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Improving business communication Assignment PDF

   

Added on  2021-05-27

14 Pages816 Words32 Views
IMPROVING BUSINESS COMMUNICATION

WHAT IS BUSINESS COMMUNICATION•The business must maintain communication with all its stakeholders.•Effective communication will result in better business opportunities.•Ineffective communication will decline the revenue collection.•A company must communicate its business communication carefully.

THE CASE STUDY•Multi national company•Deals with agricultural products •Present in Australia, Vietnam, India, Oman, and Nigeria•Ineffective business communication

CHALLENGES FACED BY THE COMPANY•Ineffective communication•Wrong media’s of communication chosen•Promotional mix is not proper•There is lack of expertise in communication process.

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