Strategic Analysis & Implementation

Strategic Analysis &
Implementation

Table of Contents
Introduction......................................................................................................................................1
TASK 1:...........................................................................................................................................1
The strategic direction that the company has followed in the past and the way in which
strategic thinking has developed within the past 5 years.......................................................1
Task 2...............................................................................................................................................2
Usage of framework for having strategic analysis.................................................................2
Discussion on competitive edge among direct competitors...................................................3
Industry scenarios faced by firm............................................................................................4
TASK 3............................................................................................................................................5
Whether their mission and vision statements are aligned to the demands of the marketplace.
................................................................................................................................................5
The company's strategic capabilities......................................................................................5
TASK 4............................................................................................................................................8
Discuss possible strategies that the company could follow to defend its core business........8
TASK 5............................................................................................................................................9
Recommendations..................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

Introduction
The process associated with carrying out research with respect to company as well as
their operating environment for formulation of strategies is referred to as strategic analysis.
Basically, it involves formulation of strategic planning through which decisions can be made that
will lead firm to render their work in smooth manner (Clarkson, 2019). Strategic thinking refers
to thinking process that is being applied by individuals for attainment of set of goals and
objectives. This is used by organisation to formulate business decisions in precise and concise
way.
The conglomerate implies the firms who deal within multiple industries. Generally, they
are aggregation of various business entities those who works within different industries but under
single corporate group, this involves parent company as well as their subsidiaries. To understand
the concept the strategic analysis Samsung is taken into consideration that deals within
conglomerate industry. The firm was founded on 1st March, 1938 by Lee Byung-chul with their
headquarters in Seoul, South Korea. They deliver their services worldwide with products like
electronics, automotive, apparel, telecommunications, home appliances and many more. Along
with this services rendered by them are construction, hospitality, financial services, health care,
ship building, retail, etc. This report will provide an insight into different frameworks that can be
utilised by organisation to ensure that goals can be attained in precise manner.
TASK 1:
The strategic direction that the company has followed in the past and the way in which strategic
thinking has developed within the past 5 years.
Overview of the organisation:
Samsung company is a multinational conglomerate organisation in the south Korean and having
the headquarter in the Seoul. The company offers the various electronics product such as
television, refrigerators and mobile phone and tablets and different types of electronic device.
Strategic direction:
The company follows the different strategic management plan to growth their business
activities at the international market places. In the past years the Samsung have used the limited
growth strategies in the target market so that they can focus on their existing goods and target
the potential current market where they can earn the profits. They aims to create and provide the
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good quality of product and services to its customer and enhance the their smarter lifestyle in
the global market. the organisation also focus on offering the innovative product to its customer
by evolving their strategy from time to time . (DjatmiNoak. and Pradanab, 2016)
Under vision 2020, the Samsung has a mission to provide the core and advance
technology in their goods and services so that they can enhance their market share at the global
market places. They make effective strategies to capture the different market places by
understanding the competitive market conditions and make the profitable growth strategies. By
the 2023 they aim to achieves their annual sales to be around USD 500 billion by offering their
goods and creating the brand image in the target market. their main strategies is to have
creativity in their products and making profitable partnership with the another organisation so
that they can take the competitive advantages in the market and hire the skilful employees in
their management level.
With these strategies the company is able to grow their operational activities at the
international market. their strategies are always around adding value to the customer goods and
service so that business can expand to the large number of customer in the different targeted
segments. The strategic plan includes to become the number one in the information technology
and come down the top five global company. They are able to attract the best talents in their
organisation which helps them to perform the task and the activities in the most productivity
manners so that desire outcomes can be achieved within the set time period. the organisation
always inspire with their innovative technology in their goods and having attractive design for
their product which helps them to increase their sale in the market (Gozalvez,, 2015)the
company also contribute to the social responsibility which provide them to make the goodwill in
the market and people follow the organisation advise about the products. The continues
innovation in their goods helps them to capture the market and give the tough competition to the
another organisation in the international platform.
Task 2
Usage of framework for having strategic analysis
Strategic analysis is defined as doing research on firm along with environment in which
they are delivering their services. With reference to this aspect, it is necessary for Samsung to
take into consideration some crucial aspects they are: firm need to identify as well as evaluate
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