Marketing Plan for Emirates Airlines

Marketing Plan

Table of Contents
Table of Contents.............................................................................................................................2
PART-1............................................................................................................................................3
1.1)..........................................................................................................................................3
1.2)..........................................................................................................................................4
PART-2............................................................................................................................................5
2.1)..........................................................................................................................................5
REFERENCES................................................................................................................................7

PART-1
1.1)
a) PEST analysis
Political  It is the property of Dubai government so it needs to follow its rules
and regulations.
 Political stability of UK help it in growing its business.
 Brexit might affect the travel industry in Europe.
Economical  As the economic condition of UK is stable it help in increasing its
sales.
 The oil prices for Emirates Airlines are low as it gets oil from UAE.
 The company can increase its operations in UAE as its economy is
developing (Sutton, 2016).
Social  As tourism is increasing it is beneficial for its business.
 The increasing living standards have also increased air travels.
 With increase in population the company sales can increase.
Technological  With technological advancements air travel has become cheap.
 Using internet has increased air tickets booking.
 Easy refund policies has increased customer convenience.
b) SWOT analysis
Strengths Online engagement service. Offers long haul flights between US
and Dubai. Offers self-check service to clients at
Dubai Airdrome
Weaknesses
 High ticket charges.
 High operation costs on purchasing
aircrafts and implementing new
engineering.
 It has no hub in Abu Dhabi airdrome.
Opportunities
 Tourists worldwide are increasing
 Use of technology to gain economies of
scale.
 Cyberspace can be used to increase
Threats
 Located in politically instable part of
world.
 Competitors are increasing.
 Hackers can attack the system of