Business Research Methodology

BUSINESS RESEARCH METHODOLOGY
1

Table of Contents
Introduction......................................................................................................................................3
Understanding research ethics.........................................................................................................3
Primary research..............................................................................................................................3
Secondary research..........................................................................................................................8
Ethical consideration.......................................................................................................................9
Recommendation.............................................................................................................................9
Conclusion.....................................................................................................................................10
Reference List................................................................................................................................12
2

Introduction
This research is focusing on evaluation of ethical consumers and their behavior towards products
and services of ShopHere. Recently management of this company have decided to ensure
products those are ethically sourced. Viability of this business strategy is being evaluated within
this research report. This research is being conducted to support ShopHere to get maximum
ethical consumers.
Understanding research ethics
Researchers are bound to follow certain ethical guidelines while conducting research as this
aspect helps to avoid legal and ethical issues. Important ethical considerations and factors of
research are mentioned below and this ethics are being applied in this research,
1. Researchers are bound to inform about purpose and process of research to respondents.
2. After getting written consent from respondents, researchers are allowed to collect primary
data.
3. Anonymity of data must be maintained.
4. Researcher is liable to maintain confidentiality of data.
5. Gathered data can be used for research purpose and cannot be shared with unauthorized
person.
6. Researcher cannot force respondents to provide personal information and cannot harm
them in any way.
7. In case of secondary data collection, researcher must acknowledge contribution of
authors.
8. Authentic secondary sources must be chosen for collection of secondary data.
Primary research
Survey of customers
Survey of 35 customers are being represented in following part,
3

Q1. Does your buying behavior depend on business ethics of manufacturer?
Options Response rate Percentage of
response
Total number of
respondents
Yes 22 63% 35
Somewhat 10 29% 35
No 3 9% 35
Table 1: Response regarding impact of ethics on consumer behavior
63%
29%
9%
ethics_consumerbehavior
Yes
Somewhat
No
Figure 1: Response regarding impact of ethics on consumer behavior
Analysis
63% of customers have mentioned that ethical practice of business affect their buying decision.
Hence, it can be understood that decision taken by ShopHere may influence buying behavior of
customers.
Q2. Which of the mentioned action have been taken by you most recently to support ethical
business?
Options Response rate Percentage of Total number of
4