Dealing with Marketing Phenomena

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Running head: DEALING WITH MARKETING PHENOMENA
Dealing with Marketing Phenomena
Name
Institution
Author’s Note

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DEALING WITH MARKETING PHENOMENA
Marketing phenomena
Explanation of the phenomenon?
Marketing phenomena is an issue that has been able to gain high levels of popularity
across various business boundaries. Moreover, they have been able to give a perfect description
of quite a number of situations and as a result, taking business opportunities to higher levels that
could never be imagined before. Additionally, there are different types of marketing phenomena
that have been implemented for various purposes in this modern society (Meyer & Peng, 2016).
In most cases, quite a number of companies have been able to implement different types of
marketing phenomena with an intention of attaining high standards that can be able to put much
focus on quality and reliable customer services through specific products that they have decided
to put much focus on. The following are among the major marketing phenomenon being used by
various companies to attain certain goals within a stipulated time frame;
Increasing personalization- Currently, the large amount of data available is currently
allowing them to carry out advanced personalization in their messages with an intention of
reaching out to a wide range of customers within a short time frame.
Data security and transparency- This is an important marketing phenomenon that most
companies have been able to put much focus in. This allows them to be able to come up with
several forms of general data protection regulations that have been able to enhance higher levels
of security within the organization. This mode of marketing phenomenon is also focused towards
implementing quite a number of issues that are known to be fully associated with transparency
within the marketing boundaries thereby attracting the attention of quite a number of target
groups.