Zoho CRM Software: Comprehensive Overview for Business Development

This report provides a comprehensive overview of Zoho CRM, a web-based customer relationship management software designed to attract, retain, and satisfy customers. It details the software's key features, including sales force automation, lead management, and sales tracking, along with its core functions such as lead capture, prospect tracking, and customer tracking. The report explores the various Zoho CRM pricing plans, from standard to ultimate subscriptions, outlining the features included in each. It also discusses the advantages of using Zoho CRM, such as its ability to automate daily activities, provide mobile application support, and facilitate customer management, while also acknowledging its disadvantages, such as occasional bugs. Furthermore, the report highlights the benefits of Zoho CRM to firms, including cost regulation and technical support, and identifies its target customers. Finally, it provides technical details such as supported devices and languages, and references relevant sources.

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Introduction
Zoho CRM is a web-based customer relationship management software meant to attract,
retain and offer customer satisfaction in order to grow and develop a business entity. Its main
functions are lead and customer management but as well, it is used in sales pipeline management
and control of purchases. Once these functions are put together in a simple interface, they make
this program one of the best in the industry. Regardless of the type of business, this software is
beneficial to small-scale or large-scale business entities.
Features of ZOHO CRM software
Among the key features of this software include sales force automation, lead
management, sales forecasting, account management, effective follow-up, sales tracking and
forecasting as well as mail management (Financesonline.com, 2018).
Functions of ZOHO CRM Software.
The main functions of ZOHO software include;
Lead Capture-this entails capturing of vital information of potential clients. Sales agents
can collect these data manually. The data can as well be found when the software is incorporated
into a website and visitors are called upon to fill online forms that are automatically captured by
the software.
Prospect Tracking- ZOHO can track the activities of potential clients or clients exhibiting
traits of potential clients by recording online activities engaged by possible clients on the soft
wares interface (Shabdar, 2017). These can be gotten from affiliate market ads, website forms or

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links in emails. This information is automatically captured but for the human-to-human contacts,
sales agents physically enter the data
Customer Tracking-The software is able to track information about a firm’s clients once
they make purchases. The software tracks information relating to the product purchased, the
price of the products, date of purchases, the sales agent involves and the customers’ feedback in
regards to the product purchased.
ZOHO CRM Pricing
Depending on the type of subscription, the pricing systems vary from standard,
professional, enterprise, and ultimate subscriptions. The standard subscription consists of all
features in the free edition and additional features such as sales estimating recording rules,
graphic representation and KPIs, document collection, duties and profiles, routine sections, call
center assistants, web forms and secure, coded transmission. On average, it costs $12 annually.
The professional subscription costs an annual fee of $20 and consists of all features in the
standard subscription in addition to other features such as Email incorporation, public CRM,
trades signals, the flow of duties and functions, plan - process management, stock management
and limitless records. The enterprise subscription is the most popular subscription, which
encompasses all the features of the professional subscription in addition to other features such as
Zia Voice - Colloquial AI, several-user thresholds, objective meters, irregularity detectors,
prognostic AI, routine modules and buttons, portable SDK and app circulation. On average, this
subscription costs $35. The ultimate subscription is the most expensive subscription priced at
$100 and contains all features of the enterprise subscription in addition to devoted database
collection, free Quality maintenance, automation proposals, data enhancement, enhanced storage
and email sentimentality.

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Advantages of using ZOHO CRM
As a customer relationship management software, ZOHO works for both large-scale and
small-scale business entities. It automates a firm’s daily activity such as sales monitoring as well
as engaging the customers on its different platforms (Butler and Carignan, 2017). Zoho's mobile
application enables the user to take goods and services to the field and helps in generation of
prompt responses and in real time. The good bit about the mobile application is that it can be
assimilated in most popular applications and other cloud-based connects.
With the ZOHO software customer, management is quite easy. A firm can track all
accounts of its customers that are shared in a database. The firm can check on their buying
patterns and behaviors. From this, the firms are able to create reports that will aid in forecasting
of revenue, establish sales shares and recognize the performance of individual or team of
customers. Zoho's opportunity tracking specification enables the firm to know the performance
of most of their clients via the accurate Dynamic Reports and Dashboards
The ZOHO software as well enables the firm to recognize and deal with the sluggish
leads with the previous information to re-draft the firm’s messages. With the business card view,
the administrator is able to access the vital information about the clients of a firm without
necessarily having to search for it in the database. More logical and one-to-one communication
with clients is as well enabled by the notes section as one of the features of the software.
Disadvantages of ZOHO CRM
Much as this software is effective, at times bugs occur in some features of the
application, which can be dealt with with a few more modifications.

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Benefits of ZOHO CRM to firms.
Cost regulation-A firm is at liberty to choose which subscription serves well to its need.
The software has four major subscriptions with fees accustomed to all the subscriptions
(Jungmin Lee and 전전전, 2013). Depending on the needs of the firm and the market size, a firm
can choose that which suit it properly.
The application offers a medium of technical support in the places where the user does
not know how to go about it. The application has a wide-ranging wired knowledge base
alongside other support services available in the modes of chats, phone calls or emails in case
one is stuck in using the application.
It is easy to configure the software to automatically create contacts from a firms website
forms. The software as well assigns the lead, informs the software user, and initiates a follow up
in order to ensure that no leads are discarded.
Zoho Customers
The software serves a wide arrange of clients ranging from small-scale business entities
to large-scale business entities. Freelancers, as well as medium size businesspersons, form a vital
clientele base for this software.
Payment Methods for the Software.
Just like other universally accredited software, payments of the subscription of any
package are accepted in the form of MasterCard, visa, express, and PayPal. For annual
subscriptions, bank transfers and cheque transfers are as well accepted.

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Technical details
Devices supported.
This application supports devices with the following operating systems, Linux, Windows
and Android operating systems.
It accepts all universally recognized languages the most common being English, German,
Spanish, Turkish, Chinese and Japanese.

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REFERENCES
Butler, B. and Carignan, M., 2017. Developing a CRM Strategy for Small Businesses.
Financesonline.com. (2018). Zoho CRM Reviews: Overview, Pricing, and Features.
[Online] Available at: https://reviews.financesonline.com/p/zoho-crm/ [Accessed 5 May 2018].
Jungmin Lee and 전전전 (2013). The effect of the CRM investment on CRM performance:
Through the mediating effect of CRM, organizational competence and the moderating effect of
industry. The e-Business Studies, 14(2), pp.129-154.
Shabdar, A., 2017. CRM at Your Business Core. In Mastering Zoho CRM (pp. 21-38).
Apress, Berkeley, CA.