Carlsberg’s Winning Strategy

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Carlsberg’s Winning Strategy
STRATEGIC HUMAN RESOURCE
MANAGEMENT – 985355

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Carlsberg’s Winning Strategy
Table of Contents
Introduction.......................................................................................................................3
Human Resource Priorities Pursued by Carlsberg...............................................................3
Reason Behind The Winning Behaviour Strategy................................................................4
Aligning Winning Strategy With HR Practices....................................................................5
Difficulty Faced While Implementation Of Winning Behaviours In Malaysia.......................6
Winning Behaviour In Australia.........................................................................................7
Conclusion.........................................................................................................................8
References.........................................................................................................................9

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Carlsberg’s Winning Strategy
Introduction
Human resource management is an approach that is aimed at improving the work conditions
for the employees of a company and establish better relations between employers and
employees to achieve a high performing workforce (Noe, Hollenbeck, Gerhart, & Wright,
2017). Human resource managers perform a number of core and non-core functions, such as
recruitment and selection, performance management, employee motivation, etc. to achieve
their aims and objectives.
In this report, we will analyse the case of Carlsberg, which is one of the leading global
companies in the field of alcoholic beverages (Chesbrough, Bogers, Strand, & Whalen,
2018). We will gain a deeper insight into the human resource practices adopted by Carlsberg
that were aimed at strengthening the market position of the company through a better pool of
human resources.
Human Resource Priorities Pursued by Carlsberg
Human resource management can focus on multiple areas to increase the efficiency and
productivity of the employees. In general, these areas are identified through multiple surveys
and questionnaires or through employee feedback forums (Bratton & Gold, 2017). Business
organizations tend to gather extensive data related to the workplace conditions that might act
as a barrier for the employees to meet their performance objectives. For example, inefficient
areas can include workplace culture, employee skill and competencies, employee well-being
issues, high turnover rates, etc. (Collings, Wood, & Szamosi, 2018)
The human resource priorities perused by Carlsberg are related to its workplace culture and
developing people capabilities and capacities. Carlsberg’s human resource management
department started working towards the establishment of a winning culture throughout its
subsidiaries and aligning them with the local values and culture of each of the subsidiary
(Hatch & Schultz, 2017). Carlsberg focused more upon establishing a workplace culture
where the employees could demonstrate a winning behaviour by showing a greater team
work and a will to achieve success. To achieve a better and high performance oriented