Implementation of Time-Based Competition Strategies

Implementation of time-based competition strategies
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Executive summary
This report concerns with the investigation of time-based competition strategies. It
provides an analysis of the TBC elements and the related literature review of how
organizations have evolved to make their supply chain processes faster. An
application of TBC on ASDA and critical evaluation of ASDA effectiveness
compared to industry standards and its prospects going forward is also provided.

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Table of Contents
Introduction..................................................................................................................3
First: Overview of TBC and how organizations have evolved to make their
supply chain processes faster......................................................................................3
Second: TBC review of literature...............................................................................4
Third: Application of TBC on ASDA.........................................................................7
Fourth: Critical evaluation of ASDA effectiveness compared to industry
standards and its prospects going forward................................................................9
Conclusions.................................................................................................................10
References...................................................................................................................12

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Introduction
The constant change of business environment due to globalization resulted in high
competition, changing customer needs and advances in technology. These changes led
to the emergence of time-based competition (TBC) in the 1990s. Contemporary
business organizations are trying to achieve a competitive advantage through TBC.
Only the companies that succeed in time management and quick response to the
customer needs will be able to compete, the matter that requires adopting new
methods of production management (Sapkauskiene & Leitoniene, 2010).
Dempsey, et al. (2014), argue that TBC is a strategy that depends on reducing the
cycle time and involves responding to customer needs for the fast delivery of products
and services with high quality and low cost. Organizations that choose to adopt TBC
should be highly committed to change management to be able to reduce the time
consumed between different levels of production.
TBC requires a quick response with alternative solutions to manage future events.
This involves ensuring operational efficiency and stability, survival and adopting the
required plans in accordance to the changing environment. Environmental turbulence
according to Trzcieliński (2011), as cited in Dahmardeh & Banihashemi (2010)
involve the need of new strategies to deal with the current environmental changes and
shortening the time between the emergence of new technology and its sustainability in
the markets (Sajdak, 2015).
The following section provides an overview of TBC and how organizations have
evolved to make their supply chain processes faster, TBC review of literature,
application of TBC on ASDA and critical evaluation of ASDA effectiveness
compared to industry standards and its prospects going forward.
First: Overview of TBC and how organizations have evolved to make their
supply chain processes faster
1.1 Time-based competition (TBC)
The concept of TBC was first introduced to declare the importance of time in
competitiveness and achieving competitive advantage compared to other traditional
factors. The main goal of organizations that adopt the TBC strategy is to achieve a
sustainable competitive advantage. For the major competitors, time is the major
performance measure, like the time required to deliver a new product, delivery speed