Digital Marketing Campaign and its Significance in the Growth and Success of Amazon

Digital Business

Table of Content
Introduction
Main Body
Recommendations
Conclusion
References

INTRODUCTION
In current world, organizations use digital techniques to promote as well as
advertise their product and services at wide level. Digital marketing has
become a crucial part of overall marketing campaigns of company that
comprises several tools such as social media marketing, search engine,
content as well as email marketing and more. In the current report Amazon
is taken into consideration that is a leading e-commerce company and
successfully operating business through online platform. It was founded by
Jeff Bezos in 1994. It offers groceries, clothes, electronic appliances at a
single platform. The PPT comprises information regarding digital
marketing campaign and its significance in growth and success of
organization In addition, difference between online and traditional
marketing is also discussed in the present report.

Unique selling preposition:
It is analyzed that there are several competitors of Amazon such as ebay,
flipkart, Alibaba and more are present at market place so it is essential for
company to take advantage of its unique selling point in order to create
difference at market place. Here, digital marketing campaign, technologies
of Amazon are unique that provides its edge over rival firms. It is said that
entity make it possible to provide all the necessary things at a single
platform using online techniques.