Marketing Functions and Decision Making


Added on  2019-09-18

4 Pages998 Words106 ViewsType: 106
1. Describe how marketing functions within the larger organization (internally) and within its environments (externally) including the goals and expected outcomes of this department.Marketing functions both internally and externally. It must be noted that within the organization and within its environment, marketing functions in such a way so that the objective and goals of the organization can be met in a proper way. Consulting a wide range of literature on the subject of internal marketing within an organization it must be said that employee engagement does matter and internal marketing promotes employee engagement toa large extent. Sometimes it is quite observable that there is the internal marketing umbrella that includes the idea of responsibility through selling internally and this facilitates internal communication in a clearer manner (Sanchez-Hernandez & Grayson, 2012). Such phenomenon enhances corporate volunteering and it also has the potential to bring about the possibility to become social intrapreneur (Sanchez-Hernandez & Grayson, 2012). A social intrapreneur has the ability to align employees’ needs with corporate responsibility goals to a large extent in a thorough manner. The external marketing functions should be poised in sucha manner that the growth factor of both the internal and external environment is balanced. In this context it must be noted that there is a great responsibility of marketing managers to motivate employees and ensure the balance. Marketing managers, in order to accomplish the expected goals of the department appeasing the internal and external factors must try to be more proactive and they must try to introduce the marketing function in all the related human capital issues (Sanchez-Hernandez & Grayson, 2012). It must be taken into account that marketing managers must understand employees’ wants and needs and they should be promptand efficient in selling internally responsibility goals because such selling would make external efforts more appropriate in developing a responsible strategy that would pave the way for success (Sanchez-Hernandez & Grayson, 2012).
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2. Explain how companies create customer-centered businesses and describe what impacts the consumer decision-making process.Companies can create customer-centric business and such approach can impact positively on the consumer decision-making process. Companies can initiate customer-centric business by doing business in a way that paves for the way of the emergence of a positive customer experience in pre- and post-sale period. Such approach would make it possible for the company to drive repeat business and it would help the company in obtaining customer loyalty which is one of the most importance components of the profit-earning mechanism. It should be noted that a customer-centric company is always more impressing and effective than a company that merely offers good services to the customer (MacDonald, 2017). The consumer decision making process is positively impacted by a company’s customer-centric approach and this can be argued by citing the fact that customer centricity is not about only offering great customer service; rather, customer centrism is a way to offer customers great experiences through the awareness of stage that can be recognized by the purchasing process and finally through the process that takes place after toe purchase, i.e., the post-purchase process (MacDonald, 2017). Putting your customer first is the primary principle of the customer-centric approach and this can improve the core of the business which is reliant on customers in a thorough manner. But it must be noted that there are some specific challenges in emerging into a customer-centric business. One must take into account the fact that those are the winning and successful companies that have succeeded in building a relationship with the customers that exist for a long-term without any disruption. 3. Describe what tools are used to make effective marketing decisions.There are several important tools that are used to make effective marketing decisions. A marketing decision support systems (MDSS) is an essential tool in this regard. MDSS is a
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