Impact of Culture on Buying Behavior
VerifiedAdded on 2019/09/20
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Essay
AI Summary
The presence of culture affects every aspect of society, influencing people's thoughts and actions according to their cultural norms. This is also true when it comes to buying behavior, where individuals from different cultures make purchasing decisions based on their cultural backgrounds. For example, customers from collectivistic cultures prioritize quality products over price, while those from individualistic cultures seek unique and competitively advanced products. The assignment highlights how personal preferences and choices are shaped by one's culture, even in seemingly unrelated areas like travel and diving.
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