Managing Research

This document discusses different scenarios related to managing research in various business management areas. It explores the research questions and objectives for each scenario and provides insights into improving customer satisfaction, innovation climate, tourism marketing, and employee well-being. The subject areas covered include HRM and Marketing, Innovation strategies, Tourism Marketing, and Human Resource Management.

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Managing Research
Student’s Name
Course
Professor’s Name
Institution’s Name
Institution’s Location
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Managing Research
Scenario 1: Tyre Retailer
Problem and management decision
The Tyre Retailer is experiencing poor sales that have affected the company’s market share by a
decrement of 25 per cent. Therefore, the company is seeking to investigate the customer
experience at the retail stores, which directly reflects customer satisfaction as well as marking
strategies, which are determinants for the sales that positions the company in the market
(Srivastava and Kaul, 2016, pp.277-286). However, what the company do not know is that the
perceived poor customer satisfaction could be linked to untrained staff or could be a demotivated
taskforce. The management should train their staff to ensure a sufficient customer road map at
the stores, which would facilitate satisfaction as well as build the reputation thus increasing the
sales.
Research questions
1. What business practices undermine the satisfaction of customers at retail stores?
2. How does poor customer service affect overall sales?
3. What human resource practises improve the quality of customer service?
4. What are the roles of management in increasing sales at the Tyre Retail?
The relevant information in answering the research questions include the customer reviews,
interviews from the employees as well as the customers with appropriate questions.
Objective (Information/ Research)

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The objective of the study is to restore the market shares of the company through a series of
practices that would be incorporated in the operations as such quality customer service, effective
marketing strategy, employee motivation, adequate number of staff which are inclined to
increasing the sales of the company (Robson et al., 2016, pp.29-36).
Subject area of business management relevant to the problem
Subject area: HRM and Marketing
Keywords: Customer satisfaction, poor sales, marketing strategies, HRM practises, customer
journey map.
Scenario 2: Singaporean Management Consulting Company
Problem and management decision
The company is experiencing a lag in the establishment of an innovative climate that precipitates
client-based innovation thus needs to investigate appropriate innovation initiatives for
challenging its competitors (Kavin and Narasimhan, 2018, pp.51-77). However, management is
not aware of the employees’ perception of the current innovation climate. Therefore, the
administration seeks to carry out in-house research to evaluate the understanding of the
employees regarding an existing innovation initiative in line with client-focused.
Research questions
1. What are the current innovation initiatives at the company?
2. What are the employees’ perceptions of the current innovation climate at the firm?
3. What are the fast-changing trends in the management-consulting sector?
4. What practices would need to be incorporated for an effective innovation climate at the firm?

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The pieces of information required for answering the research question would include the
interviews from the employees and the records at the company in line with client based
innovation as well as the client's reviews.
Objective (Information/ Research)
The object of the study is to examine whether the existing innovation climate is effective for
productivity, profitability and reputation of the company. Another information object is to
determine the perception of the employees for evaluation as to whether they are ready for
competing as a fast-changing innovation climate as well as establish the potential challenges that
could be hindering the progress of client-based innovations (Wang, Fang, Qureshi, and Janssen,
2015, pp.403-420).
Subject area of business management relevant to the problem
Subject area: Innovation strategies
Keywords: Employee perception, client-based innovation, challenges facing innovation,
innovation climate, changing trends in innovation climate, management consulting.
Scenario 4: Health Festival
Problem and management decision
The specific problem to the study is the lack of awareness of traveller motivation for selecting
particular tourism destinations and choosing to attend the festivals in event planning strategies
among the team members (Soldatenko and Backer, 2019, pp.122-139). The company is seeking
to achieve a transformational design experience for the participants’ health festival event
although it is not aware of the traveller’s motivation for visiting tourist destinations. Therefore,

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the management for the organising company needs to train the employees concerning effective
tourism marketing strategies aligned to the visitors’ wants and special needs.
Research questions
1. What are the tourism marketing strategies that align the visitors’ needs to the tourist
destination?
2. How does marketing strategies affect the festival themes and socio-demographic
characteristics?
3. Does the choice of a particular destination affect the number of tourists for a health festival?
4. What are the situation specific factors and the visitor motivation aspects impact tourism?
The required information for answering the research question would be based on case studies and
review of literature for the past tourism and festival events.
Objective (Information/ Research)
The research seeks to establish effective tourism marketing strategies that would create an
awareness among the employees of event organizing firms that would address the aspects such as
the importance of considering the visitors needs and travelling motivation, identification and
selecting of the appropriate theme in line with the type of event, and consideration of the socio-
demographic characteristics.
Subject area of business management relevant to the problem
Subject area: Tourism Marketing
Keywords: Effective marketing practises, transformational experience design, selection of
themes, travellers’ motivation, visitors’ needs, socio-demographic characteristics, health
festivals.

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Scenario 5: Human Resources
Problem and management decision
The main problem at the aged care facility is the increased absentees within the task force
because of burnouts and sickness. The cause for the problem is inadequate resources and training
programs for the task force in enduring the work stress and coping with the advancement of new
technologies to be used. However, the facility’s management is not aware of the causes for the
burnouts and sickness thus there is the need to research to evaluate the working environment of
the employees in rendering the services to the aged population (Kamal et al., 2016, pp.690-696.).
Research question
1. What are the primary causes of burnouts and regular sickness for workers at a healthcare
facility?
2. What are the negative impacts of technology on the well-being of the aged care facility
workers?
3. What impacts do training programs have on the working conditions of aged care facility
workers?
4. What experiences are in care for the aged that results in psychological impairment and
fatigue to the workers?
The pertinent information for answering the research questions would be obtained from the
interviews with the employees of the aged care facility and the literature review.
Objective (Information/ Research)
The study seeks to establish the reasons for burnouts and sickness among the employees of the
aged care facility that has led to declined employee turn up at the facility. Moreover, the study

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also seeks to evaluate the employee environment concerning the care for the old age as well as
the effectiveness of training programs to the performance and wellbeing of the employees.
Additionally, the study would also synthesise the negative effects of technology on the well-
being of the workers and the remedies for addressing them.
Subject area of business management relevant to the problem
Subject area: Human Resource Management
Keywords: Burnouts among nurses, workplace environment, negative impacts of technology in
healthcare, training programs, employee well-being, aged care workers.

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References
Kamal, A.H., Bull, J.H., Wolf, S.P., Swetz, K.M., Shanafelt, T.D., Ast, K., Kavalieratos, D.,
Sinclair, C.T. and Abernethy, A.P., 2016. Prevalence and predictors of burnout among hospice
and palliative care clinicians in the US. Journal of pain and symptom management, 51(4),
pp.690-696.
Kavin, L. and Narasimhan, R., 2018. An Investigation of Contextual Influences on Innovation in
Complex Projects. Innovation and Supply Chain Management: Relationship, Collaboration and
Strategies, pp.51-77.
Robson, K., Plangger, K., Kietzmann, J.H., McCarthy, I. and Pitt, L., 2016. Game on: Engaging
customers and employees through gamification. Business horizons, 59(1), pp.29-36.
Soldatenko, D. and Backer, E., 2019. A content analysis of cross-cultural motivational studies in
tourism relating to nationalities. Journal of Hospitality and Tourism Management, 38, pp.122-
139.
Srivastava, M. and Kaul, D., 2016. Exploring the link between customer experience–loyalty–
consumer spend. Journal of Retailing and Consumer Services, 31, pp.277-286.

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Wang, X.H., Fang, Y., Qureshi, I. and Janssen, O., 2015. Understanding employee innovative
behavior: Integrating the social network and leader–member exchange perspectives. Journal of
organizational behavior, 36(3), pp.403-420.