Marketing Mix Assignment Solution
15 Pages4497 Words64 Views
Added on 2021-04-14
Marketing Mix Assignment Solution
Added on 2021-04-14
ShareRelated Documents
10190070_ME_A2.2_Hoang Nhat Tan
ContentsINTRODUCTION...........................................................................................................................................3MAJOR FINDINGS........................................................................................................................................4Task 1: Marketing Mix.............................................................................................................................4Task 2:Marketing plan and SWOT...........................................................................................................8CONCLUSION.............................................................................................................................................13REFFERENCES............................................................................................................................................14
INTRODUCTIONAs the flow of business grows, marketing becomes an integral part of every business. Companies increasingly appreciate the importance of marketing departments, having strong contacts and aiding the marketing department as a place to connect other departments such as sales, development, and finance. In this report, I will focus on analyzing the marketing aspects of two major medical companies in Vietnam, Vinmec and Family Medical Mractice (FMP).Vinmec is a non-profit healthcare system developed by Vingroup - a leading private economic group in Vietnam with the mission of "Caring with talent, ethics and empathy".Born in 2012, Vinmec Currently, 7 general hospitals have been put into operation and developed a development strategy with 10 hospitals across the country by 2020. With outstanding facilities, a team of leading specialists and doctors; Applying the world's latest treatments and excellent service quality, Vinmec has now become the international standard healthcare address in Vietnam.As the first foreign-owned medical service provider in Vietnam, Family Medical Practicewas originally established in Hanoi in 1994. However, the more thereafter, the more the clinic grew. as well as increasing in quantity. The clinic has 100% foreign capital and is built according to international standards. Therefore, when going to the clinic, the patient will be provided with the best medical examination and treatment services. From an original clinic, but now Family Medical Practice has expanded its branch. The clinic facility is located in Ho Chi Minh City, Da Nang and ambitious to open more clinics to serve the needs of medical examination and treatment in many places.
MAJOR FINDINGSTask 1: Marketing MixThe 7P Marketing model is one of the ideas that go hand and hand with the corporate andorganizational leadership trend of motivating marketing. This 7P marketing modelconsists of three steps: 1 process is '4P,' i.e. 4 simple marketing planning elements. It is aseries of customer solutions (or strategies), from ideas to product creation, in which theproduct is an unforgettable variety of benefits; the next class is marketing solutions,ranging from value to discount to consumer price; the next type is delivery and revenue.Marketing mix: The marketing mix refers to the collection of factors or techniques usedby a company to sell its label or service. The 4Ps are the traditional advertisement mix-price, brand, promotion and location. Today, though the promotional mix also includesmany other Ps as vital mixing elements such as branding, placement, individuals andeven politics.1. ProductsVinmec is located in the business ecosystem of Vingroup, a group with the largest financial potential and scale in Vietnam, so Vinmec is a large-scale invested hospital, modern facilities. with a team of leading medical doctors in the world. Vinmec provides medical service packages with different medical departments such as general clinic, ENT,psychiatry, gynecology, maternity ... Moreover, Vinmec is the first hospital to develop a Scientific research institutes in the System have been established as "Stem Cell Research Institute and Genetic Technology", "Cancer Research Institute", ... combined with VinuniUniversity with non-profit purpose towards strong development of Vietnamese medicine.Vinmec provides medical examination and treatment packages for companies and organizations in order to provide health care services for companies to have a healthy working environment. In addition, Vinmec provides insurance services with individual service packages and membership card issuance, although depending on the need to use vinmec provides various types of insurance on health issues such as: heart health, accidents, bones and joints, ...
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing plan and SWOT - Assignmentlg...
|25
|6075
|201
Work Related Violencelg...
|14
|4152
|491
Alice Springs Hospital's Cultural Safety Practices for Aboriginal and Other Communitieslg...
|9
|2320
|214
National Health Service (NHS) Portfoliolg...
|10
|2678
|330
Health Care Management Case Study: Lewin and ADKAR Change Modelslg...
|14
|3984
|318
Healthcare Systems Around the Worldlg...
|4
|847
|486