Innovation and Sustainable Business Development: A Case Study of Amazon

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Unit Name and Number: MGMT20132 Innovation and Sustainable Business Development
Assessment number:
Name of the student:
Name of the tutor:
Business name:

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Executive Summary
Innovation needs to be done properly so that business become successful. It is required to align it
with the present world so that business can grab the possible outcome. Innovative trends and
strategies are two core aspects which need consideration by the management so that association
becomes successful. Amazon an online shopping application has proclaimed some benefits to
customers where they can order products online at reasonable rates. Lean start up is better known
while launching a new company or product at the market place. It is focused on experiment and
test lead to take place. Various sections have been analyzed with lean startup and innovation
strategy in the context of Amazon. Different aspects have been discussed so that business can
execute it properly.

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Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................5
Business selection and lean startup..................................................................................................5
Innovative trend and business profile..............................................................................................5
Various elements and the relationship between them......................................................................6
Innovation strategy and strategic alignment and its importance.....................................................7
Business canvas model use to assess the impact of innovation on business...................................7
Recommend organization's innovation strategy best responds to the innovation trend..................9
Recommend how the organization best ensures strategic alignment to address the innovation
trend...............................................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

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Introduction
Ideation is a process which aligns with entrepreneurs so that they can provide benefit to society.
Entrepreneurs always seek for new ideation so that business become successful by assuming
some risk. For efficient management of operations and survival at the market place for a longer
duration, an individual need to apply proper innovation strategy with the trend and strategic
alignment. Amazon is a famous online shopping company which analyzed as a part of a lean
startup. They incorporate a business to provide quality products at reasonable rates. This
assessment will be focused on the lean start-up of Amazon which provides one innovation in the
digital background world. This assessment will be covered with different concepts and their
relationship. A business canvas model will be presented so that all associated opportunities lead
to assess properly. Recommendations will be suggested so that business can maintain their
position at a competitive market place.