Job Analysis and Design for Retail Associate at UNIQLO Japan Cloth Store

1.0 Introduction
UNIQLO Japan cloth store provides quality service. The company provides innovative
products, fashionable products, understands the customer’s perspective and provides quality
products. UNIQLO serves customers worldwide and is recognized globally for its portfolio of
services. It has strong commitment and provides the customers with better quality services,
prioritize the customer’s experience and gain knowledge. UNIQLO. It is a Japan based fast
retailing Consumer Goods Company for $144 million. UNIQLO revenue rate is about $68
million. The company is operating now about 1574 UNIQLO stores worldwide and have
additional plan of 200 stores. UNIQLO has gained the leadership position in the retail market
in Japan.(Akiba, 1995).
2.0 Job Analysis
2.1 Job Description
Job Title : Retail Assistant / Sales Associate
Brief Overview:
The retail associate in UNIQLO assists the customers for better shopping experience.
They are appointed in a shop to greet customers. They are accounted to answer the
management regarding store policies, and item related queries. Retail associates are
assigned to process the payments and maintain the sales floor well- structured. They are
responsible to improve the engagement with merchandise. UNIQLO is a leading
manufacturer of retail cloth store and provide unique quality services. It transforms the
simple change of process into innovative solutions. It utilizes the power of designing

with innovation in order to achieve profitable growth, customer delight, market
leadership and sustainability. It helps to provide the customers with best quality clothes
and meet their needs. The company has production team staff who supervises the
factory on weekly basis and manage management issues. The organization has various
departments and divisions in it that is divided on the basis of clientele. The company
have Takumi team is assigned to offer instructions on innovative technology for
improvement of the brand value. The production department of the company have
certain duties which include improvising quality products, solves customer queries and
are assigned to solve management issues (Dane, 2010). They monitor and maintains
brand value and networks. They respond in timely manner to various service issues and
requests. The production department, inventory control department support the team
maintains the coordination by providing technical support, ensures timely delivery and
smooth flow of functioning in the company. The marketing department support for
promotional campaigns and monitors and maintains the company’s core products,
advertises the product, provides unique qualities and reach every customers through
TV, social media and newspaper. The marketing department helps the company to
enhance its business globally by technical support. The Takumi team solves all
technical problems faced by the company. They support certain duties and
responsibilities of the job.
Task:
The job description of retail department includes:
1) They train junior staff members to improve efficiency of the employees to manage
sales operations.

2) Tests for new technology to achieve competitive advantage in the global
competitive market.
3) Repairs and replaces resources which is necessary by the company. This is due to
reduce the defective piece in the store.
4) They recruits efficient employees to understand the objective clearly and provide
productivity to the company.
5) They provides technical support across the company. This is to improve the online
business for eases the market business to reach more customers.
Duties:
1) Improve digital engagement and customer connections as the retail associate must
understand the customer’s needs and wants. This can only be achieved by
connecting with customer digitally for more effective approach.
2) Improves brand perception as the retail associate is responsible to operate all the
sales functions so the brand value is increased.
Responsibilities:
1) Greets customers to value and respect the customers and add value for the business.
2) Responds to queries of employees and customers to establish satisfactory

environment.
3) Improves engagement with merchandise so as to increase the profit share in the
market.
4) Provides quality customer service- the retail associate provides satisfactory service
so the customer will be loyal towards the brand.
5) Manages cost efficiency of the company- this is to reduce cost to the company by
critically analyzing the issues which carry more cost.
2.2 Job Specifications:
Knowledge: (Foerstl, 2017)
1) The retail associate must have managerial knowledge
2) Knowledge of statistics and their applications
3) Must understand HR policies
4) Knowledge of selling and promoting of products and services
5) Must understand the goals and objective of the company