Strategic Management and Sustainability in UK Pharmaceutical Industry

Strategic Management and
Sustainability
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Table of contents
INTRODUCTION......................................................................................................................... 3
MAIN BODY................................................................................................................................ 3
1. Evaluate UK and pharmaceutical industry and use frameworks to analyze industry and
sector....................................................................................................................................... 3
2. Competitive environment with the context of AstraZeneca...................................................7
CONCLUSION........................................................................................................................... 10
REFERENCES.......................................................................................................................... 11
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INTRODUCTION
Strategic management is the process of setting procedures and objectives which makes the
company or organization competitive (Kools and et.al., 2020). AstraZeneca is a British –
Swedish multinational pharmaceutical and biotechnology company which deals in the products
and services for the major diseases by providing medicines to the people.
The report will evaluate the global pharmaceutical industry and the country UK along with
frameworks to analyse the industry and sector critically at large scale. Along with this,
competitive environment of AstraZeneca will also be analyzed and evaluated along with the
identification of the external business environment on significant basis. Thus, the
pharmaceutical industry helps in evaluating the scale through which all the aspects of providing
the medicines and drugs in market for the convenience of customers when in need and
requirement. The pharmaceutical industry helps in knowing what is scale through which all
aspects can be taken into consideration for creating market to be profitable.
MAIN BODY
1. Evaluate UK and pharmaceutical industry and use frameworks to analyze industry and sector
The pharmaceutical industry is the industry which develops, discovers and produces the
drugs which are sold in the market for the use of the patients with the aim to cure them, alleviate
the symptoms and vaccinate them. Pharmaceutical companies are deals in making and
producing the medicines which are available in the market for which all the aspects of how the
raw materials and the companies are taking concern in which how effective and efficient the
medicines are provided to the patients or are taken by the customers (Kazzazi and et.al., 2017).
The pharmaceutical industry in UK directly employs many employees and individuals who
contribute in framing the scale of how the pharmaceutical business is taking place and in this
manner it helps the employees and the customers who are in taking the medicines. The
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pharmaceutical products and services are surplus in UK measured in billion. The UK is home to
AstraZeneca which is the fifth largest pharmaceutical company in the market share. There is
major presence of the pharmaceutical companies in UK who are inclined towards making and
developing the scale of producing the most effective medicines. One in the five of the world’s
biggest – selling prescription drugs were developed in the UK (Mulinari and et.al., 2018). This is
the major of consideration in which all the aspects of having the scale through which the
pharmaceutical industry is taking the concern of how the medicines are prepared and in this
manner the most important aspect which is the is effective in this form is that there is immense
growth and development of the industry which is running in UK. This is the major form in which
all the aspects of the industry is in contrary to the effective and efficient ways through which
medicines are made available to the customers and the patients (Ozieranski and et.al., 2019).
The pharmaceutical industry is the biggest player in UK. The annual turnover of the
pharmaceutical goods in UK was over 42 billion British pounds which involved the gross
revenue of the retail sales of the pharmaceutical products which are amounted in billions. The
pharmaceutical industry in the sector employs 63,000 people and generates the market value of
around 21 Billion Pounds. The pharmaceutical industry in UK is growing and developing with the
growth and developing in the nations which is happening at large scale and this is the main
thing which is considered at large scale. Amid the COVID – 19 cases, pharmaceutical industry
in UK has grown and expanded on diverse scales through the great innovation and
collaboration which helps in knowing and creating the value through which all the aspects of the
industry are growing and expanding the scale of medicine in UK (Xu, 2017). The pharmaceutical
industry has a long track in which the medicines are being made for the customers and the
patients who are in need and this has provided great scale of contribution to the society and the
people who are in need and were during this pandemic. A dynamic supply chain and the
government support is being provided to the pharmaceutical industry which helps in providing
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