Entrepreneurial Opportunities: Zylla Cafe Market Analysis Report

This report comprehensively examines entrepreneurial opportunities for Zylla Cafe, focusing on the UK market. It begins by identifying and evaluating various sources of entrepreneurial ideas and innovation, crucial for the cafe's success. The report then delves into market gap analysis using relevant tools and techniques, including identifying consumers, market segmentation (behavioral, geographic, and demographic), and target market determination. Data is presented to support the gap analysis, including primary and secondary sources like questionnaires and online media, followed by appropriate data interpretation to provide evidence of market potential. Furthermore, the report utilizes a SWOT framework to collate evidence for an objective assessment of the entrepreneurial idea, evaluating the competitive and market environments in which Zylla Cafe will launch, and assessing its potential viability. The report concludes with a summary of findings, emphasizing the importance of innovation, market analysis, and competitive strategy for Zylla Cafe's successful entry into the UK market.

IDENTIFYING
ENTREPRENEURIAL
OPPORTUNITIES

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1.Determine and evaluate different sources of entrepreneurial ideas and innovation.........3
TASK 2............................................................................................................................................4
P2.Market gap for a specific entrepreneurial idea using relevant tools and techniques.........4
TASK 3............................................................................................................................................6
P3.Present data needed to support gap analysis in the evaluation of a specific entrepreneurial
idea.........................................................................................................................................6
P4.Interpret data appropriately to provide evidence of market potential...............................9
TASK 4..........................................................................................................................................13
P5.SWOT framework to collate evidence to support an objective assessment of a specific
entrepreneurial idea..............................................................................................................13
P6.The competitive and market environments in which the idea will be launched to assess
potential viability..................................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................18

INTRODUCTION
Now a days entrepreneur opportunities are becoming significant competitive. It is
considered as a situations where products or services can be sold at a price more than the
production cost. With this entrepreneurs can take action to make profitability (Bagheri and Lope
Pihie, 2013). Within the present report. firm which has been taken into consideration i.e. Zylla
cafe, which will be launching it's products and services within the United Kingdom's potential
market. Report is going to be enclosed with ample number of sources, that are linked with
entrepreneurial ideas along with innovation. Analysis of market gap by utilising tools and
techniques. On the other hand, data interpretation has also been performed of potential market of
United Kingdom. Along with this identification of their competitors and SWOT into business
environment i.e. linked to viability will also be considered within the report.
TASK 1
P1.Determine and evaluate different sources of entrepreneurial ideas and innovation
Entrepreneurship is considered as an opportunities for people to execute its ideas. For it,
this is essential for them to adopt advantageous option among varieties. Opening a new business
is a tough task as for it they need to examine available sources to execute effectual ideas in that.
Few external environment sources of change also useful to form new opportunities.
Social factors: This is essential for an entrepreneur to examine the preference, choice and
tastes of consumer for particular products or services. This will assists them to execute their
ideas easily to facilitates standard services in innovative manner in order to attract customer.
These types of sources gives a grate opportunities for new business.
Technological factors: As per current scenarios, technology advancement have large
effect upon all industry. Within restaurant sectors, it assists to enhance profit through
minimising wastage as well as giving on time services to clients.
Entrepreneur role: Entrepreneur is the one who gives its effective contribution into growth as
well as improvement of economy. They launch innovation ideas in its new business. This will
aids them to acquire various opportunities from targeted marketplace (Cassar, 2014). Crucial
role are it increase living standard into society, they facilitates employment opportunities to
proficient individuals and many more.
Scope and Kinds of innovation:

This is crucial for an entrepreneur to develop various kinds of ieas so that they can
facilitates quality services to its clients as process and product innovation. It is mainly utilise to
shows their goods or services quality to consumer. Through this firm can obtain benefits for
longer durations.
Innovation and Invention:
Both are the two different concepts. Invention is utilise to launch new goods or services
by personal observations. Where as innovation is considered as a process which is utilise to make
effectual changes into many services or products as per the innovative ideas (Bosio and et.al,
2018).
Within business enterprises, it is essential for their owner to execute its new ideas for
obtaining maximal benefits. With the help of systematized innovation seven sources which are
established through Peter Ducker are mentioned below: Unexpected: the main aim of innovation process is to ready for all the things through
utilising effective strategy in order to tackle them in simple manner. Incongruity: This is ascertain as an effectual model where person utilise to think
something innovative from another one. Innovation based on process need: Innovation is applied to execute new thoughts and
this shove be based upon procedures requirements. Changes into market and sectors: Innovation execution is utilise to adapt various
modification into sector as well as market. Demographics: This is based upon developing own enterprise into target marketplace by
facilitating satisfaction to customers. Changes in perception: By executing new or innovative thoughts into business, an
entrepreneur can modify purchaser perception.
 New knowledge: Innovation is mostly depends upon new ideas and conceptions of
person.
TASK 2
P2.Market gap for a specific entrepreneurial idea using relevant tools and techniques
The target market place of new business should has to particularly examine through
entrepreneur in order to fulfil gaps. Within this process, it can apply creative ideas to finding its

target consumers, needs, present competitor and demands. This is needed to find out these
components before introducing new ideas as well as products into market area. In order to
minimise marketing gap, entrepreneur have to examine:
Identifying consumers: In service industry, various kinds of consumers are available
that need and demand particular services (Gruber-Muecke and Kailer, 2015). By this,
entrepreneur can examine its needs easily and facilitate effective services to them. These forms
of practices assists to make direct connection with target clients for acquiring more benefits.
Marketing segmentation: Behavioural: these types of activities are depends upon values, believes and so on of
customers. So, a new entrepreneur need to facilitate its quality services to target clients as
per its purchasing behaviours. Geographic: In order to start new business, it is essential to examine services needs at
various areas. These places many be rural, urban etc where requirements of consumers
can be distinguished from others.
 Demographic: This can be a appropriate ideas that an entrepreneur examine demographic
market segment. These types of practices depends upon consumer gender, sources of
income and age.
Segmentation: Basically, demographic segmentation is being utilised by Zylla Cafe,
where income factor has been taken into consideration. Along with this, manager of this
organisation will be targeting the age group from 20 to 60, where products of this cafe will be
attracting customers with a unique taste.
Targetting: The respective cafe determine whom they want to target. Thus, it ascertain
each segment to determine what value exists within whole market segment. It targets upper and
middle class people. Moreover, provides the product quality at affordable cost so that middle
class clients can also purchase goods without any hesitation.
Positioning: Positioning is developed for whole target segment. Herein, cafe is
positioned competitively in segment and developed a USP for brands into that segment.
Products or services: Tangible: Organisational food products and services should has appropriate quality
which facilitate more satisfaction to users.
 Intangible: For Zylla cafe, it is need to give cost effectual services to its clients.

Benefits: By this, Zylla cafe entrepreneur can enhance its income as well as growth of their
business.
Market gap:
It can be find while firm faced a large gap among its own services as well as market
requirements. As per this, company can analyse its present position such as currently where its is
and where it want to be in future. In context of Zylla cafe, firm want to launch services of
restaurant into marketplace. Hence, for them there are need to find out effects of innovation and
technological advancement which they has to adapt for minimising marketing gap. This can be
analysed when company's consumers has various requirements from the services sectors. So, this
is essential for Zylla cafe to undertake strategies and market aspects of competitors effectively so
that gap can be minimised.
Gap analysis can be explained as the variations among exact position means at present
where the firm is and where they want to be. The initial part states that business present situation
about recent assets of the company which involves performance, attributes as well as
competency of the staff which effects upon their productivity (Keil, Maula and Syrigos, 2017).
Where as another part concentrates upon desired future from current time. Space that it have in
recent position and expected future is considered as gap. Due to this reason, it is known as gap
analysis that includes essential tools which can fulfil the gap. It is all about to examine potential
clients and their present performance.
Also, it is significant for an entrepreneur to develop innovative ideas in order to
distinguish its services from another one. Herein, it have to study kinds of its enterprise as well
as clients as this based on services that are facilitated through firm. By this, it can attain its
demand through standard and effective services. Whole these practices aids them to fulfil
marketing gap in simple manner. Zylla Cafe entrepreneur has to examine environment of the
industry to develop effectual strategy for obtaining more advantage as well as competitive edge.
TASK 3
P3.Present data needed to support gap analysis in the evaluation of a specific entrepreneurial idea
The upcoming expectancy can be minimised through utilising the report of market
research which is described in statistical form which shows the success of idea. The idea of “
Zylla Cafe” is developed that influence the coffee trends never become out-of-date. Individuals

always wish to tastes new varieties due to this cafe is introduce. In order to analyse market gap
of its products and services entrepreneur used two sources:
Primary Sources:
Generally, business actives are based upon primary method of data collection where
investigator find people opinions and thoughts. Whole these activities are refers as suggestions
for company by which company can perform modifications in its activities of businesses (Tiwari,
Bhat and Tikoria, 2017.). For it researcher can performed various activities like survey, interview
and many more.
DATA through this method can be as follows:
QUESTIONNAIRE
Q1. Are you aware about the services of Zylla cafe ?
 Yes
 No
Q2. Is there any necessity for Zylla cafe is to execute new and innovative ideas in their business
practices ?
 Yes
 No
Q3. Which is the most appropriate promotional activity adopted by Zylla cafe to promote their
business services in front of services users ?
 Internet marketing
 B2C
 Print media
Q4. Does Zylla cafe can easily attract their services users by offering variety of facilities ?
 Agree
 Disagree
Q5. What are the services provide by Zylla cafe to their customers?
 Table services
 Sitting facilities

Secondary sources: Some of the activities are depends upon secondary information by which
firm can obtain ideas of new business. Information through these sources can be:
 Information through online media: Online media is considered as one of the effective
tool to gather information which involves forums on social media website which
produces the number of consumers who wish to visit a cafe (Longworth, 2018). A cafe
which provides various kinds of coffees and dishes.
Factors GAP Solutions
Business Examine ratio of present consumer is
less.
Planning to introduce effective
strategies of marketing.
Application Applying the purchasers information. Arranging purchaser information fro
promoting new apps.
The recent gap can be minimised through promoting cafe between customers through
utilising techniques which finds the present situations which is the current performance then
examine gap as well as recognise gap after that solution can be identified which develops a
bridge to accomplish the final objectives.
Illustration 1: Gap Analysis
(Source: Gap Analysis. 2018)
Gap analysis can be fill up by gap performance which is the distinguish among actual as
well as desired performance. Market or product gap considered as the budget and exact sales
after that profitability gap which involves variances among real and targeted profitability that
expected to attain (McCann and Ortega-Argilés, 2014).

P4.Interpret data appropriately to provide evidence of market potential
Q1. Are you aware about the services of Zylla
cafe ?
Frequency
 Yes 12
 No 8
Mode 4
Median 10
Mean 10
Interpretation:
According to above graph, it have been examined that few of people know about the
services of Zylla Cafe. Among 20 participants, 12 has knowledge regarding this and 8 do not
know about it.
Q2. Is there any necessity for Zylla cafe is to
execute new and innovative ideas in their
business practices ?
Frequency
 Yes 18
 No 2
Yes No
0
2
4
6
8
10
12
14 12
8
Column C

Mode 0
Median 10
Mean 10
Interpretation:
As per the above bar graph, it is analysed that there are essential for Zylla cafe is to
execute new and innovative ideas in their business practices. As out of 20 participants, 18 are in
favour of this and 2 are saying no.
Q3. Which is the most appropriate promotional
activity adopted by Zylla cafe to promote their
business services in front of services users ?
Frequency
 Internet marketing 8
 B2C 6
 Print media 6
Mode 0
Median 6
Mean 6
Yes No
0
2
4
6
8
10
12
14
16
18
20 18
2
Column G

Interpretation:
From the above graphical representation it have been examined that among 20
respondents, more number of people are in favour that internet marketing is an appropriate
promotional activity that Zylla cafe should adapt to promote their business services in front of
services users. 6 are saying print media and another 6 are in favour of B2C.
Q4. Does Zylla cafe can easily attract their
services users by offering variety of facilities ?
Frequency
 Agree 15
 Disagree 5
Mode 0
Median 10
Mean 10
B2C Internet marketing Print media
0
1
2
3
4
5
6
7
8
9
6
8
6
Column C

Interpretation:
As per the above graph, it have been identified that from 20 participants 15 are in favour
that Zylla cafe can easily attract their services users by offering variety of facilities and 5 are not
agree towards it.
Q5. What are the services provide by Zylla
cafe to their customers?
Frequency
 Table services 10
 Sitting facilities 10
Mode 0
Median 10
Mean 10
Agree Disagree
0
2
4
6
8
10
12
14
16
15
5 Column C