying new areas for business expansion, including expanding locations and forming alliances. Furthermore, the report outlines the existing business objectives and plans, reviews the business plan for making appropriate changes, and prepares an action plan to implement these changes. The impact of proposed changes on the entity and personnel is considered, along with planning to manage this impact and monitor improvements in the firm's performance. The report concludes with an overview of the restaurant's strategies and future prospects.

Small Business
Enterprises

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile of Zizzi restaurants.....................................................................................................1
1.2 Analysing comparative measure of organisation...................................................................2
TASK 2............................................................................................................................................3
2.1 Recommendations with some appropriate actions to overcome with identified weaknesses3
2.2 Ways in which existing performance can be maintained......................................................4
2.3 New areas in which business can be expand.........................................................................4
TASK 3............................................................................................................................................5
3.1 Producing existing business objectives and plans.................................................................5
3.2 Reviewing business plan for making appropriate changes....................................................6
3.3 Preparing an action plan to implement the changes..............................................................7
TASK 4............................................................................................................................................8
4.1 Impact of proposed changes on entity and personnel............................................................8
4.2 Planning to manage impact of proposed changes..................................................................9
4.3 Monitor the improvements in performance of firm.............................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The concept of small business enterprises has been defined by different countries in
another way. The size of business can be measured in different ways such as total investment of
firm, number employees are employed, volume of shares, value of assets etc. The size of
business does not always reflect true nature of business. SME are operated and controlled by
private companies where their aims are to satisfy the needs of society (Ackermann and
Audretsch, 2013). In this present report Zizzi restaurant has been taken who is serving tasty and
authenticate food dishes from pizza, pasta to customers. their aim is to attract more and more
customer by providing quality of food to them. Apart from this, they are also offering discount
services to customers to retain them for a long period of time. In this assignment strength and
weaknesses of this restaurant has been explained. Further new area has been discussed in which
this organisation can expand their business. Along with this various plans and strategies has been
adopted so that manager can monitor the improvements of employee performance.
TASK 1
1.1 Profile of Zizzi restaurants
Zizzi is popular restaurant in UK which is providing an Italian food. The manager of this
company are targeting those customers who are interested in eating these kind of food. The aim
of this company is to become individually Italian in all over the world. The customers who are
dine with them, it is a great an Italian inspired for them which also provide better ambiance to
customers. This restaurant is providing variety of foods to attract large number of people. To
retain in market, it is essential for organisation to analyse strength and weakness so that they can
beat their competitors also. Objective of this firm is to serve quality of services to customers and
maintain long relation with them. Along with this they are using an appropriate organisational
structural in which to manage the work in proper way (Adebisi and Gbegi, 2013). Through this
efficiency and effectiveness of product and services will be increased. Strength and weakness of
company can be determined on the basis of external and internal factor because they are also
influencing their objectives sometimes. So these are explained below in order to achieve their
predetermined aims.
Strength – As this restaurant is providing wide range of Italian favourite food like guilt-
free skinny Pizza to invite to large number of people. The prices of food are cheaper so every
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customer can afford. Along with this they are delivering new stylish of services into new area or
different places. Moreover, this company is having sturdy image in market so it can beat their
competitors easily. The government is also supporting them in providing more funds so that they
can invest money into new sectors.
Weaknesses – In organisation, managers are not providing proper training to staff to
interact with their regular customers. Moreover, company is having limited funds so that they
cannot expand their business into new areas. Some restaurant of this company is situated far
from city so it become difficult for customers to travel again and again (Amin, Razmi and Zhang,
2011). Along with this customer have threated to boycott the restaurant and they cannot express
their feelings on social media sites.
1.2 Analysing comparative measure of organisation
Zizzi restaurant is a food industry which is providing unique services to customers. As
there are many organisations who are also serving these services to attract large number of
customers. In modern era, this enterprise is facing a continuous competition from existing
players and new entrants of competitors in market. The new revival of competitors is charging
low prices to attract more customers so it become risk for organisation to retain in market for a
long period of time. The competitive analysis of entity can be measured by number of ways such
as price, quality, services, quantity of food they are serving. While analysing all these strategies
company can also improve their position in market. For example, if company is following low
pricing strategy to attract more customers, then quality of food should also be good. If the
performance of organisation can analyse from last few years, quality of food and services are
improving which are show that there is an improvement in their performance.
For increasing number of profits and sales, manager has to provide proper training to
existing workers and employed new candidate (Aremu and Adeyemi, 2011). However, there is
high competition in market and customers are also doing bargaining so it is responsibility of
manager to run their operation function smoothly to grab opportunities from market. To work in
this industry, it requires high amount of capital so whatever funds which are using by
organisation should be utilised in appropriate manner. Through this an effective campaign
programme can also conducted by organisation to target new customers. Further, manager has to
be up to date with all rules and regulations in which they can retain in market for a long period of
time. It will help to organisation in getting productivity result from employees. However, it is
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responsibility of manager to identify the needs of worker’s and take their views regarding
objectives of organisation so that overall performance of firm can be evaluated properly.
TASK 2
2.1 Recommendations with some appropriate actions to overcome with identified weaknesses
In modern ear, Zizzi restaurant is serving variety of foods to customers. Along with this
there is also reduce in staff perks in Pizza chain which giving benefit in UK higher minimum
wages. An employee who are working in Italian restaurant are having a limitation on their
choice. The higher authority of company said that the changes which are done in organisation are
not connected with their living wages (Aziz and Mahmood, 2011). For overcome with their
weaknesses, organisation is providing free food to staff which also reduce their employee
turnover. It is essential for organisation to retain employees for a long period of time and to
overcome with their weakness by adopting some approaches. The approaches are described as
below;
 The manager of company should properly identify the need of customers that what kind
of dishes they want. While collecting information thorough survey or taking feedback
from them it will be beneficial for organisation to attract more customers towards them.
 In this organisation in one outlet more than 10 waiters are working so they have to
deliver quality of services to customers and identify their wants through their expression
whether they are happy with their services or not. So, in this way quality of work can be
done them to overcome with their weaknesses.
 The funds which are allocated by government should be used in appropriate manner.
Through this they can also promote their campaign techniques to target new customers.
Along with this these funds should also use in opening new stores in in city so that it can
become convince for customers in travelling.
 Further, manager has to provide good ambiance to customers so that their views can be
taken regarding dishes and make appropriate changes according to them.
 There are many competitor of company who is also serving best quality of food (Belás
and et. al., 2015). So manager has to operate their function smoothly in competitive
market which help them to target their objectives.
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2.2 Ways in which existing performance can be maintained
In current scenario, it is difficult to run business whether it is sole proprietor or own small
business. To retain in market manager has to properly identify the needs of customers as well as
adopt those strategies which can help them to improve the efficiency of employees. The manager
of Zizzi restaurant has to focus on their core values around which they are performing this
functions in achieving their targets. Manager has to refresh their ideas regarding quality of dishes
in order to maintain improve their performance continuously (Chittithaworn and et. al., 2011).
The dishes which are provided by cited company is according to the culture of customer which
also upgrades them in society. If there is change in trends of customers, then it also changes
customer preferences. The strategies which are adopted by organisation to maintain their
stronger position is not always depend upon the approaches which are used by them. although it
depends upon the nature of business which help them to maintain their peak position in market.
Following are some ways which can be analyse by manager to maintain existing performance in
competitive market.
Training - Managers have to conduct proper training for new as well as existing
employees in order to serve quality of services to customers. the training should be provided
according to culture of staff which enhance their core competency of firm. When skills of worker
are improved, then they can easily deal with customer needs.
Customer satisfaction survey – The marketing department of Zizzi restaurant has to
properly conduct survey. While conducting this survey manager can properly identify their
satisfaction level. In this questionnaire are prepared by manager for getting views of customers
regarding dishes and services (Cronin-Gilmore, 2012). it will help them to improve their more
services and serve more dishes according to their needs.
Customer base – Company is spending more time and resources on developing their
business. So, they have to make sure that performance of employees is improving. Customers
can be make strong while providing them different dishes in discounts so that they can attract
more consumers also. While also providing best ambiance to ultimately they can attract more
customers.
2.3 New areas in which business can be expand
The scope of expanding the business gives many advantage to organisation to make
stronger position in market. For further development of organisation, it is essential for manager
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to expand their business in proper way. It also helps to organisation to increase the brand
awareness so that they can attract large number of customers. In modern era, it become
challenging for restaurant to expand their business in new area because of customers taste and
preferences is different from each other. But expanding of business can also give opportunity to
organisation to well-positioned in economy around the once (Eid and El-Gohary, 2013). The
following are ways in which Zizzi restaurant can expand their business.
Expansion of location – If the outlet of this company situated in single location or
region, then they can set up new location to expand their service area. While creating new
location is much less expensive rather than to start new business. Through this it gives advantage
to economies of scale which also providing additional benefit to government.
Acquiring competitors – It is likely to see as competitor are struggling in competitive
market, then Zizzi can acquire that organisation. Rather than to sell to new competitor. Through
this they can also provide different varieties of food and can get better ideas to improve currently
operations.
Form an alliance - Aligning business with similar type of entity can become powerful
to expand quickly. It gives an opportunity to organisation to serve dishes to new customers
which also increase their sales and profits (El-Gohary, 2012). Alliance can be done vertically and
horizontal. While doing alliance with other organisation can be benefit for organisation to
increase their brand awareness.
Enter into new markets – This could be considered as selling of existing products into
new area or country which can be completely different from type of customers. The market
which are choosing by organisation, they should be sure about one thing that first research has
been done properly. Along with this, they do not expect that new customers will behave proper
just the same as existing customer.
TASK 3
3.1 Producing existing business objectives and plans
The goals which has been set by organisation wants to achieve within time period. The
objective of company can be for a short or longer period of time. It depends upon the capability
of organisation. Zizzi have responded to new entrants in Italian dinning sector with a designed to
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pull younger for dinners and maintain strong brand position in market. To compete in more
crowded sector, the company have to achieve their pre-determined objectives in time period.
The goals and objectives of company is bifurcate according to customers, stakeholders.
Firstly, objectives according to customers are; to adopt new technologies in which they can
provide more dishes in stylish way to attract customers (Fassin, Van Rossem and Buelens, 2011).
Further, to provide tasty food according to culture of people so that they can remain happy. To
satisfy customer needs manager has to look upon the deepest level of specific satisfaction.
Moreover, to meet the demand of customer they have to customise their distribution channel
also. The government is also supporting them because their aim is to increase supply chain by
2020.
According to shareholder objectives are; to accomplish with the manages growth and to
maintain strong position in market. Along with this, to identify their needs to keep them happy.
For doing this, they are conducting proper market research to satisfy their level of requirements.
The existing objective of company should also be make after analysing external and
internal factor because they are also affecting organisation functions. So, internal objective
should be make through mapping which can also reviewed annually to ensure about that Zizzi
restaurant is at top position.
Further, business plans of company should be reviewed on regular basis for their
performance against SMART objectives. The plans should be properly framed by manager to
evaluate the performance of employees also against their set objectives. The goals of company
are changing from year to year so strategies and approaches should also be used accordingly.
Along with this, some motivational tools and techniques are also used by organisation for
increasing productivity as well as to attain financial goal of company (Forsman, 2011). The plans
should be monitored on regular basis in order to accomplish with their predetermined objectives.
3.2 Reviewing business plan for making appropriate changes
When any small business enterprise is performing their functions in competitive market,
then it is essential for them to implement business plan accordingly. The plans should be made
accordingly to achieve effective result at the end of year. So business plan should be monitored
properly. Along with this it is responsibility of higher authority to amend the business plan
according to market situations (Jasra and et. al., 2012). Following are some tools and techniques
which can be used by organisation to review their business plans.
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Assessing of business efficiency – While implementing any new business plan,
organisation have to analyse their business efficiency. For this, they have to properly implement
business plan to enhance their productivity of result. For maintaining healthy and positive
environment, manager has to motivate waiters and staff so that they can serve quality of services.
Budgeting – In this, budget of Zizzi restaurant is prepared and analysed on continuous
basis. Entity is spending their money according to plans which are made by finance department.
Overall funds which are invested by organisation should be done according to plan in order
generate high revenue (Mahmood and Hanafi, 2013). By following these type of plan company
can retain more amount to spend them in other activities.
Forecasting – In this administrator have to measure their actual performance with
standard. With the help of using different tool manager can also predict the future outcomes. The
assumptions which are made by company is based on their experience, skills. So it is their
responsibility to use appropriate tools and techniques to enhance their performance. If they seem
that organisation is not able to meeting with their determined objectives, then they have to take
advice from expertise to improve their performance.
Reviewing financial position – Business often fails due to poor financial management of
company. The business plan can be used to raise the finance by putting shelf to gather dust. So, it
is responsibility of manager to review cash flow, working capital, growth of organisation. It also
depends upon on financial position of company that they are utilising funds in appropriate
manner or not.
3.3 Preparing an action plan to implement the changes
While implementing changes in organisation, it is significant for manager to properly
implement their future goals (Robinson, 2012). Action plan will help to organisation in
understanding the needs of customers in proper way. It basically prioritising the actions which
are taken by organisation to reach on their goals. After analysing the needs of employees as well
as customers, manager have to recognise with some following steps to accomplish with set goals
and objectives. Through this they can also delegate the power to staff for preparing a
contingency plan. These steps are as below which has to be determined by manager of Zizzi
restaurant.
Develop an action plan which are composed with action step to address all proposed
changes – The plan which has been implemented by organisation should be clear and complete.
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It should include all those information and ideas which brainstorming the startegies of
organisation. It will help them in fulfilling the objectives of organisation and can convert their
vision and mission statement into reality.
Review complete action plan carefully for checking completeness – The manager has
to make sure that the proposed changes which has been made by organisation should accomplish
with group mission (Taiwo, Ayodeji and Yusuf, 2012). Through this they can also ensure about
that action plan help the organisation to convert their mission, vision statement into reality.
Follow through – Now follow up through action plan. In this apply 80-20 rule. It means
that 80% of action planned are made through successful efforts and 20% planning is made for
prosperity. Manager have to follow plan appropriately in targeting new customers and provide
new dishes to retain them for a long period of time.
Keep everyone informed about what is going to happened in organisation – Manager
is having responsibility to communicate action plan at workplace which also involving the
efforts of employees. No one likes to feel like his or her wisdom gas been ignored.
Keep record what company is doing – In Zizzi, manager has to always keep track that
what they are doing and what is actually done with a group (Restaurant SWOT Analysis, 2017).
If there is any change in community, the took significant time or resources to evaluate the
performance of employees.
TASK 4
4.1 Impact of proposed changes on entity and personnel
Any change which are made in organisation are also having impact on business
objectives which can be either negative or positive. The changes which are done in entity can
also affect the development of activities which are operating in company. But these changes can
help to organisation to gain competitive advantage against the competitors (Vaňa and Černá,
2012). Here are some following changes which is anticipated by manager of Zizzi restaurant
while implementing any change at workplace.
Organisation structure – While implementing any business plan after changes, then it
may also require that there should be change in organisation structure. It can also make changes
in job profile of people and make new plan with the help of working on proper market research.
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Finance – While making any changes, it can also bring new venture for organisation.
This can also give positive impact on organisation and manager is responsible to carried out in
systematic way. However, the success of company is also depending upon their finance position.
Workload – The entity is already working in tight schedule which enhancing action plan
to recruit a team member in which they can work with new venture capitalist. However, manager
can also conduct training for exiting employees also so that they can carry out their work to run
their operations smoothly.
Budget – While making changes in plan and their impact on budget is in both term i.e.
positive and negative. The positive impact is that company can spend their funds according to
needs of employees and customers (Willebrands, Lammers and Hartog, 2012). But negative
impact is that, if expenses get excess while performing any function by new venture, then it
became for manager to manage cost according to budget.
4.2 Planning to manage impact of proposed changes
Most of the small business enterprises are making changes in business plans and
objectives according to change in business environment. The changes in organisation are done
with the intension of implementing appropriate strategies to create better work place. If manager
is changing something in organisation, then it should be properly communicating to employees
so that they can cope with them. But there should be an effective communication between them
so that company goals and objectives can be achieve in proper way. It will bring more profits to
organisation and focus on existing objectives to target new customers also. Along with this the
policies which has been implemented by manager should be properly established which also
enhance the performance of workers in outlets.
The change in business policy of Zizzi restaurant will bring huge change at workplace, if
it is not properly conveyed to organisation. Changes can lead into organisation objectives which
is also giving negative impact on employees also (Zavadskas, Turskis and Tamosaitiene, 2011).
The competition in competitive market will also become stuff for organisation to lead in same
sector. So, manager has to take necessary steps for increasing the spirits of workers so that they
can properly work in team. Further, leaders have to motivate and encourage their team members
so that they can work in coordination and give efficiency result to organisation. Along with the
changes which has been done by manager and customers are not feeling good in their restaurant,
then they have to appropriate actions to keep them happy.
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