Systematic - Literature Review

Running Head: Systematic Literature Review
SYSTEMATIC LITERATURE REVIEW

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Systematic Literature Review
Table of Contents
Introduction................................................................................................................................3
Describing the search approach..................................................................................................3
Critical evaluation of literature..................................................................................................6
Implications and Conclusion......................................................................................................9
Reference list............................................................................................................................10

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Systematic Literature Review
Introduction
Starbucks was founded in 1971, which has now grown into a global multi-channel
retailer. Globally, this organization operates over 30000 locations and is famous for its ethical
practices. Since 1971, this firm has been committed to providing ethically sourcing and
roasting good quality arabica coffee. In 2020, Starbucks aims to offer 100% ethically sourced
tea and cocoa. Ethically sourcing is a process of ensuring that the products are procured in a
sustainable and responsible way. The workers that are involved in the process of making the
products are treated well and environmental factors are also taken into consideration.
Ensuring ethical sourcing helps to preserve natural resources and helps to preserve the human
rights of workers involved.
The problem of this research is that Starbucks is now targeting to source 100% tea
and cocoa in 2020 ethically. They want to find out whether it will be financially suitable for
them in switching to ethically sourced products. Moreover, it is another objective of this
study whether customers have a demand for ethically sourced drinks.
The aim of this research is to investigate the main factors, which impact customers of
Starbucks to buy ethically sourced products.
Research question:"What are the key factors that affect Starbucks’ consumers to buy
ethically sourced products?"
Describing the search approach
Authority of the researchers and biased expertise are some essential factors of
systematic literature review. Different search protocols and criteria are maintained in this
research to find literature.
Inclusion and exclusion criteria

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Systematic Literature Review
The initial search is done through the help of different keywords like, ‘consumer
perception’, ‘ethical sourcing’, ‘and ethical standards’. 22 pieces of literature articles were
searched through the help of different inclusion and exclusion criteria.
Inclusion criteria
● The articles must be published between 2015 and 2020.
● The articles should be peer-reviewed
● Literature must have substantial evidence regarding ethical purchasing and consumer
perceptions
● The methodology of the study is clearly mentioned with a detailed analysis of results.
Exclusion criteria
● Articles were published before 2015.
● Literature that contained inadequate information about ethical sourcing and the
perception of consumers.
● Literature that was not peer-reviewed.
● Research materials, which are presented in an improper way with unclear
methodology and analysis. Including these materials may hamper the review process
and the whole study.
Search process of literature and selection process