This report presents a market opportunity analysis for Zokoko, an Australian chocolate company, aiming to expand its business into the Chinese market. The report begins with an executive summary and introduction, followed by a company profile and overview of Zokoko and a country profile of China. It then delves into an external environment analysis, including economic, political and legal, social, cultural and ethical, technological, and environmental factors impacting Zokoko's potential operations. The report also includes a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats within the Chinese market. The analysis highlights opportunities presented by increasing consumer demand and disposable income in China, while also acknowledging challenges such as competition, political and legal issues, and cultural differences. The report concludes by summarizing key findings and providing recommendations for Zokoko's market entry strategy. This report is a valuable resource for students studying international business, providing a comprehensive overview of market analysis and strategic planning for international expansion.
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