International Business of Axiata Group

Running head: MANAGEMENT
International business of Axiata Group
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MANAGEMENT
Executive summary
Management is a crucial parameter for upgrading the standards and quality of the operations.
Strategic approach is beneficial in this aspect for achieving positive outcomes. These aspects
are also fruitful in terms of achieving global expansion. This report assesses Philippines as
one of the countries, into which Axiata can expand. This is through the means of examining
the effective of the infrastructure, capability to handle the external challenges and risk
assessment. Corporate social responsibilities, quality and service operations are moderate,
which needs improvisation for penetrating into the markets of Phillippines. Technological
training would generate value in the operation of Axiata, helping in the achievement of
infrastructural development, crucial for achieving global expansion through product
diversification and strategic alliance, followed by evaluation and audits.

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MANAGEMENT
Table of contents
1. Introduction............................................................................................................................3
1.1 Company background......................................................................................................3
1.2 Service..............................................................................................................................3
1.3 Pestle analysis..................................................................................................................3
1.4 Porter’s diamond model of Burger on 16.........................................................................4
2. Literature review....................................................................................................................5
2.1 Expansion country............................................................................................................5
2.2 Analysis............................................................................................................................6
2.3 Expansion and risks..........................................................................................................7
3.0 Modes of entry.....................................................................................................................7
4.0 Discussion and analysis........................................................................................................8
4.1. Management response.....................................................................................................8
4.1.1 Human resources...........................................................................................................8
4.1.2 Operational functions....................................................................................................9
4.1.3 Marketing and cross cultural issues............................................................................11
5. Conclusion............................................................................................................................13
6. Recommendations................................................................................................................14
7. References............................................................................................................................16
8. Bibliography.........................................................................................................................17

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MANAGEMENT
1. Introduction
1.1 Company background
Founded in 1992, Axiata Group has achieved accolades and glory by emerging as one
of the largest wireless carriers in Asia. The operations are centrally monitored from the
headquarters in Kuala Lumpur. Operating under the telecommunications industry, the
services of the company are directed towards the provision of quality mobile network
operations, supporting materials for developing the infrastructure and Digital Internet
services. According to the annual report of 2014, the revenue generated by the company was
24.4 billion MYR. In the era of 2016, the revenue mounted to 21. 6 billion (Axiata.com
2019). The net income of the company was 1.2 billion MYR in 2017. This was something
more than the earnings of 504.3 million in 2016. However, 2015 encountered the highest
income of 2.6 billion. The major drive behind this is the hard efforts of 25000 employees.
The company envisions to become new generation digital champion by the end of
2022. This justifies the purpose of the business, which is to make noticeable advances in the
markets of Asia through technological innovation. For accomplishing the goals, Axiata
complies with the values of uncompromising integrity for the display of productive
performance (Axiata.com 2019). Based on the vision, the four P’s, which defines the goals of
the company are profit, people, process excellence and planet and society.
1.2 Service
Axiata 3.0 blueprint is segmented into three core business- Digital Telco, Digital
business and infrastructure. In the Digital Telco, attempts are made to transform the pure clay
mobile service providers into converged Digital Telcos. The digital business are aimed at
advancing the solutions for achieving higher profitability. The infrastructure is of high
quality. Towers are installed for operating the services according to the performance of the