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Cross-Cultural Management of Woolworths

   

Added on  2021-06-17

17 Pages3134 Words99 Views
Running head: CROSS-CULTURAL MANAGEMENTCross-cultural managementName of the StudentName of the UniversityAuthor Note

1CROSS-CULTURAL MANAGEMENTExecutive SummaryThe purpose of this report is to identify the micro as well as the macro environment of theChinese retail industry with the help of PESTLE analysis and Hofstede Culture Comparisonmodel. Apart from that, this report will also contain the potential issue that the HR department ofWoolworths may go through while establishing its business in China. Finally, recommendationfor the organization to deal with various kinds of issue that may arise while establishing abusiness in the Chinese retail sector will be provided.

2CROSS-CULTURAL MANAGEMENTTable of ContentsA brief overview of the Woolworths Company..............................................................................3Identification of key macro and microenvironmental factors and issues impacting China.............4Microanalysis...............................................................................................................................4Macro Analysis............................................................................................................................5Recommendation:..........................................................................................................................11Reference list.................................................................................................................................13

3CROSS-CULTURAL MANAGEMENTA brief overview of the Woolworths CompanyThe Woolworths organization is an Australian supermarket or grocery chain which isowned by Woolworths Limited. Being a retail organization, Woolworths chiefly specializes inselling groceries that include fruit, vegetables, packaged foods, meat and others. Along withregular grocery, the mentioned supermarket chain also sells DVDs, magazines, health and beautyproducts, pet and baby supplies and other household items. The company is one of the mostpopular retail stores in Australia and has already expanded its branches in different parts of theworld including New Zealand and Tasmania. Considering the fact that the retail market of thewestern countries is already saturated, the management of the company is planning to expand itsmarket in the southeastern portion of Asia (Arli et al. 2013). The current target market of theWoolworths retail group is China. However, in order to establish its business successfully in theChinese retail market, the human resource department of the organization must assess thecultural background of the host country and adopt the same in order to prevent organizationalconflict as well as to gain, maintain and enhance the loyalty of the employees. In this report, thekey macro and microenvironmental factors and issues that impose an impact on the Chineseretail market will be identified. Along with that, the cross-cultural and HRM issues that mayarise between the host and the home countries will also be identified. Finally, recommendationsto solve the issue and establish a stable market is chin will be provided in this report. Identification of key macro and microenvironmental factors and issues impacting ChinaMicroanalysisIn order to establish a successful business in China, Woolworths must identify the key factorsthat analyse the macro as well as the microenvironment of the Chinese retail industry. For

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