Strategic Plan: Samsung

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Strategic Plan: Samsung

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Table of Contents
Introduction......................................................................................................................................3
1. The relationship between the organization’s, corporate, business and operational strategies.....3
2. Strategic model............................................................................................................................4
2.1 Red Ocean Strategy...............................................................................................................4
2.2 VRIO analysis........................................................................................................................5
3. Critical success factors................................................................................................................6
5. Identifying change factors by complementing a force field analysis for Samsung.....................8
6. Identifying the change agents and structural changes for implementing the plan.....................11
7. Implementation action plan for introducing the changes..........................................................11
8. The potential risks during the implementation..........................................................................12
Conclusion.....................................................................................................................................12
Reference List................................................................................................................................14

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Introduction
Samsung is a multinational firm that is headquartered in Seoul, South Korea. It is a conglomerate
company having diverse interest in products and services such as automotive, chemicals,
electronics, telecommunication, home appliance, medical equipment and apparel (Samsung,
2019). Samsung also offer service that includes communications technology, medical, financial
services, construction, hospitality, retail and advertising. Samsung serves globally including the
UK market. The objective of this paper is to give strategic recommendation to Samsung to
improve its business prospect in the UK market.
1. The relationship between the organization’s, corporate, business and operational
strategies
Strategy can be defined as long term planning in order to achieve certain objectives (Schrader,
Freimann and Seuring, 2012). Organizations formulate strategies and implement them by
administering all essential steps to achieve the desire objectives.
Figure 1 Types of organizational strategy
(Source: As created by Author)
Corporate strategy is a broader plan that involves overview of the business a company would like
to be (Brewster, 2017). For example, Samsung as a conglomerate firm is engaged in diverse
business as delineated in the earlier section. Corporate strategy also tries to bring value to the
Corporate Strategy Business Strategy
 Determination in the types of business a
company would like to be
 Bringing value to subsidiary companies
 The mechanism or planning
to combat with rivals

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subsidiary companies. On the other hand, business strategy is quite specific. Business strategy is
tailor made to beat the competition. Once the corporate and business strategy is formulated then,
operational strategies are implemented. Operational strategies are concerned with numerous
aspects such as manufacturing, planning, research and development and employment. The key
elements of operation strategy are procurement, human resource inventory management, process
design, the location of business, quality management and product/service design (Gunasekaran,
and Ngai, 2012). Samsung procures resource from manifold suppliers for its diverse products,
Similarly, Samsung hires and recruits human resource from diverse background and countries.
From the above discourse it is clear that, operational strategies are inherently depends upon
corporate and business strategy.
2. Strategic model
The strategic models to be used in this paper are red ocean strategy and VRIO analysis.
2.1 Red Ocean Strategy
Red ocean strategy elucidates about the all the firm that are operating in current state of time. In
Red Ocean, the existing competes against one another to build competitive advantage (Blue
Ocean, 2019). Furthermore, in Red Ocean competition is severe that leads to minimal profit or
reduction in sales volume. In the current context it is clear that, Samsung operates in known
market space in the UK with rival companies such as LG, Hitachi, Apple, One Plus etc.
Figure 2: Red Ocean vs Blue Ocean Strategy
(Source: Blue Ocean 2019)