Role of Digital and Social Media Marketing in Current Business World

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Table of Contents
INTRODUCTION.......................................................................................................................................3
PART 1.......................................................................................................................................................3
Marketing................................................................................................................................................3
Marketing mix also discuss where communication mix fits....................................................................3
Digital marketing.....................................................................................................................................4
Social media marketing...........................................................................................................................4
Significance of social media and digital marketing in current business world.........................................4
PART 2.......................................................................................................................................................5
Social media contents which really worked and also provide appropriate justification...........................5
Screenshots of two social media campaign with appropriate models......................................................5
Effectiveness of social media content......................................................................................................8
CONCLUSION...........................................................................................................................................9
REFRENCES............................................................................................................................................10

INTRODUCTION
Digital marketing plays a significant role in enhancement of business in current time. It is
associate with use of online tools, devices, internet so that people can get knowledge about the
product & services of company (Hughes and Vafeas, 2019). It allows an organization to promote
goods in an efficient manner within short period of time. The present report is based on role of
digital and social media marketing along with importance of digital practices in current business
world. Second part of report comprises suitable social media campaign along with the
effectiveness of social media content.
PART 1
Marketing
It is a function by which goods are promoted in significant manner in order to attract
more number of customers and retain existing ones. It is related with formulation of strategies in
order to attain predefined marketing goals of company. Marketing is a wide function which
included activities related to promotion, advertisement, distribution and more so that sales &
profit margin increase significantly (Nguyen, 2018). Marketing aims to prepare creative and
unique strategies for gaining attention of target segment. Without marketing, it is quiet difficult
to get an edge over competitors in current market place. Moreover marketing is helpful in driving
substantial amount of sales & revenue.
Marketing mix also discuss where communication mix fits
Marketing mix comprises various elements and here all these elements are combined
together so that company can gain competitive edge in market place. Some crucial factors of
marketing mix are product, price, promotion and place. But, now there are some additional
elements such as process, people & physical equipments are also included in marketing mix.
Here, promotion is a crucial way to transmit information and message to target audience. It is
used for effective communicating with people so that they get a crucial part of company. In
current time, communication is really important in order to maintain better relationship with
target segment.