International Business

Running Head: INTERNATIONAL BUSINESS 1
International Business
Name
Affiliation
Date

INTERNATIONAL BUSINESS 2
Table of Contents
Executive summary.........................................................................................................................3
Introduction.................................................................................................................................4
Background of the company and selected country...................................................................5
SWOT analysis.............................................................................................................................7
Additional analysis reflecting your further country analysis.....................................................8
Competitive strategy analysis.........................................................................................................9
Market entry option analysis.......................................................................................................10
Marketing and Research and Development considerations.......................................................12
Recommendation regarding production..................................................................................12
International HRM issues and considerations.........................................................................13
Conclusion..................................................................................................................................13
References.................................................................................................................................14
Executive summary

INTERNATIONAL BUSINESS 3
The purpose of this paper is to develop strategic recommendations of Woolworth
Company. These recommendations will base on the previous assessment two which was about
the Macro Environment Analysis. The reports present an introduction by illustrating its
relationship with assignment three. For effective argument concerning this paper, the analysis
of the previous paper will be included. The recommendations of the report will base on
"international business plan" for Woolworth Company. The company will be provided with the
recommendations basing on the results obtained from the analysis of the macro environment
in assessment two. Therefore, the assessment will aim at developing the remaining aspects in
the "comprehensive business plan for Woolworth Company in China. The report will provide a
detailed analysis and research to make a recommendation on the strategic entry in the market
by the company. The recommendations will aim at helping the company to achieve its
objectives of investing in the new market. The report will comprise of various sections such as
the background of the company and the selected international country. The conclusions of the
SWOT analysis discussed in assessment two, The additional analysis of the study that reflects
the detailed analysis of the selected country, option analysis for entering into the new market
and the necessary recommendation options, R&D and marketing considerations,
recommendations concerned about production and finally the international Human Resource
Management considerations and issues
Introduction
As was discussed previously in the report, the Chinese, market is largely a competitive
market. This means that no single producer influences the market. It is also worth noting that
the Asian country has one of t he biggest GDP as it is second to that of the US. Expanding into

INTERNATIONAL BUSINESS 4
the Chinese economy comes with various benefits. These include the wide market that the
country can offer. The 16,760 ppp dollars per capita imply that the citizens have strong
consumption ability. The advantage with having strong purchasing is that it increases demand.
All such are findings in favour of Woolworths as a new producer in the economy. The other
important aspect associated with china is that the country has a relatively stable political
climate (sigh, 2012).
The unfavorable findings that Woolworths can come across include tendencies such as
corruption. This is due to the high levels of red tap procedures. These can be met especially
when obtaining legal documents allowing the company to operate in the country (Rodrigo,
2014). Since this process is usually very long, authorities often at times ask for bribes to help
the company get done quickly (wunker, 2011). However there are steps towards correcting this
trend of events in the country (masters, 2019).
It is operated on a single political system and such a facto greatly promotes economic
activity even for the new business entity. The strategies available to Woolworths include the
use of distributors. This type of market strategy will best be applicable when testing the
product or service on the Chinese new market (martin2014). The market analysis strategy
requires the company of Woolworths to consider a number of factors. These are what are
known as the risk, threats, weaknesses and alternatively opportunities. Along with using the
distribution strategy, Woolworths can opt to use the export strategy as well; the other market
entry strategy is the licensing strategy (martin, 2014). This involves giving other local firms in
the Chinese market operate under the name of Woolworths. This is almost similar to
franchising as it would as well involve operation under the Woolworths brand name.