Engineering Management

Running Head: Engineering Management
ENGINEERING MANAGEMENT

Engineering Management
Table of Contents
Introduction......................................................................................................................................3
Background..................................................................................................................................3
Aim and Scope.............................................................................................................................3
Amazon (online shopping) Company..............................................................................................3
Background..................................................................................................................................3
Innovation trend...........................................................................................................................4
Concepts and Relationships.............................................................................................................4
Organizational Environment........................................................................................................4
Innovation Trend.........................................................................................................................4
Innovation Strategy......................................................................................................................4
Innovation Capabilities................................................................................................................5
Innovation Value Creation and Capture......................................................................................5
Innovation Strategy and Strategic Alignment..................................................................................5
Analysis of Impacts.........................................................................................................................5
Innovation Strategy and Innovation Trends....................................................................................6
Strategic Alignment.........................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
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Engineering Management
Executive Summary
The various business concepts like business environment, strategic innovation and value-creation
have been taken up for discussion and analysis in this paper. The close links between these
business concepts are identified and assessed in order to achieve a target that is value creation
and capture. The paper takes up the Amazon online shopping Company to analyze the various
aspects of business management and discusses its aims and objectives in order to relate to its
strategic decisions. The concept of strategic alignment has been identified and discussed in order
to emphasize on its importance and relevance. The Lean start-up innovation technology has been
considered and examined in the light of current events of the Company. In conclusion, the paper
offers a thorough analysis of innovation trends and innovation strategies in order to create most
value in the business processes.
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Engineering Management
Introduction
Background
Understanding contemporary business environment requires thorough analysis of different
business concepts like business capabilities, business value creation and business innovation
strategy. The successes of the large-scale companies have largely depended on their abilities to
drive innovation with close relation to its organizational objectives (Nambisan, Lyytinen,
Majchrzak and Song 2017). This paper aims to emphasize on the close relationship shared by
innovation strategies and organizational development, with close respect to a current business
organization. With the fast changing external conditions of a business environment, the
importance of innovation and strategic alignment will be explored and analyzed in order to
assess the current circumstances of a chosen business organization.
Aim and Scope
The main objective of this paper is to emphasize on the various concepts like business innovation
strategy, business value creation and business capabilities and assess how they impact a
particular business environment (Lewandowski 2016). The close relationship shared by
organizational growth and innovation capabilities will be explored and explained through the
current business instances of a chose organization.
This paper takes up the Amazon (online shopping) Company as a major business organization
leaning towards strategic innovation and development (Snihur 2018). By analyzing the internal
and external conditions of the organization, this paper would aim to shed light on the strategic
alignment of the organizational values for an all-round development.
Amazon (online shopping) Company
Background
Amazon is an online shopping platform that allows online buy and sell of products and services.
It is a multinational technology company that acts through e-commerce, cloud computing and
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