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Assessment of the Corporate Social Responsibility of McDonald’s Company

   

Added on  2020-05-08

11 Pages3403 Words52 Views
1Business ethicsStudent’s nameTutor’s nameCourse nameInstitution’s nameDate

2Part AThe assessment of the Corporate Social Responsibility of the McDonald’s CompanyThe McDonald’s Company is globally known for its success in the production and the selling of hamburger to both the local people in America and the international community through its additional chain of supply of the restaurants. However, driving such a massive company requires a lot of determination as well as an appropriate code of conduct in the businessenvironment. As a result, we shall be looking at the ethical environment that the McDonald’s operates in and the impact it has on the business behavior as well as its performance.The McDonald’s operates in a business environment that is guided by business ethics andsocial responsibility that is controlled and managed by six different committees that report to the Board of Directors. These 6 committees include the likes of Corporate Responsibility Committee, Global Environment council, Quality Systems Board, and the Sustainable Supply Steering Committee among others. Looking at the Corporate Social Responsibility, the committee addresses such issues like the product safety, employee training and opportunities, employee safety, and the sustainable chains of supply of their product to both the local and international customers (Parra, Tremblay, and Castellanos 2016). In addition, the company is also concerned about the workplace safety, diversity, and the keen process of not polluting the environment. Operating in such channels aids in the bringing forth better impacts on the people itis serving and the employees as well. Taking care of the employees enables the employees to feelappreciated, needed, and being part of the organization thus improving their work output in the firm (Hisrich, and Ramadani 2017). If the employee, for instance, is not treated in a better way that he or she considers is appropriate, he or she may end up producing unwanted results that

3may impact the firm negatively thus reduction in the customers’ needs being satisfied. However, the act of the company in treating its employees in a better way aids in the improvement of the production quality of them as well as the feeling of being home away from their homes. Secondly, the business makes sure that its product is safe for use or consumption by the customer. Thus, it has set up strategies that manage the wellbeing of their product through ensuring that the product has been cooked effectively in every restaurant across the globe through its regional managers (Velliaris, Willis, and Pierce 2015). Taking care of the final product helps in the wellbeing of not only the employees who are making them but also the community in general which in turn increases the capability and adaptability to better health standards. We should also note that any produced goods must be fit for consumption by the end user and the company has managed in maintaining and fulfilling these set conditions in every jurisdiction that it is serving in. As a result, the company is viewed positively by both the employees, community and the law enforcement bodies thus improving its social responsibility rankings to a better level. Thirdly, the company effectively trains its employees on how to prepare their product as well as on the leadership skills that may aid them in the day to day running of the business or even in case a need for moral skills arises. Training employees do a better advantage to the company and not to the employees alone as they are trained in different levels. For instance, the employees are trained on different levels or departments in the company such as the production level, the distribution level, and/or the marketing or supply chain level. In the production level training, the employees are trained on how best they can produce a single hamburger that will satisfy the taste and preference of a customer as well as other beverages such that the employee would love coming back for more (Brenkert 2015). It is through such training that the business

4will be able to deliver value to its customers and manage a better image of itself in the social responsibility area. In the supply chain or the marketing, the employees are trained on how best they can talk, serve, and congratulate a customer who walks into their restaurants effectively. In addition, the employees feel wanted when they are trained on how to operate as it fills their knowledge gaps on the aspects of how they can handle a particular customer effectively. In addition, the training of the employees makes it easier to transfer one employee from one firm to another as they both have same training thus nit affecting the business at any particular moment or time. The fourth strategy that the company uses in the management of the day to day business is the ensuring that the employee’s workplace is safe from any disturbance. Security is a vital organ in the running of a business especially if the business is being operated in an urban center or a populated region. The workplace of this company is maintained such that in case an emergency arises, such as fire out brake, there are a number of measures that are taken to preventfurther damages through the use of emergency safe kits. In addition, the workplace is constructedin a convenient way where the employees do not have to squeeze themselves while serving the customer or making the company’s products, resulting in a better working space. Also, when the employees feel safe in the place of work, it is a guarantee that they will produce their maximum as there is a minimal chance of being interrupted by any external means. Thus, the workplace’s safety does more benefits in improving the social image of the company resulting in having a better trust on the business by all stakeholders (Rawwas, and Isakson, 2015). The McDonald’s Company also protects its employees against vengeance. They strictly exclude retaliation againstemployees who report issues such as misconduct, raise an alarm or cooperate in an investigation,provided that the employees have acted in good faith and with a judicious belief that the

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