Web Presence Review and User Needs Analysis
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Added on 2021-04-17
Web Presence Review and User Needs Analysis
Added on 2021-04-17
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Running head: WEB PRESENCE REVIEW AND USER NEEDS ANALYSISMADE 5009- Managing Business Web PresenceName of the StudentName of the UniversityAuthor Note
1WEB PRESENCE REVIEW AND USER NEEDS ANALYSIS Table of Contents1. Overview......................................................................................................................................21.1 Next Plc Background.............................................................................................................21.2 Justification............................................................................................................................21.3 Methodology..........................................................................................................................21.4 Scope......................................................................................................................................32. Next’s Evaluation........................................................................................................................32.1 First Impression.....................................................................................................................32.2 Content...................................................................................................................................42.3 Navigation..............................................................................................................................62.4 Attractors...............................................................................................................................82.5 Making Contact.....................................................................................................................92.6 Appropriate to Users............................................................................................................102.7 Design..................................................................................................................................102.8 Functionality and Technology.............................................................................................112.9 Accessibility........................................................................................................................123. Competitor Analysis..................................................................................................................123.1 Criteria Comparison.............................................................................................................124. Conclusion.................................................................................................................................164.1 Conclusion...........................................................................................................................164.2 Recommendation.................................................................................................................165. Bibliography..............................................................................................................................171. Overview
2WEB PRESENCE REVIEW AND USER NEEDS ANALYSIS 1.1 Next BackgroundIt is a British multinational footwear, home products, and clothing that is offeringservices through e-commerce that has it’s headquarter located at Enderby,Leicestershire. It wasfounded in 1864 and till 1982, it was represented formally called J Hepworth & Son.It has awide range of supply chain management, which is delivering the products and services in aroundseventy countries. It has constantly adapted the innovations based on the requirements and needsof the consumers and currently offering next day service for the products purchased by theconsumers. 1.2 Justification‘Next’ was chosen as the case study for this report as it has a large market and one of theleading e-business organization and website could be evaluated in an effective way due to its lessoptions and small size of the webpage. Author had used the services at next.co.uk and thus, itwas well familiar and known website, whose evaluation will be helpful for being practical andreal life. There are wide services being presented by the ‘next’ and having simple interface thatcan be helpful in evaluating the features of the website in an effective manner.1.3 MethodologyThe data presented in this report was collected through accessing various websites thatincludes the next.co.uk and its competitors for analysing the specifications and comparing it withothers. Social networking websites and blogs have also been accessed for collecting thenecessary information related to this report.
3WEB PRESENCE REVIEW AND USER NEEDS ANALYSIS 1.4 ScopeThe scope of this report is to represent the theories related to the web presence for‘next.co.uk’ in manner to identify the features those are necessary for offering better consumerexperience to its consumers. 2. Next’s Evaluation2.1 First ImpressionNext’s operations are completely online service and better impression is the only thing tohold the consumers reaching at the Website, as first impression is always matter for showing theconsumers about the available product and services. The appearance and smooth option selectionshould be the primary objective that needs to be incorporated within the first page of the website.It should be attractive and filled with options related to the access of products and services beingavailed by the company. Figure 1: First Page of next.co.uk(Source: www.next.co.uk)
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