Communication Social media at the workplace help

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Communication

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Social media at the workplace helps in enriching the communication for interacting with the stakeholders.
Social media is a place where people communicate with each other. It helps in diminishing the
communication problems with others over long distances and provides the facility to communicate at any
time. It provides the benefits when the social media are used for interacting with the employees and used
as a cost-effective advertising challenge for the business like Facebook, snap chat and LinkedIn (Hensel
and Deis, 2010).
Social media supports in providing the opportunity of creating the brand through digital marketing. Social
media benefits in encouraging the employees for providing the wide access for the information which are
related to the jobs and fulfilling the demands of clients. The wide amount of information helps in leading
for providing the better understanding which are related to the job role which reflects through working
scales. Social media in the organization helps in interacting with stakeholders like suppliers, customers,
and it is also beneficial to know about the competitor’s strategy. To create effective communication with
the target audience which help in reaching the customer in a cost-effective way (Jue, et al., 2009). It
provides the benefit of marketing development with the use of digital marketing method and knowledge
can be gathered regarding the external environment.
Organizations can take the advantages of the social media in various ways. The various business function
are required to maintain the brainstorming sessions and requires to make the effective conversations by
taking the blogs with answers and questions which includes the teams for managing the projects and
sharing the best practices and researching the case study. In organization, CEO are required to keep the
blogs and recording the podcasts in which employees to be delivered with the correct news (Leftheriotis
and Giannakos, 2014).
At the workplace, collaboration technology is more valuable as it helps in enhancing the teamwork and
understanding each other more effectively for building a relationship and developing the communications.
In the case of a conversational way, social media is used as a process of creative common which includes
discussions on any topic in a way of online forums, telling stories and editing together.
Social media are considered as new for employees as well as employers and both of them must
understand the way for using the tool of social media. For employers, the key issues are how to get
business benefits from these platforms, and how to ensure that employees' use of social media at work
does not distract or potentially harm the organization
Social media helps in facilitating open communication at the workplace which leads to enhancing the
delivery and discovery of information. It can be used by the employees which allow them for discussing

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the ideas and posting news as well as asking the questions. It helps in providing the opportunity for
widening the contacts of the business by communicating. Wide audiences can be targeted with the
helping the social media and it is also used as a tool for recruiting the right candidate for the organization
(Bennett, et al., 2010). Social media are also used for improving the reputation of the business and
creating the base of clients by using advertising through social media. For expanding the market research
the organization takes the help of social media which also helps in implementing the marketing campaign
for directly communicating and making the customers aware of the organization.
In an organization, employers are required to leverage the social media to maximize the benefits which
include recruitment, employee engagement, external communication, sharing knowledge and
collaboration. In order to control the usage of social media, employers have a right on monitoring the
internet use of work by employees and it is necessary to make the employees clear about the policies of
using social media for personal work. As some employees waste time while using social media like
Facebook, Instagram and Twitter, With the development of social media policies, the management is able
to controlling the use of social media during office hours (Kleinhans, et al., 2015). Social media also
helps management with communicating the employees within the organization.
Challenges of social media at the workplace as a communication tool
Social networking is a new trend at the workplace which is considered as the most valuable tool for
business. It is challenging that social media are used for personal reasons at the workplace majorly
impacts on the performance of the employees and also on the well-being of the business. It is analyzed
that social media are considered a distraction which potentially decreases the performance as well as
productivity. It is challenging as it increases the risk of malware (Leonardi, et al., 2013).
Online activities, especially social media access, can be monitored electronically in individual cases or
throughout the workplace. In addition, extremely detailed feedback or data can be collected anonymously
to gain a more complete understanding of how these workplace violations may affect employee
productivity (Smith and Zook, 2012).
One of the challenges is that social media can be vulnerable to malware attacks. Hackers can initiate spam
or fraud through certain social media platforms. It is very dangerous and can damage the organization's
network or computer due to security breaches or damage to important files. Technical support teams must
do their best for protecting and scanning for malware in their systems. It also decreases the productivity
of the employees as instead of performing the work, employees engage more in social media which
distract their mind from work (Mills, 2011).