To investigate the impact of different talent management strategies in organisational success. A study on Starbucks.

This research project aims to investigate the impact of different talent management strategies on organisational success, with a focus on Starbucks. The study will explore the concept of talent management, examine the strategies used by Starbucks, and highlight the importance of talent management in reducing employee turnover. The research will use appropriate research methods, including primary and secondary research, and analyze the findings using analytical tools.

Research project

Contents
INTRODUCTION...........................................................................................................................1
Chapter 1........................................................................................................................................1
Research proposal that clearly defines a research question or hypothesis, supported by a
literature review..........................................................................................................................1
Appropriate research methods and conduct primary and secondary research...........................3
Chapter 2.......................................................................................................................................3
Conduct primary and secondary research using appropriate methods.......................................3
Analytical tools to analyze research findings............................................................................3
Chapter 3......................................................................................................................................16
Communicate research outcomes.............................................................................................16
Chapter 4......................................................................................................................................18
Reflect on the effectiveness of research...................................................................................18
Consider alternative research methodologies..........................................................................18
REFERENCES............................................................................................................................20
APPENDIX...................................................................................................................................21

Title: To investigate the impact of different talent management strategies in organisational
success. A study on Starbucks.
INTRODUCTION
Background of Research
Talent management is referring to the strategic process that used to by an organization to
attract, develop, motivate and also retain high performing employees at working area. The main
focus of talent management is implementing the effective strategy to make business successful.
Therefore, it is important for company to invite talent candidates to fulfil their vacant places that
may support in attainment of all the predetermined goals and objectives in a stipulated time
frame. In relation to this, the primary purpose of talent management is to create as well as
develop a motivated workforce who are able to stay with company for longer period of time. In
this, manager of company motivates as well as encourage their workforce to take participate in
executing task activities in an appropriate manner. With the assistance of this, company can
easily improve their performance and also sustain in market for long duration.
Organisation background
Present study is focus on Starbucks, is an American multinational company that execute
their business in Washington with the aim of generating larger profitability at market place. This
company was established by Gordon Bowker, Jerry Baldwin, Zev Siegl in year 1971. Starbucks
is largest coffeehouse chain in world and seen to be main representation of third wave of coffee
culture of United States. As September 2020, Starbucks has 32,660 stores in around 83 countries
consisting 16,637 firms operated stores and also 16,023 are licenced stores. Company also use
various strategies to manage their talent so that competitive benefits can be easily attain in
market place.
Chapter 1
Research proposal
Research aim:
“To investigate the impact of different talent management strategies in
organisational success.” A study on Starbucks.
Research objectives:
 To explore the concept of talent management in business.
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 To examine the different talent management strategies, opt by Starbucks for attaining
success.
 To explore the importance of talent management in reducing employee turnover.
Research questions:
 What is the concept of talent management in business organisation?
 What are the different talent management strategies used by Starbucks for attaining
success?
 What is the importance of talent management in reducing employee turnover?
Rationale of research:
The primary purpose of carry out current investigation is to examine the strategies that
company could be used to manage their talent within the business to attain success at market
place. Along with this, researcher also enhance their skills and knowledge by undertaking this
investigation in which personal and professional skills can be improved (Whysall, Owtram and
Brittain, 2019). This will contribute in enhancing the potentials of achieving positive and reliable
outcomes within investigation and at the same time also make it more authentic and reliable as
well.
Literature review
Concept of talent management in business organisation
According to Maurya and Agarwal, (2018), talent management nowadays become
necessity for the business organization to achieve the goal and also growth and development in
the market. It plays crucial role in the placing right person at right time at right place for the
benefit of an institution. In this regard’s employees learn new things in the working environment
and improves the personality. Employees skills has to manage to perform all the things that are
useful to the business and make work more efficiently and effectively control manner that gives
the good output and fight with competitive market.
As contrary to Gallardo, Thunnissen and Sculion (2019), Employee retention
management is refers to taking appropriate steps to make employees engaged and retain so they
stay on the job and also assist in developing company's success. Company performing various
activities to motivate the employees and inspiring to increase the work quality and also improve
the knowledge of an individual. Firm providing various incentives for their completion of task on
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time and help in managing team for single motive. The talent management increases the
production of the companies for the demand and supply meet to the expectation.
Different talent management strategies used by Starbucks for attaining success
According to Mousa and Ayoubi, (2019), There are some talent management strategies
that used for company to achieve the given target: -
 Understand the power of job descriptions: The job description tells the individual that
what company requirements for the suitable candidate to get selected. In this context
organisation mention job title, overall duties, necessary skills, work relationships, tools
and equipment used, salary and benefits.
 Assess candidate cultural fit: The company needs the selective nature to assign the right
candidate for the work environment and work for learning nature to gain knowledge and
improves the work understanding quickly. This can be contributing in improving the
effectiveness of workers at workplace as they attain their targets in an effective way.
 Become a teacher: In the world of changing environment for a new comer always be a
teacher to teach employee learning and more engaging in work. Appreciate the candidate
for performing well in the work. Create the friendly environment for make the
comfortable things to do.
As contrary to this, Jay Tankersley (2021) stated that the talent management strategy helps as
the basis for talent management strategy. This should be associated with objectives and spell out
exactly what kind of talent company want. There are different talent management strategies
which Starbucks can be used such as Perform Consistent Employee Reviews, identify the top
talent and Hire Promising Specialists and Develop Them. These all the strategies are effective in
sustain employees and make organisation successful.
Importance of talent management in reducing employee turnover
According to Collings, Mellahi and Cascio, (2019), reducing employees’ turnover is quite
good for the organisation and improves with the new and fresh energetic candidate to the
business for giving its time to achieve task. Retention in any firm helps the individual to work in
for producing outcome without reckless for and lazy in the completion task. Employees change
their job because some find new jobs and personal problems in life, health issue and some are
wanted to complete their study.
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As contrary to Neda Esmaeili (2021), Companies have understood that they require the
greatest personnel to be successful in today's complicated global economy and also to remain
competitive in marketplace. Companies have acknowledged that talents are crises sources that
require management to get the greatest outcomes. The good thing about reducing employee’s
turnover that its help to gain lot of new things and new opportunities to see other activities rather
than doing only one and specific work and try to achieve everything in that field. Some
employees are not that productive for business so that hiring new candidate helps to gain
development of business.
Appropriate research methods and conduct primary and secondary research
It is an important section that provide assistance to investigator to undertake research in an
effective manner. Mainly, it includes framework in which researcher collect authentic data and
information that used to draw a valid conclusion within the study. In this context, there are some
techniques and methods that can be applied by research are as follows:
Research philosophy
It is essentially defined as collection of attitudes and expectations concerning the
presence of fact under inquiry in study field, this is the most important aspect of research
methodology.
Positivism philosophy- This adheres to a point of view which is mostly based on
genuine experience obtained via trustworthy observation and analysis.
Interpretivism philosophy- The philosophical approach to thinking social truth
is emphasis of research philosophy, which is a framework and activity of the social science
investigation.
Justification- The positivism research philosophy has been used to perform the current
inquiry. The rationale for employing this philosophy is because positivism is excellent in doing
quantitative analysis as well as the study under consideration is focused on quantitative elements
of impact of different talent management strategies in organisational success.
Research Approaches
The term "research approach" is related to strategy or procedure that involves phases
ranging from general findings to detailed instruments for obtaining, assessing or interpreting
data.
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Inductive approach- This is mostly interpretive with assumptions applied throughout the
direction of an investigation's conclusion as consequence of observation.
Deductive approach- This is the one which most people think of when they think of
empirical science. Developing hypothesis based on existing knowledge, followed by research
approach to test the hypothesis.
Justification- For undertaking current investigation deductive research approach will be
considered because this is helpful in showing relational interconnection among ideas as well
as variables which are relayed so over factor.
Choice of data
There are two type of investigation such as qualitative and quantitative research.
Qualitative method- It is related to providing the detailed information regarding the
particular subject area.
Quantitative method- This research method is effective in providing the statistical and
mathematical information. It gives the factual understanding about the particular research area.
Justification- In order to undertake current investigation, quantitative method has been
used in which quantify data will have acquired to draw a valid conclusion within the study.
Data collection
Primary and secondary are the two type of method for collecting data.
Primary research- This strategy is mostly used to gather interesting and original
information on certain topic area. It seems to be crucial for gathering first-hand data that really is
specific to a research topic. Different sources are used in the main technique including
questionnaires, interviews, observation etc.
Secondary method- This contains the views and suggestions of several writers in order
to achieve the study objectives. Books, journals, online sources and other sources are among the
various sources used to get knowledge.
Justification- For this, both methods will be applied by researcher (Glaister and et. Al.,
2018). With the help of primary methods questionnaire will be prepared and secondary method
assist in undertaking literature review.
Sampling
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It is procedure of selecting right sample size from larger number of population in order to
gathering authentic data. It includes two types of techniques such as probabilistic and non-
probabilistic sampling method.
Justification- For select sample size researcher will applied probabilistic method in
which respondents are selected as per random basis as they get equal chances to be selected. By
using this, 50 respondents will be selected who are the employees of company.
Chapter 2
Conduct primary and secondary research using appropriate methods
In this, present investigation, information has been collected by using the primary and
secondary both method of data collection (Clarke and Visser, 2019). To collect the information,
researcher needs the cost, access to collect information from authentic sources and also follow all
the ethical considerations while conducting an investigation.
Cost- This is among most important aspects of research. Cost is required to conduct a
research in a more effective way. The investigator is responsible of raising funds so research
activities can be carried out efficiently (Friginal, Mathews and Roberts, 2019).
Access- A researcher must be able to have clear access to accurate sources of knowledge
and data. The data collection source should be accurate and credible in order to gather the correct
information for chosen area while also achieving positive study results (Lê and et. al., 2019).
Ethical considerations- It is important for the researcher to conduct the current study
correctly. To do research ethically, the researcher would make sure that all information is
handled from trustworthy sources only. When gathering data from the primary sources, the
researcher will first obtain each participant's consent and remind them of when and how their
data will be used. When collecting information from reliable source, the researcher should ensure
the overall data is gathered from primary data and that additional knowledge is prioritized. This
will directly lead to the timely and correct collection of overall test data (Novikov and Novikov,
2019). The researcher and other stakeholders may be sure that all ethical guidelines were met
while conducting this analysis by double-checking the findings.
6

Analytical tools to analyze research findings
Questionnary is in appendix 3.
Frequency Table
Q1) Please indicate your gender Frequency
a) Male 10
b) Female 5
c) Other 3
d) Prefer not to say 2
Q2) Indicate your age Frequency
a) 20 to 25 years 3
b) 26 to 30 years 5
c) 31 to 36 years 8
d) 37 to 45 years 4
Q3) Do you have understanding about the talent management? Frequency
a) Yes 15
b) No 5
Q4) Does implementing the effective talent management strategies
help in sustain the staff members at workplace?
Frequency
a) Yes 12
b) No 8
Q5) Why talent management strategies are helpful in sustain staff
members within an organisation?
Frequency
a) Improve hiring process 6
b) Employee development 10
c) Improve employee experience 4
d) Other 0
Q6) As per your perspective, what are the benefits of talent
management in context to organisation?
Frequency
a) Timely availability of resources 7
b) Improve employee engagement 10
c) Enable succession planning 3
7

Q7) What is the importance of talent management in minimizing
employee turnover?
Frequency
a) Employee retention 11
b) Enriching work experience 5
c) Provide career developing opportunities 4
Q8) On the basis of your opinion, how talent management impact on
Starbucks growth and success?
Frequency
a) Positive impact 12
b) Negative impacts 8
Q9) Why talent management develops positive impact on the
growth as well as success of Starbucks?
Frequency
a) Hire talented employees 4
b) Enhance employee motivation 10
c) Sustain staff members 6
Q10) According to you, what are the different talent management
strategies Starbucks should be considered to make organisation
successful?
Frequency
a) Understand the power of job descriptions 11
b) Assess candidate cultural fit 6
c) Become a teacher 3
Q11) Which issues are faced by Starbucks company while managing
talent at workplace?
Frequency
a) Lack of leadership 12
b) Unappealing company culture 4
c) Increased employee turnover 4
Analyzes:
For research data was used questionnaires method for collecting data. This involve human
participants and was collected from 20 people from 20 years old to 40 years old. Questionnaires
8

was been send via email, they complete it in word and send back to the same email. All data was
analysed and all questionnaires was attached in image format.
Regarding our data we can do father analysis:
THEME 1:
Q1) Please indicate your gender Frequency
a) Male 10
b) Female 5
c) Other 3
d) Prefer not to say 2
Interpretation: As per preceding graph, it can be examined that there are 10 respondents and
they said that they are male and a part of an organization. On the basis 5 respondents and they
are female employees. 3 respondents are in the category of other gender and there are 2
remaining respondents which are not preferred to say anything about their gender.
THEME 2:
Q2) Indicate your age Frequency
a) 20 to 25 years 3
b) 26 to 30 years 5
c) 31 to 36 years 8
d) 37 to 45 years 4
9

Interpretation: On the basis of opinion of 3 respondents that their age is between the 20 to 25
years. As per viewpoint of the 5 respondents that they are between 26 to 30 years. There are 8
respondents and they are among the 31 to 36 years old. There are remaining 4 respondents which
are between 37 to 45 years old.
THEME 3:
Q3) Do you have understanding about the talent management? Frequency
a) Yes 15
b) No 5
Interpretation: As part of mention graph, it is stated that there are 15 respondents said that they
have proper understanding about the talent management. As, talent management is strategic
deployment of the human resource to help in order to reach at business roles through hiring
10

common developing and also provide the training to employees so that their skills and
competencies to perform the job can be improved and they can perform in a better manner. There
are 5 remaining respondents which are not familiar about the talent management in detailed
manner.
THEME 4:
Q4) Does implementing the effective talent management strategies
help in sustain the staff members at workplace?
Frequency
a) Yes 12
b) No 8
Interpretation: It has been examined that there are 12 respondents and on the basis of their
opinion that implementing the better talent management strategies are helpful in sustain staff
members within an organization. According to that provide the better job description is one of
the effective way that provides employees the job role so that they can perform in better manner.
It explains about the role they can performs and also functions. Job descriptions are aware about
what they need to perform and the task they need to attain within our given period of time. There
are 8 remaining respondents and they said that implementing the talent management strategies
are not helpful to sustain employees at workplace for long period of time.
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THEME 5:
Q5) Why talent management strategies are helpful in sustain staff
members within an organization?
Frequency
a) Improve hiring process 6
b) Employee development 10
c) Improve employee experience 4
d) Other 0
Interpretation: From the above-mentioned graph, it is stated that talent management is
strategies are helpful for employee development and sustain them at workplace for longer period
of time. There are 6 respondents and according to them that talent management strategies are
helpful for company to improving the hiring process. This is helpful in make the hiring process
simpler and it could recruit the qualified and talented employees at workplace so that they can
even to attain the specific aim or objectives within the given period of time. On the basis of 10
respondents that through using the effective talent management strategy, company can make the
employee development to perform effectively and was also motivated them. There are 4
remaining respondents and according to them talent management strategies are more effective in
improving the employees experience so that they can be motivated and sustained them for longer
period of time.
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THEME 6:
Q6) As per your perspective, what are the benefits of talent
management in context to organization?
Frequency
a) Timely availability of resources 7
b) Improve employee engagement 10
c) Enable succession planning 3
Interpretation: From the given graph, it has been examined talent management is beneficial for
an organization. On the basis of 7 respondents that talent management is beneficial for business
for timely available of the resources. They stated that resource planning is really used to fulfill
the requirements of human resource. Human resource management tools gives complete
visibility into the resources profile as well as kept at the details for an instinctive skills come
experience qualification of every little bit and also cost. There are 10 respondents and they said
that the main focus of an organization is to improving the employee’s engagement. Identify the
employer's skilled locating the over skill or another skill to resources to their project and lead to
employment and schedule over. In this, company can use the first planning tools to schedule the
teams to activity on the basis of their interest and ability's full response. This will help in
engaging the employees in activities. 3 remaining respondents and they are agreeing with
succession planning. According to them succession planning is necessary process of the talent
management that assists to develop scheduled workforce which are capable to fulfilling the
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leadership and also other necessary role of business. This is effective in making the business
successful and gain competitive advantages.
THEME 7:
Q7) What is the importance of talent management in minimizing
employee turnover?
Frequency
a) Employee retention 11
b) Enriching work experience 5
c) Provide career developing opportunities 4
Interpretation: There are 11 respondents and according to them employee retention is one of
the main importance of talent management in order to producing the employer stuff in the
competitive marketing as well as maintaining the resources to do business or make it sustain at
marketplace. Employee retention is necessary component of talent management as it consists
hiring the right candidate, employee benefit and also provide the training in the form of
opportunities. If turnover is reducing the it consists the succession planning for the business
continuity. On the basis of 5 respondents that talent management is effective in providing the
better experience to employees as to motivate them. There are 4 remaining respondents and they
said that talent management is effective in providing the better career of developing
opportunities for employees so that they can able to motivated and also stain at workplace for
longer time period.
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THEME 8:
Q8) On the basis of your opinion, how talent management impact
on Starbucks growth and success?
Frequency
a) Positive impact 12
b) Negative impacts 8
Interpretation: There are 12 respondents and they said that talent management develops the
positive impact on the growth and success of the business as this is helpful in finding the best
talented employees which can able to perform the job responsibilities and task in a better
manner. They are more focused towards providing success and growth to the organization. There
are remaining 8 respondents which said that talent management develops a negative impact on
the business growth as well as success.
THEME 9:
Q9) Why talent management develops positive impact on the
growth as well as success of Starbucks?
Frequency
a) Hire talented employees 4
b) Enhance employee motivation 10
c) Sustain staff members 6
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Interpretation: On the basis of 10 respondents that talent management develops positive impact
on the growth and success of business as to it can enhance employee motivation which are more
focused towards achieving the organizational objectives. 4 respondents said that talent
management is effective in increasing the employee motivation rate by providing them training
and also engage in the organizational activities. 6 remaining respondents said that employ train
talent management is necessary to sustain the employees at workplace for longer time.
THEME 10: Different talent management strategies Starbucks should be considered
Q10) According to you, what are the different talent management
strategies Starbucks should be considered to make organization
successful?
Frequency
a) Understand the power of job descriptions 11
b) Assess candidate cultural fit 6
c) Become a teacher 3
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Interpretation: As per preceding graph, it has been examined that there are 11 respondents and
they said that understanding job description power is better talent management strategies because
it informs the employees about the job responsibilities which they required to be performed.
There are 6 respondents which said that assist the candidate in cultural fit is effective talent
management strategy because if employee cannot able to adopt the organization culture then it
develops a negative impact on the organization performance. There are 3 remaining respondents
agree with become a teacher to give the advice to employees regarding perform their job
responsibilities in a better manner.
THEME 11: Issues are faced by Starbucks company while managing talent
Q11) Which issues are faced by Starbucks company while
managing talent at workplace?
Frequency
a) Lack of leadership 12
b) Unappealing company culture 4
c) Increased employee turnover 4
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Interpretation: From the 12 respondents stated that the main issue faced by Starbucks company
is lack of leadership. There are 4 respondents and according to them un appealing the company
culture is a one of the main issue as employees are not able to fit in the workplace environment.
There are 4 respondents who said that enhanced employee turnover is one of the main issues
faced by company in managing talent within an organization.
Chapter 3
Communicate research outcomes
The outcomes of the study are based on a literature review wherein facts and evidence
were collected from secondary sources. This assists in a more thorough comprehension of the
subject matter at hand. The literature review is mostly associated with the study's objectives.
Talent management in business organization.
On the basis of literature review, this has been discussed that talent management is
critical in putting the right person in the right position at the right time for the benefit of an
organization. Employees learn new experiences in the workplace and develop their personalities
in this way. Employees' abilities must be able to handle all of the tasks that are important to the
company, as well as making jobs more productive and profitable in a way that produces positive
results. A firm operates in number of different to encourage and inspire workers to enhance the
quality of their jobs and their skills. Organization provides numerous benefits for timely
execution of tasks and assistance in team management for a specific goal. In order for demand
and supply to meet expectations, talent management improves company efficiency. The talent
18

management is helpful in engaged staff members. Talent management allows businesses to make
systematic and clear decisions on workforce growth, ensuring that workers' expertise and
development are protected. Moreover, there is reasonable process for growth, workers will
become more committed that will help businesses fulfill their organizational needs by retention
rates.
Different talent management strategies used by Starbucks for attaining success.
In literature review, there has been discussed about the different talent management
strategies used by Starbucks for attaining success such as Understand the power of job
descriptions, assess candidate cultural fit and become a teacher. In context to understand power
of the job description, it explains what the employer needs in order for the best choice to be
chosen. Job title, responsibilities, required expertise, work relationships, resources and
equipment used, compensation and benefits are all mentioned in this context by the organization.
On the other hand, it has been studied that The business requires a selective nature in order to
assign the best choice for the job, as well as a learning nature in order to acquire expertise and
increase work knowledge quickly. This will help people be more successful at work by allowing
them to achieve their goals in a more efficient manner.
Importance of talent management in reducing employee turnover.
This has been discussed from literature review that reduced staff turnover is beneficial to
the organization and it helps with the addition of new and fresh enthusiastic employees
to company, allowing it more time to complete tasks. Retention in firm enables a person to
perform in order to produce results without being careless in completing tasks. This helps to
build an organizational identity that can recruit top talent while also helping to boost
organization's corporate success and results. Talent recruiting gives a business the capabilities
they need to plan and manage the critical and more skilled roles in the workforce for their
employees. Talent recruiting offers organizations with the tool’s businesses need to develop and
manage their employees for vital and progressively specialized professions in the workplace.
With the use of employee engagement, the firm will be able to establish which employees are
more qualified for the position, resulting in fewer process improvement problems and concerns.
Findings to stakeholders
Individuals or companies that are primarily involved with project research are referred to
as stakeholders. This has an impact on employees by assisting the organization in achieving its
19

objectives. The research method involves team leaders, administrators, senior managers,
workers and the researcher. It is important to communicate the study's findings to all
stakeholders using a different communication method such as emails and telephones.
Chapter 4
Reflect on the effectiveness of research
I feel go to get this opportunity to conducting the present investigation about talent
management strategy which are helpful to make the organization successful. In order to
conducting the investigation, I used the secondary sources to collect data in literature review
such as books, articles, journals, scholars and others. These sources are used because information
collected from all the secondary sources are effective and within a less period of time. In the
research methodology, I used the quantitative research method because it is effective in
collecting the authenticate information in order to get the valid conclusion within the study. On
the other hand, there has been a deductive research approach consider because it is related with
the quantitative method and give the valid information to make the overall study reliable as well
as authenticated. I used the positivism research philosophy because this is based on the factual
way that is generated from the observation. Using this research philosophy is effective in
providing the positive research outcomes. In order to collect information, there has been primary
and secondary both methods of data collection considered. In order to collect the data from
primary method, there has been questionnaire developed by consisting the different questions
about the effectiveness of talent management strategies to make the organization successful. In
context to gather the information, there has been 20 respondents chosen by using the random
sampling method. Other than this, I faced some difficulties while conducting an investigation
such as finding the authentic resources to collect secondary information and also time. For
manage the time, I used to develop the time management plan and divide all the research
activities as per the given time period.
Consider alternative research methodologies
In this research project, there has been positivism research philosophy considered but as
an alternate philosophy would be interpretivism research philosophy considered because it is
effective in providing the detailed understanding about the impact of different talent management
strategies in organizational success. There has been a quantitative research method used as it
20

provides the information statistical and quantify information for getting the positive outcomes.
Other than this, there could qualitative research method considered in conducting research in
future because this provide the in-depth understanding about the particular area. To collect the
information, there has been questionnaire developed because it is a main part of collection of
information from primary method. It is easy to gather information from using questionnaire. As
an alternate methodology, there could be interview used because it is effective in observe the
opinions of the respondents and give them better outcomes. This method has not used in this
research because it is costlier and time taking method as comparison to the questionnaire
method.
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REFERENCES
Books and journals
Glaister, A.J. and et. Al., 2018. HRM and performance—The role of talent management as a
transmission mechanism in an emerging market context. Human Resource Management
Journal, 28(1), pp.148-166.
Collings, D.G., Mellahi, K. and Cascio, W.F., 2019. Global talent management and performance
in multinational enterprises: A multilevel perspective. Journal of Management, 45(2), pp.540-
566.
Mousa, M. and Ayoubi, R.M., 2019. Inclusive/exclusive talent management, responsible
leadership and organizational downsizing. Journal of Management Development.
Maurya, K.K. and Agarwal, M., 2018. Organisational talent management and perceived
employer branding. International Journal of Organizational Analysis.
Whysall, Z., Owtram, M. and Brittain, S., 2019. The new talent management challenges of
Industry 4.0. Journal of Management Development.
Mwila, N.K. and Turay, M.I.S., 2018. Augmenting talent management for sustainable
development in Africa. World Journal of Entrepreneurship, Management and Sustainable
Development.
Clarke, E. and Visser, J., 2019. Pragmatic research methodology in education: possibilities and
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Friginal, E., Mathews, E. and Roberts, J., 2019. English in global aviation: Context, research,
and pedagogy. Bloomsbury Publishing.
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Phillips, M.A. and Ritala, P., 2019. A complex adaptive systems agenda for ecosystem research
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Ratnam, C., 2019. Listening to difficult stories: Listening as a research methodology. Emotion
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Sharma, G.V. and Shivakumar, J., 2019. Project Assignment as an Effective Method to Enhance
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APENDIX 1
RESEARCH PROPOSAL FORM
Student Name: _CORINA CIBRIC Student ID: _16764______
Centre Name: _ICON College_______
Tutor: _Prof Zakir Hossain Date: __30.09.2020_____
Unit: _11____
Proposed Title: Workplace discrimination.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
“To evaluate the impact of different talent management strategies in organisational success.”
A study on Starbucks.
Research objectives (e.g what is the question you want to answer? What do you want
to learn how to do? What do you want to find out?):
Research objectives:
 To examine the concept of talent management in business organisation.
 To assess the different talent management strategies used by Starbucks for attaining
success.
 To evaluate the importance of talent management in reducing employee turnover.
Research questions:
 What are the different talent management strategies company can have used to retain
their top talent at workplace?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is
important):
The main purpose of undertaking current investigation is to explore the strategies that
company could be used to manage their talent within the business to attain success at market
place. Along with this, researcher also enhance their skills and knowledge by undertaking
this investigation in which personal and professional skills can be improved (Whysall,
Owtram and Brittain, 2019). This will directly contribute in improving the possibilities of
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attaining positive and reliable outcomes at the end of the investigation and at the same time
also make it more effective and successful as well.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or
hypothesis:
Concept of talent management in business organisation
According to Maurya and Agarwal, (2018), talent management nowadays become
necessity for the business organization to achieve the goal and also growth and development
in the market. It plays crucial role in the placing right person at right time at right place for
the benefit of an institution. In this regard’s employees learn new things in the working
environment and improves the personality. Employees skills has to manage to perform all
the things that are useful to the business and make work more efficiently and effectively
control manner that gives the good output and fight with competitive market. Company
performing various activities to motivate the employees and inspiring to increase the work
quality and also improve the knowledge of an individual. Firm providing various incentives
for their completion of task on time and help in managing team for single motive. The talent
management increases the production of the companies for the demand and supply meet to
the expectation.
Different talent management strategies used by Starbucks for attaining success
According to Mousa and Ayoubi, (2019), There are some talent management
strategies that used for company to achieve the given target: -
 Understand the power of job descriptions: The job description tells the individual
that what company requirements for the suitable candidate to get selected. In this
context organisation mention job title, overall duties, necessary skills, work
relationships, tools and equipment used, salary and benefits.
 Assess candidate cultural fit: The company needs the selective nature to assign the
right candidate for the work environment and work for learning nature to gain
knowledge and improves the work understanding quickly. This can be contributing
in improving the effectiveness of workers at workplace as they attain their targets in
an effective way.
 Become a teacher: In the world of changing environment for a new comer always be
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a teacher to teach employee learning and more engaging in work. Appreciate the
candidate for performing well in the work. Create the friendly environment for make
the comfortable things to do.
Importance of talent management in reducing employee turnover
According to Collings, Mellahi and Cascio, (2019), reducing employees’ turnover is
quite good for the organisation and improves with the new and fresh energetic candidate to
the business for giving its time to achieve task. Retention in any firm helps the individual to
work in for producing outcome without reckless for and lazy in the completion task.
Employees change their job because some find new jobs and personal problems in life,
health issue and some are wanted to complete their study. The good thing about reducing
employee’s turnover that its help to gain lot of new things and new opportunities to see
other activities rather than doing only one and specific work and try to achieve everything in
that field. Some employees are not that productive for business so that hiring new candidate
helps to gain development of business.
Section Four: Activities and timescales
Activities Timescale
Introduction 10 days
Literature review 15 days
Research methodology 5 days
Data collection 12 days
Data collection 8 days
Conclusion and Recommendations 2 days
How long
this will
take:
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
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Target date (set by tutor): ______________________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
What your areas of research will cover:
It is an important section that provide assistance to investigator to undertake research
in an effective manner. Mainly, it includes framework in which researcher collect authentic
data and information that used to draw a valid conclusion within the study. In this context,
there are some techniques and methods that can be applied by research are as follows:
Choice of data: There are two type of investigation such as qualitative and
quantitative research. In order to undertake current investigation, quantitative method will
be used in which quantify data will have acquired to draw a valid conclusion within the
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study.
Research approach: It is referring to the plan and procedure that, researcher applied
to acquire reliable data towards specified topic. Mainly, it is classified into two methods
such as inductive and deductive research approach. Inductive research approach is related
with the reason by testing existing theory. As per current investigation, researcher will have
selected deductive research approach because it is associated with scientific aspects and also
provide reliable and valid information to make overall study more authentic. With the
assistance of this, researcher make logical result that directly contributes in drawing a valid
conclusion.
Research philosophy: It is related with the values and beliefs that help investigator
to acquire more authentic aspects to address the particular issues present in the study. It is
divided into two methods including positivism and interpretivism research philosophy. In
undertaking current investigation, researcher will select positivism research philosophy. The
main reason behind selecting this method is that it based on factual knowledge which is
gathered from observation. This type of information more authentic in nature.as positivism
research philosophy also claims the social world that can be evaluated as well as understood
in objective way. By this, investigator can easily analysis the research issues.
Data collection: Primary and secondary are the two type of method for collecting
data. For this both methods will be applied by researcher (Glaister and et. Al., 2018). With
the help of primary methods questionnaire will be prepared and secondary method assist in
undertaking literature review.
Sampling: It is procedure of selecting right sample size from larger population with
the aim of gathering authentic data. It includes two types of techniques such as probabilistic
and non-probabilistic sampling method. To select sample size for current investigation
researcher will applied probabilistic method in which respondents are selected as per
random basis and also get equal chances to be selected. Through using the random sampling
method, there has been 20 respondents chosen.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
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qualification and is appropriate.
Agreed: ___Corina____ (name)___Cibric_______ Date __30.09.2020____________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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APENDIX 2
RESEARCH ETHICS APPROVAL FORM
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with
your unit tutor. Please complete this form in good time before your research project is due
to commence.
Section 1: Basic details:
Project title: “To evaluate the impact of different talent management strategies in
organisational success.” A study on Starbucks.
Student name: CORINA CIBRIC
Student ID number: 16764
Programme: Research Project
College Name: ICON College
Intended research start date: 30 september 2020
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
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Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: 20-30
How will participants be recruited (identified an approached)?
The participants will be recruited by using random data sampling method.
Describe the processes you will use to inform participants about what you are doing:
How will you obtain consent from participants? Will this be written? How will it be made
clear to participants that they may withdraw consent to participate at any time?
To inform the participants, email has been used..
The participants will receive an email with questionnaire they will complete it and they will
send it through the same email in word form .
Through email in written form and participants can withdraw at any time.
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief
31

explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This could be a
brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Management will have the access to personal information and data.
During the research:
Where will the data be stored?
The data will be stored in personal computer.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
Data will be stored in personal computer.
How long will the data and records be kept for and in what format?
After the research will be approved by teacher and will be marked the data will be deleted
from personal student personal computer.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If
32

so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because
of your research. Please consider/address all issues that may apply. Ethical concerns may
include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer,
sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that
may arise in the course of my research
Name: Corina Cibric Date: 31.01.2021
Please submit your completed form to your supervisor and also attach to the Research
Proposal when submitting to Turnitin.
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APENDIX 3
QUESTIONNAIRE
I am CORINA CIBRIC student at ICON College and im doing my final year in the
business and management. It is part of my study as I need to carry out the primary investigation
reflecting my research title of my own choice. My research topic is evaluating the impact of
different talent management strategies in organisational success- A study on Starbucks. To fill
the questionnaire, respondents are chosen on random basis. My participation is necessary but
voluntary and I will not have paid for the participation. The name of respondents will not be
considered in any study part so participants do not need to write their name on questionnaire as it
is anonymous. If you are anxious with any part of the study please contact my tutor Prof Zakir
Hossain from ICON College.
QUESTIONNAIRE
Q1) Please indicate your gender
a) Male
b) Female
c) Other
d) Prefer not to say
Q2) Indicate your age
a) 20 to 25 years
b) 26 to 30 years
c) 31 to 36 years
d) 37 to 45 years
Q3) Do you have understanding about the talent management?
a) Yes
b) No
Q4) Does implementing the effective talent management strategies help in sustain the staff
members at workplace?
a) Yes
b) No
Q5) Why talent management strategies are helpful in sustaining staff members within an
organisation?
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a) Improve hiring process
b) Employee development
c) Improve employee experience
d) Other
________________________________________________________________________________
Q6) As per your perspective, what are the benefits of talent management in context to
organisation?
a) Timely availability of resources
b) Improve employee engagement
c) Enable succession planning
Q7) What is the importance of talent management in minimizing employee turnover?
a) Employee retention
b) Enriching work experience
c) Provide career developing opportunities
Q8) On the basis of your opinion, how talent management impact on Starbucks growth and
success?
a) Positive impact
b) Negative impact
Q9) Why talent management develops positive impact on the growth as well as success of
Starbucks?
a) Hire talented employees
b) Enhance employee motivation
c) Sustain staff members
Q10) According to you, what are the different talent management strategies Starbucks should
consider to make organisation successful?
a) Understand the power of job descriptions
b) Assess candidate cultural fit
c) Become a teacher
Q11) Which issues are faced by Starbucks company while managing talent at workplace?
a) Lack of leadership
b) Unappealing company culture
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c) Increased employee turnover
Q12) Recommend ways through which Starbucks firm can improve talent management.
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Answers:
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