Intorduction to Marketing Research
Added on 2021-06-14
13 Pages3452 Words86 Views
Data Science and Big DataStatistics and ProbabilityAnthropology
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Running Head: MARKET RESEARCH MARKET RESEARCH
2MARKET RESEARCH Table of ContentsIntroduction................................................................................................................................2Research background..............................................................................................................2Sampling method.......................................................................................................................2Discuss the sampling method used when you collected your data.........................................2Discuss the sampling method you would recommend for a client.........................................3Data analysis method.................................................................................................................4Quantitative research..............................................................................................................5Qualitative research................................................................................................................6Conclusion..................................................................................................................................9Recommendation........................................................................................................................9References................................................................................................................................11
3MARKET RESEARCH IntroductionThe key purpose of this research report is to address research techniques that will be used by the researcher to complete their research study. This research report discusses the backgroundof research. This paper also presents the sampling method that would be used to collect the data in the favor of current research concern.It also discusses the data analysis methods that could be imperative to evaluate the collected data and complete the aim and objectives of the research. In last, it also discusses strategies that support to improve the quality of research concern in the least time and cost. Research backgroundThe number of tourists keeps fluctuating in every season and at times tourism industry gets adversely affected and some of the factors that lead to poor performance can be corrected (Taylor, Bogdan, and DeVault, 2015).The management of the Tourism Australia faces significant challenges in market Australia as the best tourist destination. The purpose of this research is to reveal whether the marketing approaches adopted to market Sydney are effective, to identify whether Sydney is costly as many tourists claim and to identify which are the most preferred spots in Sydney that are visited frequently by tourists (Mackey and Gass, 2015).Sampling techniqueSampling method is significant for the accomplishment of the research study aim. Since, it permits to appropriately conduct investigation and obtain a reliable outcome.Discuss the sampling method used when you collected your dataSampling approach refers to the appropriate selection of the research participants for conducting the research study with respect to answer the survey through a questionnaire (Lewis, 2015). The sampling method considered many methods of the sampling to conduct the research like probability sampling method and non-probability sampling method. It could
4MARKET RESEARCH assist the investigator to take appropriate observation from specified population (Flick, 2015).Probability sampling approach enables the researcher to select research contributors for conducting the research study. For this research report, probability sampling method was exercised by investigator to conduct the investigation process. Herein, the random sampling method was considered by research scholar for conducting their research study (Vaioleti, 2016). This method offers the equal chance to each research contributors to get part of the research study. There are many causes that could inspire to select the probability sampling methods like cluster sampling, simple random sampling, stratified random sampling, and systematic sampling (Humphries, 2017). It could facilitate the researcher to obtain the data without any biases as it would assist research scholar to get a reliable outcome. In addition, it is also analyzed that random sampling method could permit the researcher to conduct appropriate research and get a reliable outcome. It could provide convenience and comfort of the application as it would favorably impact on the research result (Alvesson and Sköldberg, 2017).Discuss the sampling method you would recommend for a clientThe probability sampling method enables the investigator to operate their researcher process and get valid result. Apart from this, it is analysed that probability sampling method could negatively impact on quality of research outcome by taking time and cost of researcher (Jaggar, 2015). There are certain factors that demonstrate that the probability sampling method could not be more effective for the researcher to obtain a reliable and valid outcome. Since, the random sampling method might not operate effectively if the unit members are different from each other. Moreover, it is also analyzed that the probability sampling method could be time-consuming in case of the larger sample size as it could influence the quality of research outcome (Robson, 2016). In addition, it can also be analyzed that probability sampling method could decline the quality of research outcome caused by taking too much
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