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Corporate Culture Issue - PDF

   

Added on  2020-05-11

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Running head: PROJECT REPORTTim Cook’s leadership and management style: Building his own legacy in AppleName of the StudentName of the UniversityAuthor Note
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1PROJECT REPORTExecutive summaryThis report deals with the technology company named Apple Inc. that started its journeysince 1976. It is mainly an American based corporation that has it’s headquarter in Cupertinoin California, United States. Steve Jobs, Steve Wozniak and Ronald Wayne are the foundersof this company. Under the leadership of Steve Jobs until 2011, Apple has expanded with 284retail outlets across 10 different countries. However, after Jobs left Apple, Tim cook took hischarges and is the current CEO of this company. The leadership style of both these leaders ispoles apart and thus there are certain issues that came up in this organization. Here in thisreport the main issues discussed are corporate culture issue and ethical issue that Apple isfacing. Therefore, the immediate step that Tim cook should take up is to have a task culturein Apple than continuing with power culture imbibed by Jobs.
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2PROJECT REPORTTable of ContentsIntroduction................................................................................................................................3Background of the company......................................................................................................3Problems that being analyzed.....................................................................................................5Detailed analysis of the identified issues...................................................................................7Recommendations....................................................................................................................10Future plan of my career..........................................................................................................12Conclusion................................................................................................................................13References................................................................................................................................14
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3PROJECT REPORTIntroductionTim cook is the CEO of Apple Inc. from 2011. However, before coming to thisposition he was the Chief operating officer who was responsible for this organization’sinternational sales and operations, involving their management of supply chain, salesactivities along with the service and support to their markets (Richtel & Chen, 2014).Therefore, after Jobs Tim Cooks managerial style is that of Democratic style of leadership.However, his style is unique as he maintained some practices of Jobs and along with thatmixed his style of leadership. According to the employees of Apple, they find Tim cook’sstyle of management to be Charismatic as well as thoughtful (Hunter et al., 2012). Cookmainly focuses of their already existing products and believes in encouraging their businessand their employees. Cook brought an extremely democratic change for the employees intheir organization that is emphasizing on proceeding cooperation among the collection oftalents Apple has. He inspired building consensus especially among the employees at thehigher levels before mutually accepted decision-making. Background of the company Apple Inc. designs and constructs computer hardware since 1976. It is an Americanbased corporation. This brand became popular after the launch of its Macintosh personalcomputer line that was truly loyal to their users, iTunes media application as well as iPodpersonal music player. Steve Jobs, Steve Wozniak and Ronald Wayne founded this companyand established their headquarters at Cupertino in California, United States (Purkayastha &Sharma, 2016). Overall Apple possesses 284 retail outlets across 10 different countries. Slowand steady they spread a unique status in the field of consumer electronics. Apple faced muchcriticism from those who never used their products as being expensive while at the same timethose who used Apple become more loyal and passionate about their brand. Moreover, in
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