Unethical Practices of Johnson and Johnson: Impact and Recommendations

Johnson and Johnson Taking
the pain away
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INTRODUCTION...........................................................................................................................3
Part 1-A REPORT............................................................................................................................3
Part 1-B TWO THEORIES..............................................................................................................8
Part 2 Reflective essay...................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Business Ethics plays essential role which is concerned with right and wrong and mainly
emphasise upon best for the stakeholders as well as shareholders. It is essential for an
organisation to effectively consider best for suppliers, customers, employees and society as a
whole in order to have committed and responsible relationship with them (Adiguzel, 2021). This
significantly facilitates company to enhance its productivity in respective industrial segment. By
having social responsibility behaviour towards its stakeholders organisation can not only
enhance its brand image but can also improve its working and society condition. With the help of
code of ethics complete can conduct their business activities in effective manner even during in
tough times. Business Ethics effectively facilitate employee’s growth and improve their
happiness, it also allow organisation to attract more investors and enhance their competitiveness
in market segment. Present report has been conducted on the case study evaluation of Johnson
and Johnson’s in which company undertake unethical practices while offering misleading
information to its stakeholders. This lead towards serious crisis and can cause and overwhelming
scandal in the media. The misleading practices undertaken by this company affected organisation
in number of ways. In this report format a discussion has been conducted on ethical issues that
company faced along with the role of business in society. In addition to this report include
stakeholders along with the impact of company misleading practices upon their rights.
Furthermore this report includes good and bad things along with a certain recommendations. In
addition to this, this report discussion has also been conducted upon to ethical theories and
reflective essay.
Part 1-A REPORT
Ethical issue or issues
The issue that has been identified from the case study analysis of Johnson and Johnson’s is
associated to its unethical practices in context of marketing and selling opioid. Organisation
conducted unethical practices and offer misleading information to its stakeholders. In this
doctors were prescribing more number of opioid that significantly lead towards its addiction
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crisis according to the report (Johnson & Johnson to pay $572m for fueling Oklahoma opioid
crisis, judge rules. 2019). Furthermore it has been identified from the various media sources that
Johnson and Johnson’s also manipulated scientific findings and undertaken unethical medical
and misleading practices and advertised the same over the internet. However this issue affected
reputation of this company in and adverse manner and lead towards loss of loyalty of employees,
customers and other stakeholders towards organisation. The misleading practices undertaken by
company have massive impact upon patients and created number of challenges in front of its
stakeholders. However according to the report, Johnson and Johnson order to pay $572m for
fueling Oklahoma crisis according to the judge rule, this issue significantly affected organisation
brand image in market segment and also decreases loyalty of customers towards services and
product of organisation.
Role of business in society
Corporate social responsibility plays an essential role for every organisation irrespective of its
size, scope and industrial sector. Johnson and Johnson’s is a leading organisation which is
serving the products and services all around the world (Balthazar, 2021). This indicates that
corporate social responsibility is an essential factor for this organisation that formulate company
link between strategic marketing and CSR activities. CSR allows organisation to constantly
improve their responsibility in order to shape their global image. CSR programs facilitate
organisation to boost its community standing. It is essential for Johnson and Johnson’s to have
transparency and sustainability within their operations. Johnsons and Johnsons are required to
undertake interest of their employees and other stakeholders that will further allow organisation
to assure positive outcomes and success in industry. A business plays an important role within a
society thus it makes them to have responsible nature towards consumers and social credibility.
It has been identified from the case elevation of Johnson and Johnson’s that company misleading
campaign affects their fair, right and just policies. It has been identified according to the
guardian report, that the paramedical joint Johnson and Johnson’s dangerous sales campaign cost
addiction and death. Furthermore it has been underlined that Oklahoma becomes the first state to
successfully sue an opioid manufacturer. It has been identified by Oklahoma court that Johnson
and Johnson put more interest in their financial benefit rather than society that further affected
number of individual’s sentiments and loyalty. Business misleading campaign also affected
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