Effect of Ethics on Purchasing Decision

Does the ethics of
consumption affect
purchasing decision?

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Table of Contents
Introduction.................................................................................................................... 2
The approach of the search process....................................................................................... 2
Inclusion and the exclusion criteria....................................................................................... 3
Critical analysis of the literature........................................................................................... 4
Implications and conclusions.............................................................................................. 7
Summary table................................................................................................................ 7
References................................................................................................................... 14

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Introduction
The ethical concern of business practices plays a vital role in the purchasing decision of the
buyers. Following this procedure, the paper aims to provide the effect of ethics on the purchasing
decision of the consumers. The purpose of the research is to demonstrate the cognitive processes
and the moral reasoning that should be useful for shaping the impact of ethical consumption on
the purchasing decision of an individual. The research will focus on the impact of ethics on the
buyer’s decision and the way that it influences the purchaser to buy. The research process will be
conducted with the help of a systematic review so that it helps the reader to understand the
impact of ethical consumption on purchasing any goods and services by the buyers. Besides this,
the objectives of the research are as follows:
 To demonstrate the impact of ethics of consumption that affects the purchasing decision of
the individual persons
 To understand the role of ethics on the purchasing decision
The research question that will be generated from this study is provided below:
 Does the ethics of consumption affects the purchasing decision?
The approach of the search process
The systematic literature review process demonstrates the researcher’s view regarding the effect
of ethics on the purchasing decision of the buyers. It provides evidence in terms of narrative style
reviews by using both replicable and understandable method. The systematic review process
provides a clear view of the research topic that has been chosen for this context1. The systematic
1 Mansour Naser Alraja and Maryam Ali Said Kashoob, "Transformation To Electronic
Purchasing: An Empirical Investigation", TELKOMNIKA (Telecommunication Computing
Electronics And Control) 17, no. 3 (2019): 1209.

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review that has been used in this paper focuses on a single question, and it is demonstrated by
using selection protocols and explicating search process based on both exclusion and inclusion
criteria. By this procedure, replicable designer elements have been provided that helps in
conducting the research fruitfully. The resultant that has been developed from this systematic
review provides a depth analysis of the topic chosen for this research2. It reflects the
methodological and geographic gaps of the literature, which is important for identifying the
future agendas of the research. Hence with this research process a brief view of the ethical
approach can be understood that may impact the purchasing decision of the buyers.
Inclusion and the exclusion criteria
Following the initial search regarding the several kinds of literature by using the keywords:
consumer behaviour, sustainable manufacturing, ethical consumer market and purchasing
decision, various articles are selected for this study which defines the impact of ethical aspects
on the decision-making process of consumers3. In the search procedure, several numbers of
exclusion and inclusion criteria were developed that addresses the chosen research question. By
using both exclusion and inclusion criteria, it becomes easy to narrow down the relevant results
of the study. The inclusion criteria that is used for a searching article on the topic are the article
must be published in between 2015 to 2019, and it should demonstrate the consumer behavior on
the ethical concepts that are used in an organization. In addition, the exclusion criteria that were
involved in the search process are that the articles should relate to business ethics, and it should
provide a brief view of the consumers related to the businesses. However, the absence of
2 Ruby Saine, Alexander J. Kull, Ali Besharat, and Sajeev Varki. "I See Me: The Role of
Observer Imagery in Reducing Consumer Transgressions." Journal of Business Ethics(2019):
1-12.
3 Lukáš Kakalejčík, Jozef Bucko, and Martin Vejačka. "Differences in buyer journey between high-and
low-value customers of e-commerce business." Journal of Theoretical and Applied Electronic Commerce
Research 14, no. 2 (2019): 47-58.