Bowman's Strategic Clock Tool and Amazon Case Study
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Added on 2020-01-16
Bowman's Strategic Clock Tool and Amazon Case Study
Added on 2020-01-16
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................41. Bowman's strategic clock........................................................................................................42. Company stakeholders.............................................................................................................73. McKinsey's 7's........................................................................................................................94. Strategic capabilities..............................................................................................................11CONCLUSION..............................................................................................................................13REFERENCE.................................................................................................................................142
Illustration IndexIlustration 1: Bowman's strategic clock...........................................................................................6Illustration 2: Company Stakeholder...............................................................................................8Illustration 3: McKinsey's 7's.........................................................................................................10Illustration 4: Strategic Capabilities...............................................................................................123
INTRODUCTIONElectronic commerce considers as online transactions of goods and services of anybusiness organization. It includes activities of exchanging products through electronic medium associal networking sites and promotes services in attractive ways. The present report is based oncase study of Amazon (world famous online business entity), which facing internet sales tax lawissues. Further, the case is related to tax policy in USA includes charge on online services at statelevel. Moreover, the report is able to present different aspects of tools and techniques of sustaintransaction value and connecting link with million customers through producing qualitativeservices. In addition to this, relationship between stakeholders and Amazon . Thus, a structuralframework of online transaction activity is framed here in systematic manner. 1. Bowman's strategic clock Amazon activates electronic transaction in Washington and collects tax only in state. Asper the given case, New York passed internet sales tax law in which company has to charge taxfor purchasing products. Therefore, Amazon faces problems to end up of relationship with otherbusiness industries of other states like North Carolina, Hawaii and different states of USA.Further, it indicates downwards position in competition market for electronic transactions.Analysis of online retailer position during facing tough situations is done through Bowman'sstrategic clock tool (Whish and Bailey, 2015). It presents sustainability and market value ofAmazon products. Therefore, it is beneficial to take advantage of recognition of marketingresearch which generates ideas for further strategic plans. Bowman's strategic clock focuses to determine marketing position by facing competition.The model is related to dimensions like price and perceived value of Amazon products (Amazon,2016). Thus, strategic clock of the model involves various factors like low price and low addedvalue, monopoly pricing, focused differentiation and risk level. Furthermore, there are eightstrategies of Bowman shows various levels of product value includes hybrid, raise in prices andrisk level to face challenges. Low price and low value added:- This strategy shows little value and low prices ofproducts. Therefore, company approache to low pricing as well low value added to makeposition in competitive market.4
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