SWOT Analysis of Neurotech International Limited's Business Model Canvas

This report presents a SWOT analysis of the nine key elements of the business model canvas of Neurotech International Limited, a leading firm in the healthcare industry in Australia. It provides insights into the strengths, weaknesses, opportunities, and threats of the company's business structure.

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Project Management

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Executive Summary
Neurotech International Limited, a leading firm in healthcare industry in Australia provides
medical treatments to autistic patients. This report presents SWOT analysis of the nine key
elements of the business model canvas of Neurotech International Limited. It has maintained its
position through a track of other factors affecting its growth and sustainability. The findings of
the reports suggest the features that must be improved in its business structure so as to overcome
the challenges. It is recommended that the company must acknowledge the productivity of AAT
Medical Limited

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Table of Contents
Introduction......................................................................................................................................4
SWOT Analysis of Business Canvas Model (Nine Elements)........................................................4
Findings...........................................................................................................................................6
Conclusion and Recommendations..................................................................................................6
References........................................................................................................................................8
Appendix..........................................................................................................................................8

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1.0 Introduction
Neurotech International limited is one of the leading firms concerning its industry. The company
has been maintaining its position and other considerations through keeping a track of all the
other factors which would impact its growth and sustainability. The company is wholly owned
by the subsidiary company named, AAT Research Limited located in Malta. The company has
been aiming to commercialize its advanced technologies for the treatment of Autism too [3]. The
company has been conducting various researches and through it has been providing solution to
various health issues.
2.0 SWOT Analysis of Business Canvas Model (Nine Elements)
2.1) Key Partners
The key partners of Neurotech International Limited have been AAT Research Limited who has
been the operator of the company and AAT Medical Limited.
Strengths
 AAT Research Limited has added on
diversity to the medical products and
after treatment services such as nursing
 Laid down the path of success for the
company.
Weaknesses
 Inaccuracy in technology based solutions
and IT solutions provided by AAT Medical
Limited
Opportunity
 Expansion of services such as day care
services by partnering with AAT
Research Limited
 Stretch on to its customer base such as
women and adults
Threats
 Poor brand image in the market through
ineffective treatments

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Strengths: The key partner of company, AAT Research Limited has been one of the key
strengths of the company as this has helped the company to grow and add on to its diversity
through providing number of researches on various health issues.
Weaknesses: There exist a weakness to the partner of Neurotech, named AAT Medical Limited
who has been providing the company with solutions to medical related issues but the partner has
been observed not to be accurate in its work. The AAT Medical Limited has been providing
certain irrelevant solutions too which misled the company.
Opportunities: The opportunity which the company has been enjoying through its most vital
partner that is AAT Research Limited has been diverse in nature. The partner has provided the
company with the most recent opportunity of being one of the firms to provide the solution or
treatment to Autism which has been a productive addition to the company [4].
Threats: The Company carries a threat through its key partners of delivering some ineffective
treatments which has been provided by the researchers and this could actually reduce its
goodwill in the market [1]. The market share would fall and this would be problematic for the
company.
2) Key Activities
The key activities of the company areto provide complete treatment to Autism patients. It offers
digital devises to the autistic patients so as to increase engagement and improve relaxation.
Strengths
 Automation of activities brought
consistency of quality to Neurotech
International Limited products
 It has enabled the company to scale up
and scale down based on the demand
conditions in the market.
Weaknesses
 Sole business activity, i.e. treating
autistic patients
 Limited scope for expansion of business
line
 Limited types of devices
 Maximum number of treatments to
children only
Opportunity Threats

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 Expansion of medical activities
 Expansion of medical product lines
 Treatments to be provided to adult
patients
 Threats from competing business
 Heavy cost run
Strengths- The major strength of the company is its automated services which it provides to the
customers. The company has been able to cope with the market demands with its key activities.
Weakness- The organization has limited its treatment to autistic children only. In addition to this,
it does not provide any other services to the patients apart from treatment of autism.
Opportunities-There is a number of opportunities such as expansion in the product lines as well
as treatments must also include adult patients as well.
Threats- There is a rising competition in the market which the company must take into
consideration as well as implement strategies to overcome the risks of losing customers to the
rival organizations.
2.3) Resources
The below table represents the SWOT analysis of the resources
Strengths
 The company procures its materials and
equipment from its close suppliers
 Reliability in supply chain
Weaknesses
 No regular supply of innovative
product
 Raw materials and resources are not
frequently supplied (Neurotech, 2018)
Opportunity
 Improving the resources with
interrelationship with the diverse
suppliers
 Ensure frequent supply of the
inventories
Threats
 Rise in cost of raw material pose a
threat to the profitability of the
organization.
 Growing strengths of local distributors
also presents a threat
 Competitors pay higher margins to the

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local distributors.
 Imitation of the counterfeit
 Low quality raw materials
Strengths- The resources of the company are primarily the equipment and the materials that are
required for the production of the devices as well as rendering services to the customers. These
equipment are generally required for the medical devices for autistic patients.
Weakness- There exist lack of frequency in the flow of raw materials and this brings on the
issue of availability of the required resources. It creates hurdle in the operations of the
organization and thus, brings on an obstacle in working. Also, there is stagnancy in the type of
materials supplied, thus lack of innovation.
Opportunities- There exist an opportunity for the organization to improvise its interrelationship
with the suppliers which would help in add on to the acceleration of the supply and thus the flow
would be smooth. This would create on an opportunity of providing services to large number of
people and thus add on to the business [6].
Threats- As the organization provides healthcare treatment; there are chances of supply of low
quality products and substitutes at low cost. The threat of low quality needs to be checked and
the maintenance of quality would actually help in adding on to the goodwill of the organization.
Increasing threats from local distributors who provide raw materials to the rival companies at a
higher price
2.4) Value propositions
Strengths
 Clearly defined company’s value
 Customers sees the enterprise as the
overriding factor
Weaknesses
 Internal stakeholders hold higher
position
 Limited power of the external
stakeholders
Opportunity
 Outline company’s value proposition
from customer perspective
Threats
 Threats from not accentuating strengths
or eliminating weaknesses

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 Bridge gap between internal and
external stakeholders
 Loss of market share form the industry
Strengths- TheCompany has clearly defined its value to the market and the customers. This has
been done through keeping quality of the services and the flow of the services adequate which
has actually been the strength of the organization. The overriding factor of the organization
brings on an image of the organization to be accurate in its services.
Weakness- The customers hold less power in comparison to the staff of the organization. The
external stakeholders do not carry immense power to regulate the workings of the organization
and the internal ones have immense power to do so. This creates a contradiction of views which
creates issue of understanding and smooth functioning of the organization.
Opportunities- The organization must think from the customer perspective and define its value
proposition. The organization carries an opportunity of aligning the external and internal
stakeholder views which would provide some fruitful outcomes for the organization.
Threats- The organization might lose customers and market share if the dominance of internal
stakeholders continues. The threat of losing customers and the market share exists which is a
consequence of the difference in the perspective of the internal and external stakeholders. Some
actions need to be taken in this regard which would help in aligning the two segments.
2.5) Customer relations
Strengths
 Customer relation through online
channels
 Social interaction with the customers
 Healthy relation with the stakeholders.
Weaknesses
 Problems faced with new customers,
particularly the young generation
 Limited use of big data analytics
Opportunity
 To know its customer better and
serving their needs by means of using
Threats
 Change in demand of customers
 Modified preference of customers in

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the big data analytics.
 Improving customer base with
additional services
line with the services of rival
companies
 Frequent advancement of technologies
Strengths- TheCompany has introduced online channels and also adopted social media platform
to increase interaction with the customers[7]. The organization has taken up the latest
technological tools in order to add on to their customer relations which has proved to be in favor
of the organization and it has provided on with some productive outputs too.
Weakness- Limited or no use of data analytics had led to troubles in maintaining customer
database. The utilization of the Big data techniques needs to be taken on by the organization as
this would help in accurate maintenance of the customer and employees data which would
provide support in the functioning of the organization.
Opportunities- Along with this, adoption of big data analytics will help improve customer data
management as well. The wide scope of the technological innovations needs to be grabbed by the
organization in order to improvise its customer relations. Technological industry provides wide
opportunity for the business industry.
Threats- Changes in the technology due to frequent advancement creates pressure on the
management team. Changes in taste and preference of the customers also creates problem in
interacting with them based on existing demands.
2.6 Channels
Strengths
 The channels selected are online and
offline provides smooth functioning of
the organization
 Customer gets viable options to connect
with the organization
Weaknesses
 Contents are limited
 Contents are less attractive
 Needs more clarity in the use of
channels

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Opportunity
 Opportunity to improve online channel
 Social media interaction with clients
and customers
Threats
 Threats from increase in the demand of
customers
 New modes of interaction with the
clients by rival companies
Strengths- Provision of both online and offline channel is a virtue for the customers as they can
interact with the organizational staff using any medium as per their convenience. The continuous
interaction availability adds on to the feasibility of the customers to interact and thus, this favors
the organization as well as to the customers.
Weakness- Though there are diverse channels online, there are limited contents available at the
website that is less attractive for the young generation customers. The youngsters needs authentic
as well as wide range of information about the organization before they opt for its services and
this needs to be maintained by the Neurotech in order to attract more and more customers.
Opportunities- The social media channels such as Facebook, WhatsApp, Tumblr and Twitter will
be another source of interaction and channel of communication [5]. The digitalized world has
provided a wide scope of expansion and promotion which would help the organization in gaining
popularity and goodwill.
Threats: The maintenance of the increased demand due to adding on to the business level and
the maintenance of quality along with it could raise some issues in the organization. The
accuracy in meeting the demand of the customer’s needs to be checked.
2.7 Customer segments
Strengths
 The customer segment are majorly the
autistics patients, rare cases, thus
provision of special service
 No differentiation or distinction
between customers based on gender,
Weaknesses
 No diversity in customer segment, only
autistic patients
 No diversity in services provide to the
customer segment

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caste, creed, religion.
Opportunity
 Improve customer segment with
increased services
 Include other age patients besides the
children
Threats
 Threats from multiservice provided to
customers from other organizations.
Strengths: The organization do not discriminate among its customers on any grounds and this has
provided with a wide customer base. The autistic patients receives some quality services along
with personal attention and thus, it adds on to the strength of the organization.
Weaknesses: The limitation of the organization for being confined only to the autistic patients
restricts the expansion in the customer segment. The organization should include some more
treatments to its services as this would help in adding variability to the organization.
Opportunities: There always exist an opportunity for expanding the customer base through
expanding the service base being provided and thus, this opportunity also exists for the
concerned organization.
Threats: The intense competition in the industry could prove to be harmful for the Neurotech
services being confined to single treatment and it should add on to its services variability. The
increasing competition should be met through adding on diversity in the organization services.
2.8 Cost structure
Strengths
 The cost structure in fixed and variable,
with ease in payment options
 Cost effective strategy helps in cost
reduction
Weaknesses
Increase in fixed cost even at the lean time
Variable cost structure is huge because of the
number of expenses
Opportunity Threats
 Changes in government policies might

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 Implement cost effective techniques
 Reduction in variable cost by reducing
the elements of cists that are
unnecessary
lead to cost escalation
 Rise in prices of equipment or materials
lead to rise in cost of providing services
Strengths: The organization carries a strength of utilizing the cost structure in the most efficient
manner as this has helped in making reductions in the cost and thus benefiting the organization.
Cost maintenance is a crucial task but the concerned organization has done it in an efficient
manner.
Weaknesses: Though the organization has been following strict cost structure, there exist high
fixed costs which adds on to the cost of the organization. The additional expenses for
maintaining the quality is an addition to the existing cost.
Opportunities: The opportunities of the organization exist in the cost structure which could be
explored through adding on to the cost benefit stricture and thus providing the organization with
minimum cost and maximum benefit.
Threats: There exist a threat to every business and especially to the health service providers, as
the government regulations could add on to the coct of the organization. The organization needs
to invest some additional cost in creating a cognitive plan for mitigating the impacts of
governmental regulations.
2.9 Revenue streams
Strengths
 The revenues generated involves single
stream
 No complex structure
 Revenues are strengthen with the strong
customer base
Weaknesses
 Single revenue stream is less stable
 Often results in lowering the bottom
line in lean time period
 Dependency on the number of autistics
patients, which are rare

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Opportunity
 There is greater opportunity to improve
the revenue stream from introduction of
new service lines
Threats
 Threats from rising number of
competitors that decrease the customer
base
 Decrease in the number of treatments
leads to decline in the revenue
Strengths: The organization carries a strong customer base which brings on a smooth flow of the
revenue in the organization and thus the smooth functioning of the organization is assured. The
structuring of the organization is done in a manner that the flow of the working of the
organization is adequate.
Weaknesses: The revenue stream of the organization is the autistic patients which brings in the
single line revenue stream and thus it brings on a restricted scope of the revenue flow.
Opportunities: A scope of expansion is always available for the organization and this brings light
on the Neurotech opportunity of adding on to the variability in its services and thus in its revenue
stream.
Threats: The increasing competition n the industry could actually result in immense need of
adding on some more revenue streams to the business. The increasing cost also demands, the
organization to take on some diversity feature in its services.
3.0 Findings
From the above SWOT analysis of the business model canvas including 9 elements, it can be
said that Neurotech International has not been able to cope with the market requirements.
3.1 Key Partners
The key partner AAT Research Limited is the biggest strengths of the organization as it provides
technical solutions to add diversity in the product lines. However, there is inaccuracy on the part
of the AAT Research Limited in providing this service to the company.

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3.2 Key Activities
The organization needs to add on to its services through serving all age group as this would help
in bringing in in some variability in the organization and thus helping the organization in adding
to its profit and revenue streams. The business and product lines have been limited to the
treatment of autistic patients (maximum). In addition to this, the patients treated at the
organization are mostly children. Therefore, there is a scope for expansion of services to other
age group as well.
3.3 Key Resources
There is growing strengths of local distributors who is backed up by the competitors with higher
pay margins. This leads to deterioration in the quality as well. The supply chain of the
organization needs to be transformed through taking on some more variability in the products
and services and providing incentives to the suppliers for maintaining the quality.
3.4 Value Propositions
The staff of the organization holds more power in comparison to the customers. It might lose the
external stakeholders as well as market share if the dominance of internal stakeholders endures.
The over power held by the internal stakeholders, could cost the company more as the external
stakeholders also carry a say in the functioning of the organization. There needs to be some
alignment between the two.
3.5 Customer Relations
The company has tried to maintain healthy relationship with the customers, however there is
limited protocol for meeting the changing needs and preference of the customers. Advancement
in technology is a major threat. The utilization of the latest technology in the customer relations
has been quite productive for the organization.
3.6 Channels
Both the medium online and offline channels are provided to the customers to interact with the
organization, however, these channels of communication and interaction with the client are
limited. The limitation to the scope of communication that too in the health sector could cost the
organization highly in terms of customer loss.

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3.7 Customer Segments
Limited customer segments, as the majority of the customers are children. Though the customer
segment is limited and deals only with autistic children, the quality has been maintained well and
this has added on to its specialty.
3.8 Cost structure
The fixed cost of the organization has been increasing eve in the dull season, this needs to be
catered through taking up the cost benefit technique and thus, the organization could manage its
variable cost too.
3.9 Revenue streams
The findings also suggest that the revenues streams of the business must be increased so as to
ensure stability in the business segments. The revenue stream needs to be assessed and added on
some more streams through creating a diversity in the services being provided by the
organization.
4.0 Conclusion and Recommendations
4.1 Key Partners
The key partners do not add value to the firm ‘s operations through dversity in product line or
technology. Appropriate
4.2 Key Activities
The key activities of the company are limited to autism treatment of children. This might hinder
the growth of the company in the healthcare sector in comparison to other organizations which
also provide day care services to the patients for a number of health issues. The company must
provide additional services by introducing treatment for other health related issues such as day
care services for all kinds of surgeries, chemotherapy, endoscopy, preventive health programs
and even certain types of outpatient antibiotic therapy.
4.3 Key Resources
It must maintain high standards in its product and services so as to ensure long term
sustainability and strong brand image in the market.

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4.4 Value Propositions
The organization has a strengthened internal staff and a strong customer base, both of thm must
be given priority without based on their needs and demand without compromising with the
services or the reputation of the organization.
4.5 Customer Relations
Good efforts made through both offline and online channels to interact with customers. The
company must ensure provision of 24X7 customer services to redress their grievances.
4.6 Channels
Both online and offline channels established by the company is a string strength. However, these
channels must be used appropriately so as to resolve customer queries on time.
4.7 Customer Segments
The customer segmentis limited to children.There is a necessity of increasing the customer base
by providing autism treatment for adults as well.
4.8 Cost Structure
Cost effective methods must be implemented so as to lower the financial burden. It must curtail
its unnecessary costs such as appointment of additional staff to assist each nurse or such.
4.9 Revenue Streams
There is single revenue stream through provision of autism treatment of children. It must
increase revenue stream by adding day care services as listed above.

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References
[1] Fern Fort University. (2019). Neurotech International Limited [SWOT Analysis] Weighted
SWOT Matrix. [online] Available at: http://fernfortuniversity.com/term-papers/swot/nyse/4922-
neurotech-international-limited.php.
[2] Neurotech. (2019). Neurotech Investor Presentation. [pdf] Available at:
http://www.neurotechinternational.com/storage/app/uploads/public/59d/432/6eb/
59d4326eb4927506077883.pdf.
[3] F. Tustin, Autism and childhood psychosis. 6thed. Abingdon: Routledge, 2018.
[4] T.A.Cardon, Technology and the treatment of children with autism spectrum disorder. ed.
Berlin: Springer, 2016.
[5] C. Fuchs,Social media: A critical introduction. 8th ed. California: Sage, 2017.
[6] N. Hill and J. Alexander, The handbook of customer satisfaction and loyalty measurement.
6thed. Abingdon: Routledge, 2017.
[7] R. Blakeman, Integrated marketing communication: creative strategy from idea to
implementation. 3rd ed. Maryland, USA: Rowman& Littlefield, 2018.

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Appendix
Neurotech International limited is one of the leading firms concerning its industry. The company
has been maintaining its position and other considerations through keeping a track of all the
other factors which would impact its growth and sustainability. The company is wholly owned
by the subsidiary company named, AAT Research Limited located in Malta. The organization
has been checked through all the canvas elements and the facts that has been received could be
studied below.
About the company
Neurotech International Limited, Or Neurotech, Is A Medical Device And Solutions Company
Incorporated In Australia, Operating Through Its Wholly-Owned, Malta-Based Subsidiary, Aat
Research Limited.
Our primary mission is to improve the lives of people with neurological conditions, with a vision
of becoming the global leader in home-use and clinical neurotechnology solutions which are
accessible and affordable. Through our first flagship medical device, Mente Autism, and the
associated software platform, Neurotech is focused on the development and commercialisation of
technological solutions for the diagnosis and treatment of such conditions, starting with autism.
The development of the Mente Autism headband, now in its third iteration, represents years of
research, testing and pilot studies, to effectively bring a highly specialised treatment for the
management of autism, from the hospitals and clinics, into the comfort and familiarity of a
patient’s home.
In doing so, Neurotech and the Mente technology sit at the confluence of several market forces,
including a heightened focus on understanding the brain, the increasing diagnosis of neurological
conditions and the increasing adoption of home-based precision healthcare.
Business Canvas Model
Key Partners
Subsidiaries
Key Activities
Ownership and
Value
Proposition
Customer Customer
Segments

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1. AAT
Research
Limited
2. AAT
Medical
Limited
3. Anchovy
control of
portfolio,
designing,
manufacturing of
autistic devices
Non-
pharmaceutical
therapeutic
devices for
autistic children
Relationships
Customers of
Neurotech
Technology
primarily include:
Doctors
Autistic Patients
(Children)
Pharmacists, other
consumers
1. Gender
2. Income
3. Type of
consumers
4. Age
5. Primary
consumers
Key Resources
Subsidiary
companies
Facilitating the
ease of delivering
high quality
products to
autistic children
Channels
Social Media
Store
Website
Others
Cost Structure
Most of the expenses pertain to the payment towards IPO and
research and development of products, use of technology
Revenue Streams
Both increase and decrease in revenue
over the years
Sales over various channels
Website Link: http://www.neurotechinternational.com