University Marketing Manager: Student Recruitment Report

This report, prepared from the perspective of a University Marketing Manager, outlines strategies for recruiting new students. It emphasizes the importance of a world-class approach to education, highlighting factors that attract top students, such as capable researchers, a strong budget, and an environment fostering autonomy and innovation. The university's recruitment efforts extend across borders to attract diverse talent and new ideas. The report details the university's financial resources, including government funding, research contracts, and tuition fees. It also mentions market research and program customization to meet student interests, including shorter programs and tailored learning models. Online surveys are used to gather feedback on prospective programs. References include studies on university staff competency and student evaluations of teachers.

Running head: RECRUITMENT OF NEW STUDENTS FOR UNIVERSITY
RECRUITMENT OF NEW STUDENTS FOR UNIVERSITY
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RECRUITMENT OF NEW STUDENTS FOR UNIVERSITY
As a University Marketing Manager, We are eager to be in competition for the success of
economy which can be obtained by imparting the level of education that is much beyond the
thinking of other universities. Everyone prefers a university that is world class in its approach
and many students want to figure that out to achieve the highest success in their life. There are
many factors which can attract the best students and help to make the university as a leader of
providing best quality education like Availability of capable researchers, students and teachers,
good budget for university maintenance and many more. Our university is recruiting faculty and
students from across the borders which can help to attract mostly talented people and invite new
approaches and ideas from many different countries. Secondly, our University is equipped with
huge budget which is sourced through several funding sources like money of government for
operational research and spending, research on contract basis from privately owned firms and
public organizations, endowment earnings and tuition fees and gifts (Jafari, et al., 2014). The
access of resources acts as a catalyst for chain of events that permits institutions to fascinate
many more efficient researchers and professors and thus allows the university to earn more
money. Thirdly, our University blossoms in an environment where autonomy, leadership and
freedom are considered to be main factors for survival and there is high competition, scientific
query that can be raised without any restriction, precarious thinking, creativity and innovation.
We are not restricted by unnecessary standards and bureaucracy which are imposed externally
and thus we are able to manage our resources effectively and efficiently and also give responses
to the dynamicity of the environment. Being economic in nature, we offer an excellent education
system at low-cost, and also provide highly efficient education to students. We furnish all the
diversified needs of the student population. We concentrate our efforts on the local economy and
community that can provide the development of economy sustainably and effectively (Siamian,
et al., 2013).
Since there is huge competition in the market regarding quality education providing institutions,
university have done extensive market research to customize the skills and degrees according to
the interests of the existing and prospective students. Students who are looking for shorter degree
programs and courses can choose the two year programs and for others we have four year
programs. Also the learning models and instruction styles are also tailor made. Also before
onboarding a candidate to start his fascinating journey, we conduct a survey via online mode that

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RECRUITMENT OF NEW STUDENTS FOR UNIVERSITY
helps to get feedback from enrolled or prospective students on prospective offerings of programs
(Vakili, A., et al., 2011).
REFERENCES:
Jafari, H., Mohammadi, E., Ahmadi, F., & Kazemnejad, A. (2014). The perceptions of nursing
students and their teachers about professional competency of academic staff: A qualitative
study. Journal of Mazandaran University of Medical Sciences, 23(110), 2-15.
Siamian, H., Bala Ghafari, A., Aligolbandi, K., Nezhad, S. F. R., Fereshteh, S., Sharifi Nick, M.,
& Ghazi Zadeh, Z. (2013). Characteristics of a good university lecturer according to
students. Journal of Mazandaran University of Medical Sciences, 22(96), 106-113.
Vakili, A., Hajaghajani, S., Rashidy-Pour, A., & Ghorbani, R. (2011). An investigation of factors
influencing student evaluation of teacher performance: A comprehensive study in Semnan
University of Medical Sciences. Koomesh, 12(2), 93-103.