Business Planning

Business Planning

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Table of Contents
Executive Summary.........................................................................................................................2
1.0 Introduction................................................................................................................................3
2.0 Business Model Canvas.............................................................................................................3
2.1 Key Partners...........................................................................................................................5
2.2 Key Activities........................................................................................................................6
2.3 Value Propositions.................................................................................................................6
2.4 Customer Relationships.........................................................................................................6
2.5 Customer Segments...............................................................................................................6
2.6 Key Resources.......................................................................................................................7
2.7 Channels................................................................................................................................7
2.8 Cost Structure........................................................................................................................7
2.9 Revenue Streams...................................................................................................................7
Startup Team Composition..........................................................................................................7
3.0 Planning.....................................................................................................................................8
3.1 Marketing...............................................................................................................................8
3.2 Operations and Technology...................................................................................................9
3.3 Human Resources................................................................................................................10
3.4 Finance.................................................................................................................................10
Reference List................................................................................................................................13

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Executive Summary
This report aims to present a viable business model for Orient Decorators. Orient Decorators is
an exclusively profit-based home décor company in Canberra, Australia that is relatively new
and emerging. A business model canvas will be used to denote certain key aspects of Orient
Decorators’ business plans such as its customer segments, propositions of the company, its
distribution channels, revenue models, its key partners, key activities, the team composition, the
milestones which have been fulfilled till now and so on. This business model canvas will help in
representing the firm’s underlying core strategies for perusing superior profitability and a better
understanding of its competencies. Visualizing the business model like a road map helps to
establish correlation between the operational activities of the company and the business impact
The report also aims to elaborate upon Orient Decorators’ present plans regarding further
planning, market strategies, operations and technology, human resources employed and its
finance.

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1.0 Introduction
The home décor business has been gaining importance and relevance across developed as well as
developing markets across the world (Horng et al, 2016). With the increasing urbanizations and
globalization trends, more and more people are becoming inclined towards creating a home that
they have envisioned since as long as they can remember. Globalization is further aiding these
people and enabling them to get access to a wide variety of decorative items, designs and
innovative ideas (Herrera, 2016). Hence, home décor industry is witnessing a strong growth
which has been catalyzed by increasing levels of disposable incomes and trends of urbanization.
Orient Decorators is one such company that aims to fulfill its customers’ wishes and present to
them a home which they have always dreamed of having. The main agenda of Orient is to
convert real estate dreams into a reality. The vision of the company is to become a one-stop-shop
for its customers such that they don’t have to look any further for home décor services. Its
business objectives involve offering interior design and planning on a self-serve platform that
gives its users complete control over what they want and how they wish to execute their design
requirements, offering complete genuine and authentic vendor-related information to its users to
allow them to make informed decisions, offering end-to-end consultation services right from the
purchase of materials to the establishment of the systems and providing users with top notch
professional help and expertise in planning their home décor in the most cost-effective and
aesthetically pleasing manner.
2.0 Business Model Canvas
Provided below is a brief overview of Orient Decorators’ business model through a business
model canvas to demonstrate a clear understanding of the company’s operational details.
Key Partners
 Interior
Design
Univers
Key Activities
 Interior
design
managemen
Value
Proposition
 Space
planning
Customer
Relationships
 Customers
buy
Customer
Segments
 Women
in the