Importance of Ethics in Businesses: A Case Study of Shophere

1
Applying Mix Methods to Research

2
Table of Contents
Introduction................................................................................................................................3
Aim.........................................................................................................................................3
Objectives...............................................................................................................................3
Research Questions................................................................................................................3
Description of search process.....................................................................................................4
Critical analysis of the literature................................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

3
Introduction
Shophere has been one of the retail businesses in Australia which has been expanding and
gaining in revenues since its establishment. The entire research would explore the ethical
considerations that are to be considered by the consumers while purchasing. The importance
and the role of the ethics in business would also be revealed through stating the impacts of
not utilising the ethical considerations in business. The research has rightly touched and
acknowledged all the relevant and vital points that are required to be maintained by Shophere
and other businesses in order to be ethically authentic and sustain in the market. The facts
about the scandals and other issues revealed in some of the renowned businesses has also
been explored which helped in justifying the requirement of ethical considerations in
business.
Aim
The aim of the research project has been to explore the importance of ethics in businesses and
concentrating on the Shophere business for the consideration of the ethics in its functioning
and working strategy.
Objectives
The objectives of the research are as follows
 To understand the importance and need of ethics in business actions and decisions
 To explore the benefits that the business could earn through ethical practices and
considerations
 To explore Shophere business and its new ethical business strategy and justify its
benefits that the business would have
 To provide recommendations to Shophere business on the ethical practices and the
target customers to be increased through ethical practices
Research Questions
The research questions are as follows
1. What is the importance and need of ethics in business actions and decision, making?
2. What are the benefits that the business could earn through ethical practices and
considerations?
3. What new ethical strategy has been taken by Shophere and why? Justify.