The assignment content discusses the importance of enterprise visioning and its impact on business change. It highlights that a decentralized IT function can hinder the achievement of an enterprise vision, as concerns will continue to revolve around departmental levels rather than the organization's overall future. The lack of common information and enterprise IM strategy can cause various problems, including the absence of adaptability, increased costs, and reduced effectiveness. To ensure common customer data and a shared customer service center, governance mechanisms need to be put in place, which should include IT with business units, transparency, joint commitment, and a shared enterprise perspective. Key metrics for measurement should focus on reliability, rate, and authenticity of data.