Business Report: Zizzi Restaurant Analysis, Recommendations, and Plans

This report provides a comprehensive analysis of Zizzi Restaurant, a small business in the UK, focusing on its strengths, weaknesses, opportunities, and threats through a SWOT analysis. It includes a comparative analysis of the company's profit and loss account and balance sheet, highlighting areas for improvement and expansion. The report offers recommendations to overcome weaknesses, such as employee training and market analysis, and suggests ways to maintain existing performance, like improving communication and customer service. It explores new areas for business expansion, revising existing business plans, and incorporating appropriate changes, including an action plan for implementation. Furthermore, the report addresses the impact of changes on the business and its personnel and how these changes can be managed to improve business performance over a specific time period, with the goal of enhancing profitability and market share.

Small Business Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile of a small business to identify its strength and weakness.........................................1
1.2 Analysis of business using comparative measure.................................................................3
TASK 2............................................................................................................................................4
2.1 Recommendation to overcome weaknesses..........................................................................4
2.2 Ways to maintain existing performance................................................................................5
2.3 New areas for expansion of business....................................................................................6
TASK 3............................................................................................................................................7
3.1 Existing business plans and objectives.................................................................................7
3.2 Revise business plan to incorporate appropriate changes.....................................................9
3.3 Action plan for implement changes....................................................................................10
TASK 4..........................................................................................................................................11
4.1 Impact of change on business and its personnel.................................................................11
4.2 How the changes will be managed in the business.............................................................11
4.3 Improvements in business performance over a specific time period..................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
Books and Journals........................................................................................................................14
.......................................................................................................................................................14

INTRODUCTION
Small business enterprise is more important for the economic growth of the country.
Because operating business is an effective activities which defines new and innovative ideas for
increasing their overall performance in effective manner. One of the main aims of small
business enterprise is to fulfil customers’ needs as per their requirements. It introduces a better
platform in which they give chances to the local people for showing their talent in front of large
audience. This type of business undertakes various market researches to operate their business
activities to capture a large market share in an effective way. In today's modern era, various
changes are rapidly taking place in the business activities and so, that it is important for company
to implement all changes effectively (Harris and Patten, 2014). Mainly, small businesses are
those enterprises which operate by an individual or group of people with new ideas for achieving
overall goals and objectives effectually. They introduce innovative products and services in
society to satisfy needs and improve their living standard. Present report is based on Zizzi
restaurant which is a small business in the UK. This report include various methods and new
areas in which the expand their business in appropriate manner. Along with this it also define
recommendation and monitoring process to reduce the conflict situation in order to attain the
higher success.
TASK 1
1.1 Profile of a small business to identify its strength and weakness
Small business enterprise are essentials for the economic because it defines various
opportunities to the local peoples so that they easily improve their living standard which directly
impact of economic growth. This type of enterprise set their business with new and innovative
ideas in order to provide quality services to their customers in order to get their higher
satisfaction. It also helps in increasing the employee’s skills and knowledge in an appropriate
manner so that they would easily manage all the activities of business. Along with this, it is more
important for company to define their actual status in the market so that they would easily
achieve their target. For this, SWOT analysis is an important tool to identify the strengths,
weaknesses, opportunities and threats (Blackburn, Hart and Wainwright, 2013). According to
this method, manager of Zizzi restaurant takes an effective decision which helps in reducing the
chances of arising problems. For getting competitive advantage, company provides high quality
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food products which help in increasing their profitability level as compared to its competitors. In
this process, SWOT analysis of company helps in determining the competitors at market place.
This analysis defines four elements which are as follows:
Strength Weaknesses
 Tasty and quality food products is one
of the best strengths of company in
which they easily invite large number
of customers towards the products and
services.
 They select impressive promotional
tools to influence their target customers
for buying its products.
 They also use attractive and impressive
interior as well as themes in their
restaurant which get customer’s
attention towards restaurant.
 One of the best strengths of Zizzi
restaurant is that they have skilled and
experienced workers who easily
manage all activities and understand
customers’ requirements in an effective
manner.
 They also provide better and fast
services so that customers provide
positive review.
 Effective communication with the top
level management and lower level
workers is also a positive point as they
easily formulate all information with
the staff members to achieve overall
 One of the biggest weaknesses of Zizzi
restaurant is their inconvenient location
which defines conflict situation for
company.
 They have less skilled employees in
their business activities Because some
time they fails in satisfying customers
which influence success of the
company.
 Number of competitors is also a big
weakness of company that reduces the
chances of getting success in market
place.
 Less capital is also a negative point of
the small business enterprise which can
impact on all the task in negative
manner (Blenker and et. al., 2012).
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goals in appropriate time period.
Opportunities Threats
 They wants to expand their business
activities at international market to
capture the larger market share. For this
they offer their innovative services in
front of their audience (Burrows,
2015).
 They also tries to include experiences
and experts in their food services so
that they bake tasty food for their
customers and get their higher
satisfaction.
 Substitute products and services at
lowest price is one of the big threats for
the company because it reduce the
overall profitability at market place.
 Maintain new and heavy machine is
also a threat for the company.
 One of the big threat for their company
is health conscious customers which
reduce the sale of the restaurant.
1.2 Analysis of business using comparative measure
Compare between Profit & Loss account of Zizzi Restaurant of the year ended 30 April
2017
Particular 2017£ Zizzi 2017 £ Cafe Catayst
Sales 5000 21100
Cost of goods sold 2500 9000
Gross profit 2500 8000
Overheads 600 1800
Net Profit 1900 2500
Balance Sheet as on 30 April 2017
Particular 2017£ Zizzi 2017 £ Cafe Catayst
Fixed assets 1000 2000
Stock 600 5,000
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Debtors 800 3800
Bank 50 4000
Total 1450 12500
Current liabilities
Creditors 600
Bank overdraft 0
Total 600
Current ratio = Current assets/ Current liabilities
2017
12000/60000= 2 times
Interpretation: In the above mentioned profit and loss of the cited company is defined
which show 2017 profit and loss. In this the sale of the company of 2017 is 5000. in this the
profit margin of the 2017 is 1900. It show that the profitability is more than last year which
evaluate the overall performance in positive manner.
On the basis of above discussion balance sheet and profit and loss and balance sheet, it
has been evaluated that Zizzi restaurant has less sales as compare to Cafe Catayst. In this
company needs to make their quality products with the aim of improving their brand image at
market place. This will directly contribute in capturing larger marker share from its rivals.
TASK 2
2.1 Recommendation to overcome weaknesses
In every business organization employees play important role in organizational success
because they preform their duties for achieve their target that directly affect the business
performance. Employees always tries to put their best efforts to compete their task with more
efficiency. They provide new and best ideas for implementing their business activities in order to
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reduce the chances of arising the conflicts. For this it is more important for the company to hire
skilled and experience employees who have capabilities and abilities to use advance technologies
for achieve competitive market in appropriate manner. Evaluating the weakness of the business
is more important for manager so that they analysis external market which helps in identifying
all the changes. Because in today's market changes are rapidly take place in business
organization. For this it is more important for the company to define effective process in which
they easily identify their weakness in appropriate manner. It include customers needs, market
trends which directly affect the business performance in positive and negative manner. For this
Zizzi restaurant define various ways procedures which helps in reducing the weakness so that
they easily capture large market share fro its rivals (Down, 2010). All these ways are as follows:
 In this process the employees update their methods and process on daily basis for
reducing their weakness so that they perform their work effective and get positive results
in appropriate manner. This process helps in offering quality products to their customers
and also invite large number of customers toward their services.
 For increase the profitability level, Zizzi restaurant set their attractive interiors in which
they use impressive themes and also modify their internal interior according to the
modern and recent trends which influence the customers to buy its services in order to
increase their profitability level in appropriate time period.
 For reducing the weakness it is more important for the cited restaurant to provide better
training and development program to their staff members so that they easily handle every
type of clients and understand their demand about the products and services (Ebert and et.
al. 2014). They also guide their employees to how to attain the customers and how to
behave with the clients which aid in in increasing the satisfaction level of the customers.
This will helps them to improve their skills and knowledge about the services.
 It is important for the company to set their specific rules and regulation which have to
follow by the employees so that they easily perform their task in effective manner and get
better results.
 In today's modern market it is more important for the Zizzi restaurant to analysis all the
external market factors like market trends, customers demand, competition. All these
directly affect the overall performance of the company. This process helps in determining
the current market status and competitors strategies so that they easily formulate their
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activities for achieving the better outcomes in better manner. With the help of this they
use effective methods and process as compare to their competitors so that they easily
capture larger market share.
 Along with this, set healthy and positive working environment is more important for the
company in which employees put their best efforts to complete their task effectively.
Surrounding of the working place is also impact on employees performance so this it is
important to maintain the healthy working environment.
2.2 Ways to maintain existing performance
Every business wants to expand their organizational activities in order to attain higher
success (Fassin, Van Rossem and Buelens, 2011). So that it is more important for the company
to set their target and implement their activities accordingly which aid in getting all the goals in
less time period. For this they needs to provide better training and development programs to their
employees so that they perform their task in effective manner and also understand the effective
way to done their task with more efficiency (Forsman and Temel, 2011). In organizational
context, having better communication skills is more important for the employees so that they
easily communicate with their customers and understand their demand towards the products. For
improve overall performance of the workers it is main duty of the manager to monitor all the
working activities of the employees after that provide training for improve their weakness in
effective manner.
Along with this, Zizzi restaurant also focus to working performance of the employees
because it is important to understand their attitude in front of the customers which directly
impact on the overall performance. If employees fails in handling their clients then it is important
responsibility of the manager to provide better training so that they understand the way of
attending their customers. Every business wants to increase their sale volume by inviting large
number of customers toward their activities. In this context, Zizzi restaurant changes their theme
and use impressive interior so that they easily influence their customers to buy its products and
services in appropriative manner. In this the manager of the company also evaluate their
company status in market place because it helps in gathering more revenue fro its customers by
delivering quality products. Provide attractive and offers is one of the best methods to inviting
large number of customers which aid in increasing the sale and also contribute in improving the
positive brand image at market place. In this the management system is also important for the
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company to manage and control all the operational activities in systematic manner which helps in
analysing the actual demand of the customers toward the products and services so that they
deliver their quality products accordingly and get their higher satisfaction.
2.3 New areas for expansion of business
Every business wants to expand their operations activities at various level which aid in
increasing the overall profitability of the company in appropriate manner. In this the best
recommendation for the firm to expansion in several areas is to modify as well as update their
existing methods. So that they easily implement all the changes in effective manner. This
process helps in completing all the activities in appropriate manner (Goss, 2015). For this they
conduct an effective survey in which they analysis the external market place so that they easily
attained competitive advantage in appropriate manner. With the help of this they easily update
their existing methods and themes in their restaurant and also improve their services system
which aid in attraction large number of customers in effective way.
Along with this, Zizzi restaurant have better opportunities to expand their business
activities in various location in which they can be set their hotel, bar services and night clubs
which improve the numbeer of clients with the company to use their services and also satisfy
their needs. At the time of expansion of the business it also gather large number of profitability
from external market because they introduce their innovative and quality products ion front of
their audience. On the other hand another best recommendation for the company to expand their
services by delivering as well as providing impressive package so that clients easily attract by
their products and use it effectively (Gronum, Verreynne and Kastelle, 2012). It directly affect
the company profitability. In today's modern market trends every customers wants new and
innovative things for their cited company provide them accordingly and also renovate their
existing setup of the restaurant which influence customers curiosity about the firm and use their
services in large number.
All these aspect affect the working process of the company as well as company because
in their all the employees communicate with their clients effectively so that they understand
about all the demands and then they offer them accordingly. In this the company also update
their internal process in which they set their policies and strategies which followed by the
employees at the time of performing their duties. It is important for the company to set effective
and best rules and regulation which helps in improving the overall performance of enterprise.
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With the help of these employees easily encourage their morale and improve their productivity
level which increase the brand image at market place. One of the best advantage of following all
the rules and regulation cited restaurant easily achieve their target and objectives in minimum
time period.
TASK 3
3.1 Existing business plans and objectives
Preparing a business plan is one of the important task for every company because it helps
in achieving target of the company in appropriate time period. It is an written document which
include all the activities which perform in the business for a particular purpose (Jones and
Iredale, 2010). Before operating any kind of activities in business, it is more important for
manager of the company to prepare an effective business plan and also mention the specific task
which helps in achieving the success in effective manner. Setting mission and vision is one of the
important task of the company to get competitive advantage in market. So that it is essential for
the company to focus on their target and set their activities accordingly in order to achieve their
future targets appropriately. Along with this, every employees and manager should be aware
from their organizational mission and vision so that they put their best efforts for competing all
the task in order to achieve long term and short term goals. Zizzi restaurant always focus on their
SMART target in which they use innovative and advanced technologies in their production
process in order to deliver tasty foods to their customers as per requirements. In this process
organization also undertake various researches and conduct effective survey to determine the
current market trends and customers preferences so that they offer accordingly and get their
higher satisfaction. With the helps of these company easily take best decision for offering the
better facilities to their clients. In this survey is one of the best method to understand about all
the information about the market and also detention the actual status of the company at external
surroundings. In this various activities of the business plan is mentioned in below:
Vision for staff
 One of their important vision of the company for their staff is to provide better facilities
top them so that they perform their task effectively and also feel that they are more
important for the company.
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 Better training and development program is also important for the employees to improve
their productivity. With the helps of this all the workers are perform their task effectively
and also improve their skills in effective manner.
 Introduce as well as provide effective opportunities to their employees which aid in
importuning the quality as well as capability of the workers effectively so that they accept
all the challenges to get competitive advantage in appropriate manner.
Client vision
 Established better mutual understanding between all the employees because it is more
important for the company to make a team in which all the employees comes together for
a common goals (Malhotra and Temponi, 2010). For this all are perform as a team and
put their efforts to attain the success. This will helps in building the better relationship
and also set positive working environment in organization.
 Satisfy customers needs as per their requirements is one of the important task for the
company so that they use effective process in which they easily deliver quality services to
their clients and get their higher satisfaction (Ratten, 2014).
Shareholder's objectives
 Shareholders play important role in the business organization to increase the profitability
level of the company at market place. So that maintain better relationship with customers,
suppliers and investors in important to develop their growth at competitive market place.
 Maintain all the financial records of the company is more important for the manager
because it helps in analysing the actual performance of the customers. With the helps of
comparing all the data of the company aid in evaluating the current position of enterprise
at market place.
Business plan
It is a written document in which manager of the company include various goals and
objectives which is achieved by the employees in their organization. It also define various rules
and regulation, policies, financial status and many more which helps in analysing the current
status of the company at market place. Effective business plan define the organizational image
and also helps in achieving the competitive advantage in effective manner.
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