Strategic Management and Sustainability in the Pharmaceutical Sector

1 STRATEGIC
MANAGEMENT AND
SUSTAINABILITY

Table of Contents
INTRODUCTION.....................................................................................................................................2
MAIN BODY.............................................................................................................................................2
Evaluating the United Kingdom and global Pharmaceutical sector.........................................................2
Evaluating competitive environment of AstraZeneca..............................................................................6
CONCLUSION..........................................................................................................................................8
REFERENCES........................................................................................................................................10

INTRODUCTION
Sustainability and management are the two most important and beneficial elements that
have contributed in success and excellent growth of companies. Sustainability is defined as
ability or competence that made individual able to meet strategic aims and achieve business
objectives. While management refer to process of planning, organizing, decision making and
controlling each activity of workers, and other key resource of a company. The current
assignment will be based on AstraZeneca, which falls under list of top biotechnology and
pharmaceutical organizations in the UK. The study will evaluate UK and global pharmaceutical
industry by using appropriate framework. Furthermore, lastly the report will explain competitive
environment of organization.
MAIN BODY
Evaluating the United Kingdom and global Pharmaceutical sector
In the business world, there are varied forms of industry or sector analysis methods,
techniques and frameworks available that has been used by many marketers to conduct macro
and micro environmental analysis. These analyses made them able to identify key factors
whether external or internal, which put negative or positive impact on industries (Kairuz and
et,al., 2020). Here Pestle and SWOT analysis is use to analyze global pharmaceutical sector and
UK.
PESTEL analysis-
Political factor-
Fluctuation in any political factor put direct impact on global pharmaceutical industry as
it makes changes in its existing management practices, strategies and ways of conducting
activities related to drug supply and sells. For example, in recent time, many nations along with
UK and US take initiative to change the law related to drugs pricing. As they take decision to
create laws that place strict control on pricing of medicines, which may cause negative impact on
growth and success of sector as it unable them to sell each drug according to own pricing
strategy. Just because of this factor, many pharmaceutical organizations that has operated under
chosen sector may face challenges and major losses. Fall in prices of drugs may force them to

quit. Price control is one of the biggest decision that may take by the government according to
environmental situation and changes within it, which have been taken place because of COVID-
19.
Economic factor-
In term of economic factor, recession may impact sales of global pharmaceutical
industry. Each nation including UK suffers from worst recession due to COVID-19. This
microeconomic term may make significant decline in general economic activity. It makes
individual person unable to earn good amount of money and spend it to purchase high cost
products as many people losses their jobs because several brands and shops shut down their
ventures due to pandemic. Recession is the main reason behind occurrence of high
unemployment rate. After all of these issues, it still put positive impact on global pharmaceutical
industry in term of giving management chance to hire unemployed people who are able to
delivery medicines at home and also capable to use advance technology as a mobile application
to take orders. Sector may grab this chance in term of recruiting people in cheaper rate.
Social factor-
Monitoring own health has become a global trend of current and older generation. They
take varied precautions and preventions into consideration to make their life and health healthy
and fit, for which people take initiative to take vitamin c, e and other tablets. It put positive
impact on sales and growth of global pharmaceutical sector in term of increasing demand, sales
and profitability of industry. Furthermore, along with this number of increasing online service
users also put impact on sector in same manner as it leads to increase number of mobile
application users, who place their order through this technology and buy drugs according to
medical prescription, which they prefer to receive by visiting nearby pharmaceutical outlet or by
choosing home delivery option that is quite better for older people who are unable to take one
step out at home due to pandemic.
Technology factor-
Technology advancement as a technology factor put positive impact on sales, growth and
success of global pharmaceutical industry, in term of strengthening their management to provide
on time medical service to patients and their family as well by using mobile application. It is one