Creativity and Innovation Management

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Creativity and Innovation Management

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Executive Summary
The aim of this paper is to explore the main properties of creativity and innovation
management in the context of entrepreneurship by critically reflecting on the team working.
This paper also focuses on analysing the impact of working under pressure while facing a
business challenge and how I bring creativity and innovation into practice. I worked in a
group to complete my project which helped me in understanding the importance of
reflecting on my experiences to foster a creative approach. We realised that working in a
tight deadline allowed us to use innovation to efficiently find solutions to our problems. We
learned a lot about ourselves and working as a team to use creativity into our advantage. I
recommended innovative solutions while working under pressure which helped us in
achieving our targets within the given deadline such as division of tasks, reflecting on our
experiences and using our learning to accomplice common goals. Overall it was a great
experience which contributed to my skills and knowledge which allowed me to find my
strengths and weaknesses.

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Table of Contents
Introduction............................................................................................................................. 3
Group formation and creativity................................................................................................3
Organisation of work................................................................................................................4
Team creativity.........................................................................................................................5
Problems and recommended solutions....................................................................................6
Conclusion................................................................................................................................ 7
References................................................................................................................................8