Marketing Essentials - Part 1

Marketing Essentials
Part-1

• Introduction
• Concepts of Marketing
• Roles and responsibilities of marketing in relation to the context of organization
• Roles and responsibilities of marketing relate to the wide organisational context
• Significance of Interrelationship between Marketing and Other Functional Units of Burberry
• Conclusion
• References
Table of content

The term marketing is explicated as an activity or
action that promotes the buying and selling of
company products and services. Marketing aspects
includes selling, researching and understanding
about the market environment of business.
Introduction

Concept of Marketing
Production concept- One of the oldest concept
of marketing is known as production
concept. This define consumer prefer
products which are available at a broad level
as well as inexpensive. Moreover,
production concept is favourable for large
organisation because it helps to control the
cost of organisation.