Strategic Management Assignment Sample

Strategic Management
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Table of ContentsAbstract.......................................................................................................................................................2
Main Context...............................................................................................................................................2
Conclusion and Recommendations..............................................................................................................4
References...................................................................................................................................................5

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Abstract
The Bowman Strategy Clock is the marketing approach with which all the four Small and
Medium Enterprises (SMEs) could evaluate their positions in the Spanish market. The Bowman
Strategy Clock will determine the ranks of the products or services provided by these four
companies on the basis of two factors. One is price, and the other is the estimated value of the
consumers.
Main Context
The Pacha Group, Private Media, Vueling and Zinkia Entertainment of all consumer services
sectors of Spain. The Bowman Strategy Clock had eight potential strategies and divided into four
parts and the eight plans are shown in a clock (Hitt and Duane Ireland, 2017). The four
companies could select a position from the Bowman Strategy Clock approach, as it provides the
most competitive benefits. If any one of the firms is able to realize these eight essential strategic
positions, they would be able to consider better and analyze their present strategy Meyer et al.,
2017). From this position, it could bring changes and improve their competitive position.
Low Price and Low Value Added – It is the least competitive position for the four SMEs of
Spain, as the goods or services are distinguished and the client's perception is very little, in spite
of the low cost.
Low Price – The four Spanish SMEs have to implement the minimum price policy to be
successful in the Spanish market. The margins of profit are small for each good and the output is
high.
Hybrid - It is the most efficient strategy for the SMEs which involves the concepts of low cost
as well as cost differentiation.
Differentiation - The four SMEs can get the highest level of consumer added value in the
Spanish market.
Focused Differentiation – This approach concentrates on the luxury and exclusive products of
the four SMEs of Spain, along with high-quality goods and high cost.