To investigate the impact of different talent management strategies in organisational success. A study on Starbucks.

Research project

Contents
INTRODUCTION...........................................................................................................................1
Chapter 1........................................................................................................................................1
Research proposal that clearly defines a research question or hypothesis, supported by a
literature review..........................................................................................................................1
Appropriate research methods and conduct primary and secondary research...........................3
Chapter 2.......................................................................................................................................3
Conduct primary and secondary research using appropriate methods.......................................3
Analytical tools to analyze research findings............................................................................3
Chapter 3......................................................................................................................................16
Communicate research outcomes.............................................................................................16
Chapter 4......................................................................................................................................18
Reflect on the effectiveness of research...................................................................................18
Consider alternative research methodologies..........................................................................18
REFERENCES............................................................................................................................20
APPENDIX...................................................................................................................................21

Title: To investigate the impact of different talent management strategies in organisational
success. A study on Starbucks.
INTRODUCTION
Background of Research
Talent management is referring to the strategic process that used to by an organization to
attract, develop, motivate and also retain high performing employees at working area. The main
focus of talent management is implementing the effective strategy to make business successful.
Therefore, it is important for company to invite talent candidates to fulfil their vacant places that
may support in attainment of all the predetermined goals and objectives in a stipulated time
frame. In relation to this, the primary purpose of talent management is to create as well as
develop a motivated workforce who are able to stay with company for longer period of time. In
this, manager of company motivates as well as encourage their workforce to take participate in
executing task activities in an appropriate manner. With the assistance of this, company can
easily improve their performance and also sustain in market for long duration.
Organisation background
Present study is focus on Starbucks, is an American multinational company that execute
their business in Washington with the aim of generating larger profitability at market place. This
company was established by Gordon Bowker, Jerry Baldwin, Zev Siegl in year 1971. Starbucks
is largest coffeehouse chain in world and seen to be main representation of third wave of coffee
culture of United States. As September 2020, Starbucks has 32,660 stores in around 83 countries
consisting 16,637 firms operated stores and also 16,023 are licenced stores. Company also use
various strategies to manage their talent so that competitive benefits can be easily attain in
market place.
Chapter 1
Research proposal
Research aim:
“To investigate the impact of different talent management strategies in
organisational success.” A study on Starbucks.
Research objectives:
 To explore the concept of talent management in business.
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 To examine the different talent management strategies, opt by Starbucks for attaining
success.
 To explore the importance of talent management in reducing employee turnover.
Research questions:
 What is the concept of talent management in business organisation?
 What are the different talent management strategies used by Starbucks for attaining
success?
 What is the importance of talent management in reducing employee turnover?
Rationale of research:
The primary purpose of carry out current investigation is to examine the strategies that
company could be used to manage their talent within the business to attain success at market
place. Along with this, researcher also enhance their skills and knowledge by undertaking this
investigation in which personal and professional skills can be improved (Whysall, Owtram and
Brittain, 2019). This will contribute in enhancing the potentials of achieving positive and reliable
outcomes within investigation and at the same time also make it more authentic and reliable as
well.
Literature review
Concept of talent management in business organisation
According to Maurya and Agarwal, (2018), talent management nowadays become
necessity for the business organization to achieve the goal and also growth and development in
the market. It plays crucial role in the placing right person at right time at right place for the
benefit of an institution. In this regard’s employees learn new things in the working environment
and improves the personality. Employees skills has to manage to perform all the things that are
useful to the business and make work more efficiently and effectively control manner that gives
the good output and fight with competitive market.
As contrary to Gallardo, Thunnissen and Sculion (2019), Employee retention
management is refers to taking appropriate steps to make employees engaged and retain so they
stay on the job and also assist in developing company's success. Company performing various
activities to motivate the employees and inspiring to increase the work quality and also improve
the knowledge of an individual. Firm providing various incentives for their completion of task on
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time and help in managing team for single motive. The talent management increases the
production of the companies for the demand and supply meet to the expectation.
Different talent management strategies used by Starbucks for attaining success
According to Mousa and Ayoubi, (2019), There are some talent management strategies
that used for company to achieve the given target: -
 Understand the power of job descriptions: The job description tells the individual that
what company requirements for the suitable candidate to get selected. In this context
organisation mention job title, overall duties, necessary skills, work relationships, tools
and equipment used, salary and benefits.
 Assess candidate cultural fit: The company needs the selective nature to assign the right
candidate for the work environment and work for learning nature to gain knowledge and
improves the work understanding quickly. This can be contributing in improving the
effectiveness of workers at workplace as they attain their targets in an effective way.
 Become a teacher: In the world of changing environment for a new comer always be a
teacher to teach employee learning and more engaging in work. Appreciate the candidate
for performing well in the work. Create the friendly environment for make the
comfortable things to do.
As contrary to this, Jay Tankersley (2021) stated that the talent management strategy helps as
the basis for talent management strategy. This should be associated with objectives and spell out
exactly what kind of talent company want. There are different talent management strategies
which Starbucks can be used such as Perform Consistent Employee Reviews, identify the top
talent and Hire Promising Specialists and Develop Them. These all the strategies are effective in
sustain employees and make organisation successful.
Importance of talent management in reducing employee turnover
According to Collings, Mellahi and Cascio, (2019), reducing employees’ turnover is quite
good for the organisation and improves with the new and fresh energetic candidate to the
business for giving its time to achieve task. Retention in any firm helps the individual to work in
for producing outcome without reckless for and lazy in the completion task. Employees change
their job because some find new jobs and personal problems in life, health issue and some are
wanted to complete their study.
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As contrary to Neda Esmaeili (2021), Companies have understood that they require the
greatest personnel to be successful in today's complicated global economy and also to remain
competitive in marketplace. Companies have acknowledged that talents are crises sources that
require management to get the greatest outcomes. The good thing about reducing employee’s
turnover that its help to gain lot of new things and new opportunities to see other activities rather
than doing only one and specific work and try to achieve everything in that field. Some
employees are not that productive for business so that hiring new candidate helps to gain
development of business.
Appropriate research methods and conduct primary and secondary research
It is an important section that provide assistance to investigator to undertake research in an
effective manner. Mainly, it includes framework in which researcher collect authentic data and
information that used to draw a valid conclusion within the study. In this context, there are some
techniques and methods that can be applied by research are as follows:
Research philosophy
It is essentially defined as collection of attitudes and expectations concerning the
presence of fact under inquiry in study field, this is the most important aspect of research
methodology.
Positivism philosophy- This adheres to a point of view which is mostly based on
genuine experience obtained via trustworthy observation and analysis.
Interpretivism philosophy- The philosophical approach to thinking social truth
is emphasis of research philosophy, which is a framework and activity of the social science
investigation.
Justification- The positivism research philosophy has been used to perform the current
inquiry. The rationale for employing this philosophy is because positivism is excellent in doing
quantitative analysis as well as the study under consideration is focused on quantitative elements
of impact of different talent management strategies in organisational success.
Research Approaches
The term "research approach" is related to strategy or procedure that involves phases
ranging from general findings to detailed instruments for obtaining, assessing or interpreting
data.
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Inductive approach- This is mostly interpretive with assumptions applied throughout the
direction of an investigation's conclusion as consequence of observation.
Deductive approach- This is the one which most people think of when they think of
empirical science. Developing hypothesis based on existing knowledge, followed by research
approach to test the hypothesis.
Justification- For undertaking current investigation deductive research approach will be
considered because this is helpful in showing relational interconnection among ideas as well
as variables which are relayed so over factor.
Choice of data
There are two type of investigation such as qualitative and quantitative research.
Qualitative method- It is related to providing the detailed information regarding the
particular subject area.
Quantitative method- This research method is effective in providing the statistical and
mathematical information. It gives the factual understanding about the particular research area.
Justification- In order to undertake current investigation, quantitative method has been
used in which quantify data will have acquired to draw a valid conclusion within the study.
Data collection
Primary and secondary are the two type of method for collecting data.
Primary research- This strategy is mostly used to gather interesting and original
information on certain topic area. It seems to be crucial for gathering first-hand data that really is
specific to a research topic. Different sources are used in the main technique including
questionnaires, interviews, observation etc.
Secondary method- This contains the views and suggestions of several writers in order
to achieve the study objectives. Books, journals, online sources and other sources are among the
various sources used to get knowledge.
Justification- For this, both methods will be applied by researcher (Glaister and et. Al.,
2018). With the help of primary methods questionnaire will be prepared and secondary method
assist in undertaking literature review.
Sampling
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It is procedure of selecting right sample size from larger number of population in order to
gathering authentic data. It includes two types of techniques such as probabilistic and non-
probabilistic sampling method.
Justification- For select sample size researcher will applied probabilistic method in
which respondents are selected as per random basis as they get equal chances to be selected. By
using this, 50 respondents will be selected who are the employees of company.
Chapter 2
Conduct primary and secondary research using appropriate methods
In this, present investigation, information has been collected by using the primary and
secondary both method of data collection (Clarke and Visser, 2019). To collect the information,
researcher needs the cost, access to collect information from authentic sources and also follow all
the ethical considerations while conducting an investigation.
Cost- This is among most important aspects of research. Cost is required to conduct a
research in a more effective way. The investigator is responsible of raising funds so research
activities can be carried out efficiently (Friginal, Mathews and Roberts, 2019).
Access- A researcher must be able to have clear access to accurate sources of knowledge
and data. The data collection source should be accurate and credible in order to gather the correct
information for chosen area while also achieving positive study results (Lê and et. al., 2019).
Ethical considerations- It is important for the researcher to conduct the current study
correctly. To do research ethically, the researcher would make sure that all information is
handled from trustworthy sources only. When gathering data from the primary sources, the
researcher will first obtain each participant's consent and remind them of when and how their
data will be used. When collecting information from reliable source, the researcher should ensure
the overall data is gathered from primary data and that additional knowledge is prioritized. This
will directly lead to the timely and correct collection of overall test data (Novikov and Novikov,
2019). The researcher and other stakeholders may be sure that all ethical guidelines were met
while conducting this analysis by double-checking the findings.
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