Business Report on Toyota Australia

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Business Report on Toyota Australia

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Table of Contents
Company Profile- Toyota Australia..................................................................................................3
Toyota’s Capitals..............................................................................................................................3
Toyota’s financial information.........................................................................................................4
Expected revenue growth............................................................................................................4
Market share of R&D...................................................................................................................4
New business opportunities of environmental policies..............................................................4
Customer relationship.................................................................................................................5
Key performance indicators............................................................................................................5
Management Information...............................................................................................................6
Reference List..................................................................................................................................7

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Company Profile- Toyota Australia
Toyota Motor Corporation was established in 1937 making it one of the world’s biggest car
manufacturers in the world. Toyota started its operations in Australia in 1963 and Australia has
played an important role in the development and success of the company over past 50 years
(Toyota 2019). The company has been a guest-centric organization with its unchanged brand
value and deliverables in Australia. The company has produced cars in Australia for more than
four decades. The business transition started with building if the new plant in Altona which
produced Camry in 1995 and Corolla in 1999 (Toyota Sustainability Report 2018). It created a
larger supplier base with over $1.2 billion purchases of goods from its suppliers. The company
has maintained a comprehensive marketing and sales operations in Sydney and distribution to
other states in Australia. The performance of the company can be measured by its use of the
production lines to produce more than 500 vehicle variants for both domestic and export
markets. Toyota Australia has served as the third largest Toyota market in the world proximity
2.4% of its global vehicle sales. The market share of the company stood at 18% in the year 2012
(Toyota 2018). Currently the company has officially ended manufacturing plant of Altona on
20th October 2017 (Autocar 2017). In the current scenario, the automotive industry in Australia
has shown a considerable decline of 1% affected the production of cars of Toyota Australia.
The future of Toyota Australia depicts that it must focus more on innovation an investment in
research and development for Clean Technology that can meet market demands. It is also
important for the company to evaluate strategies to make fuel efficient and cleaner vehicles
with an intention to gain better market share and position itself as an innovative brand in the
Australian market.
Toyota’s Capitals
The company holds a dominant position in the market with more than 500 vehicle variants
under its brand name. The company uses its manufacturing lines according to the country it
wants to export keeping in mind the left and right driving. Since everything happens in a single
line of manufacturing, it makes it different from other automobile companies in the industry.