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ACC20014 - Report On Performance, Strategies & Decision Making Apple

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Swinburne University of Technology

   

Management Decision Making (ACC20014)

   

Added on  2020-03-01

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ACC20014 - This report deals with the Apple technology company and its overall performance, strategies, and decision-making.  The company, which started holding the hands of the friends SteveJobs and Steve Wozniak in 1976, has been successful and leaded by the company until today. Apple’s imaginations are what even their customers could never imagine and so their products are back to backs hits for the market and their customers. the current CEO of Apple is concerned, with Tim cookies efficiency but when it comes to innovations, he cannot match up with Steve Jobs in this type of business innovations are the only features that drive a company to the top line.

ACC20014 - Report On Performance, Strategies & Decision Making Apple

   

Swinburne University of Technology

   

Management Decision Making (ACC20014)

   Added on 2020-03-01

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Running head: PERFORMANCE, STRATEGY AND DECISON MAKINGApple Technology CompanyName of the StudentName of the UniversityAuthor Note
ACC20014 - Report On Performance, Strategies & Decision Making Apple_1
1PERFORMANCE, STRATEGY AND DECISION MAKINGExecutive summaryThis report deals with the Apple technology company and its overall performance, strategiesand decision-making. The company, which started holding the hands of the friends SteveJobs and Steve Wozniak in 1976, has been the successful and leaded by company until today.Its focus is to make the products reach the mass that is the necessary of their customers.Apple’s imaginations are what even their customers could never imagine and so theirproducts are back to backs hits for the market and their customers. As Apple is growing in themarket, it was hard hit by the competition IBM Company had given. However, because of itsmarketing strategies and powerful stand they are still leading the technology industry. Thestrengths are definitely much more than its weaknesses and thus its success rate in the marketis also huge. It has further plans for growing in the upcoming years and make this brand theremote control for every smart homes.
ACC20014 - Report On Performance, Strategies & Decision Making Apple_2
2PERFORMANCE, STRATEGY AND DECISION MAKINGTable of ContentsIntroduction................................................................................................................................3Discussion..................................................................................................................................3Present status of the Company...............................................................................................3Organizational strategy..........................................................................................................4SWOT analysis of Apple.......................................................................................................4Marketing and human resources (HR) of the company.........................................................6Finance and accounting of the company................................................................................6Competitive advantages.........................................................................................................7Outlook of the company.........................................................................................................7The reason behind the company’s success.............................................................................8Conclusion..................................................................................................................................8References................................................................................................................................10
ACC20014 - Report On Performance, Strategies & Decision Making Apple_3
3PERFORMANCE, STRATEGY AND DECISION MAKINGIntroductionOn 1976, the journey of Apple started with its headquarters in Cupertino, California,United States. The most important founders of apple are Steve Jobs, Steve Wozniak andRonald Wayne. 10percent of the company’s share was given to Wayne as he was convincedby Jobs to act as an authority but unfortunately, he was found to backing out. Apple Inc.,previously called as Apple computer, Inc., is a manufacturer of personal computers,computers outlines and the software of the computers. This is the first prosperous company ofpersonal computer. Jobs have the thorough understanding that the essential elements neededfor a company to grow are the professional management and the considerable funding. Theinvention of Wozniak’s disk controller that let the customers to retrieve information storagequicker in a cheaper cost made the company instantly successful. Apple grew with itscompany’s profit as well as in size by 1980. However, soon Apple encountered with thecompetition arising from the International Business Machines Corporation popularly knownas IBM, which is the player of the computer business market (Wathieu, 2014).Discussion Present status of the CompanyApple is still an excellent company as it develops large flow of cash, preserves awholesome balance sheet and invariably rides in the top line and bottom line advances on ayearly basis. Apart for all these striking factors, the investors of apple want a growth catalyst,which is currently not available. As far as the current CEO of apple is concerned, Tim cookis efficient but when it comes to innovations, he cannot match up Steve Jobs but in this typeof business innovations are the only features that drive a company to the top line. Cookoperates the company in a response to preserve what Job has reinforced but this can be the
ACC20014 - Report On Performance, Strategies & Decision Making Apple_4

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